Project 2: Grading rubric: Total value: • 20 points o Research portion: § 10 points o Concept portion: § 10 points o Attributions/Works Cited page: § This score is lumped into the above 2 categories as you’ll need attributions for both General grading guidance: 1. We will be thinking about & grading your projects based off of 2 guidelines: perceived effort and followed instructions. Both are of equal importance. • Perceived effort: o This takes into account the overall presentation of your project, spelling, grammar, proof reading, etc. If you project is well put together, easy to understand, and looks/sounds professional, you should score well in this area. • Followed instructions: o This takes into account if you did what was asked of you by the instructions document. Did you include all the required elements? If you did, you should do well in this area. 2. After you submit your work, you project must stand alone. Meaning, it must communicate everything you intend to say to us in regard to this project. If it doesn’t, you need to continue polishing it until it does. We won’t have the benefit of you explaining your work to us when we grade it. 3. No one will be allowed to resubmit work for regrading. You get 1 opportunity to turn work in; turn in high quality work. 4. Design is subject. Therefore, grading is also subjective. The AIs come with their own understandings of each topic space (and personal perspectives). Therefore, if you’re not detailed enough in your project (meaning they cannot understand what you’re talking about) it will be reflected in your grade. You will always receive written feedback with every submission in the form of design feedback and critique. Partial/no inline citations and/or partial/no Attributions page/Works Cited page: • Results in an automatic 0 on the full project and a mandated in person meeting with Joanna will be required immediately. Project 2: Formatting: • Overall file submission type: PDF (1 file containing all 3 parts) • Standard paper size: 8.5 x 11 – don’t use a larger page size • Title page: (page 1 of overall document) o Your name, title of project, topic space o Any size font o Any readable font o Landscape mode o Multiple columns are okay o 1 page only • Research portion: (pages 2 & 3 of your overall document) o 12 point font o Main text: readable, print font (not cursive) o Single spaced o Landscape mode o Multiple columns are okay o 1 page minimum, 2 pages maximum • Concept portion: (pages 4 & 5 of your overall document) o 12 point font o Main text: readable, print font (not cursive) o Single spaced o Landscape mode o Multiple columns are okay o 3 self-sketched images of your concept o 1 page minimum, 2 pages maximum • Attributions/Works Cited page: (pages 6+ of your overall document) o 12 point font o Main text: readable, print font (not cursive) o Single spac ...

1. Project 2:
Grading rubric:
Total value:
• 20 points
o Research portion:
§ 10 points
o Concept portion:
§ 10 points
o Attributions/Works Cited page:
§ This score is lumped into the above 2 categories as you’ll
need attributions
for both
General grading guidance:
1. We will be thinking about & grading your projects based off
of 2 guidelines: perceived effort
and followed instructions. Both are of equal importance.
• Perceived effort:
o This takes into account the overall presentation of your
project, spelling,
grammar, proof reading, etc. If you project is well put together,
easy to
understand, and looks/sounds professional, you should score

2. well in this area.
• Followed instructions:
o This takes into account if you did what was asked of you by
the instructions
document. Did you include all the required elements? If you
did, you should do
well in this area.
2. After you submit your work, you project must stand alone.
Meaning, it must communicate
everything you intend to say to us in regard to this project. If it
doesn’t, you need to continue
polishing it until it does. We won’t have the benefit of you
explaining your work to us when we
grade it.
3. No one will be allowed to resubmit work for regrading. You
get 1 opportunity to turn work in;
turn in high quality work.
4. Design is subject. Therefore, grading is also subjective. The
AIs come with their own
understandings of each topic space (and personal perspectives).
Therefore, if you’re not detailed
enough in your project (meaning they cannot understand what
you’re talking about) it will be
reflected in your grade. You will always receive written
feedback with every submission in the
form of design feedback and critique.
Partial/no inline citations and/or partial/no Attributions
page/Works Cited page:

3. • Results in an automatic 0 on the full project and a mandated in
person meeting with
Joanna will be required immediately.
Project 2:
Formatting:
• Overall file submission type: PDF (1 file containing all 3
parts)
• Standard paper size: 8.5 x 11 – don’t use a larger page size
• Title page: (page 1 of overall document)
o Your name, title of project,
topic space
o Any size font
o Any readable font
o Landscape mode
o Multiple columns are okay
o 1 page only
• Research portion: (pages 2 & 3 of your overall document)
o 12 point font
o Main text: readable, print
font (not cursive)
o Single spaced

4. o Landscape mode
o Multiple columns are okay
o 1 page minimum, 2 pages
maximum
• Concept portion: (pages 4 & 5 of your overall document)
o 12 point font
o Main text: readable, print
font (not cursive)
o Single spaced
o Landscape mode
o Multiple columns are okay
o 3 self-sketched images of
your concept
o 1 page minimum, 2 pages
maximum
• Attributions/Works Cited page: (pages 6+ of your overall
document)
o 12 point font
o Main text: readable, print
font (not cursive)
o Single spaced
o Landscape mode
o As many pages as needed

5. • Additional page/appendices: (pages 7+ of your overall
document)
o OPTIONAL page – NOT
graded
o 12 point font
o Main text: readable, print
font (not cursive)
o Single spaced,
o Landscape mode
o As many pages as needed
Software recommendation: (STRONG recommendation)
• Use Adobe InDesign to format your full project
Key objectives:
• Overall:
o You MUST use INLINE citations throughout your research
and concept portions.
§ Recommendation:
• To save room, it helps to use subscripts such as: “….resource
1”,
superscripts such as, “…image 2”, or parentheses such as: “…
(image
3)”

6. • Be mindful that all numbers align with the numbers on your
attributions/works cited page.
• For the research:
o Get to know your topic space through reliable, scholarly
resources (or reliable,
trusted, fact checked sources).
§ i.e.: Become well-educated in some capacity about the overall
topic space
provided to you as well as your target user group
o Pick a target user group to better understand your topic space
through their
perspective
o Helpful tip:
§ It helps to look into pre-existing products that are already in
place in the
given topic space. Look at technological solutions, analog
solutions,
common/uncommon solutions.
• For the concept:
o This is your ORIGINAL idea and/or a SIGNIFICANT iteration
off of a pre-
existing design.
§ Significant iteration involves drastically altering a pre-
existing design.
Minor changes won’t count as a significant iteration.

7. o Use the research you did in part 1 to support your design
choices (known as a
design rationale) for your concept.
o Craft your concept through the lens of your target user group
keeping in mind
their needs/requirements.
§ Tip:
• It helps to talk about your concept from their perspective
directly
in your write up.
o Give us 3 self-sketched images of your concept
• For the attributions/Works Cited page:
o Use full citations
o Only use our class’s citation style found below:
§ Primary attribution:
• Image: description (source: insert your name here @ date of
creation)
• Source: description (source: insert your name here @ date of
creation)
§ Secondary attribution:
• Image: description (source: insert website here @ date of
access)
• Source: description (source: insert website here @ date of
access)

8. New requirements:
• For Project 2, you must do interviews and observations as part
of your design process
(during the research and/or concept phase).
o You must do 4 methods total and you must do at least 1
interview and 1
observation.
§ If you did 3 interviews and 1 observation you’ve satisfied this
requirement.
§ If you did 3 observations and 1 interview you’ve satisfied this
requirement.
§ If you did 2 interviews and 2 observations you’ve satisfied
this
requirement.
Project details:
Overall topic space:
Music
Sub topic space:
You may choose to study any subsector within the overall topic
space of music. This could mean
that many people in class choose the same (or similar) sub topic
space as yourself, or you could
pick something very unique that few others would choose. As
long as you can articulate how

9. your sub topic space fits within the overall, you’re narrowing
down this topic space correctly.
For example, you could choose to study instruments, the music
industry, vocals, musicians,
bands, streaming music, live music, music production, music
marketing, etc.
Due:
• On Canvas, under assignments for Project 2
• Monday, Oct 21 by 2pm
Value:
• 20 points (see rubric on page 1)
Throughout this full project process, remember that the research
is being done to support the
concept portion. Making the 2 connect and flow together as
supportive units is extremely
important. The full project should read like a well written book
once you’re done crafting it.
Week 1: Research portion
During this phase, I am asking you to better understand the
overall topic space of music as well
as a target user group of your choosing. You are to research into
both areas, read the research
you’ve done fully, interpret the research, and resynthesize it in
written format on 2 pages.
Meaning you’ll be reiterating key points of your research to us
(your reader) then showcasing
insights you’ve discovered from doing the research which will

10. help lead you into your concept
portion.
Format your research portion through the guidelines found at
the start of this document. How
you choose to exactly layout your work on the 2 pages is up to
you. Design these intentionally to
fit your content.
Week 2: Concept portion
Based off of the research you did in week 1 (or from research
you heard from a classmate),
create one concept to solve a problem you identified through
your research findings. Remind us
(your reader) of how your research supported all of the choices
you made for your concept.
Again, this is called a design rationale. Give your concept a
solid foundation to stand on so when
questioned/critiqued, you can support your choices with sound
reasoning.
Format your concept portion through guidelines found at the
start of this document. How you
choose to exactly layout your work on the 2 pages is up to you.
Design these intentionally to fit
your content.
Do not forget to include the minimum of 3 self-sketched images
of your concept. What you
showcase in these drawings is up to you, but they must be
informative and support your write up.
You may hand draw your images with pencil/pen and paper, or

11. you may create sketches using
computer software. All images of your concept must be your
own. You must inline cite your
images anywhere you use them as well as cite each image in
your attributions/Works Cited pages
too.
Week 3: Small group presentations
During the 3rd week (on Wednesday), you’ll present your
project (in its current standing) to a
preselected group of your classmates in small groups. Your
classmates will critique your project
and give you helpful feedback. Please note, we’ll teach you how
to conduct design critiques.
From the small group presentations, classmates will be selected
to present their final full projects
to the entire class the following Monday.