Learn how to balance emerging social networks and channels with your clients’ existing marketing mix to effectively generate more leads and increase response rates. Jeffrey Stewart, CTO of Trekk Cross-Media, sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.
6. Presidential Campaign Trends
“Thomas Jefferson used newspapers to win the presidency, F.D.R.
used radio to change the way he governed, J.F.K. was the first
president to understand television, and Howard Dean saw the
value of the Web for raising money. But Senator Barack Obama
understood that you could use the Web to lower the cost
of building a political brand, create a sense of
f
connection and engagement, and dispense with the
command and control method of governing to allow people
to self-organize to do the work.”
- The New York Times
20. Cause or Effect?
The Obama campaign had
Unprecedented
Social Media usage
Could popular culture be too far
p p
behind?
How many heard mention of
Twitter
This time last year?
31. What are they Doing ?
• Status
• Blogs
• Wiki’s A meme (pronounced /ˈmiːm/,
• Discussions rhyming with "cream"[1]) is a
cream ),
postulated unit or element of
• Reviews cultural ideas, symbols or
practices, and is transmitted from
one mind to another through
speech, gestures, rituals, or other
imitable phenomena.
44. “We turn the world of blogs into math”
"Doritos munchers, bikers
for Obama, MINI Coooper
enthusiasts. Once [J.D.
Power] has sorted bloggers
into tribes, it can start
digging for correlations
between tribes and
products."
Stephen Baker
The Numerati
Can it tell you how people Feel ?
67. In the future, Marketing Communications will be
integrated with ALL Media to influence behavior
The time is now to start adopting
Influence Marketing