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This ebook is based on a blog series leading up to the IDEAlliance XML 2010; eMedia Revolution conference. In
each chapter, I present one of the ideas that provide the foundation of my presentation at that conference.
Reduce costs and complexity with a strategy that includes XML standards adoption, structured content creation and
a digital-first workflow.
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers
are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and
complexity with a strategy that includes adoption of XML standards, a component architecture for structured
content creation and a workflow that adheres to a digital-first orientation.