The Irony of Communication Innovations


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This is a submission for Film260's FlipBook Assignment. The content aims to depict that fact that as technology in the communication industry continues to advance, the ease of communicating becomes increasingly complicated. Users become frustrated with the various methods of communications and the compatibility of multiple preferences are constantly tested. People ultimately need to converse with the counterpart, explain their relative hardships and find a mutual solution. As Sydney Eve Matrix puts it, "we need to look for The Ideal Goldilocks Effect"- or the happy medium (just right). The inspiration for this topic came from an article in the Wall Street Journal Online entitled, "He Tweets, She Texts- Are They E-Compatible?" by Elizabeth Bernstein.

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The Irony of Communication Innovations

  1. 1. By Jacob MacDonald
  2. 2. Humanity relies on storytelling as thecornerstone of communication.  Source:  Google  Advanced  Image  Search:  h4p://­‐content/uploads/2011/12/storytelling1.jpeg    
  3. 3. The inclinations to interactin a social environment havenot changed, butthe methods in which we doso, haveevolved.Source:  Flickr  CreaEve  Commons:  Sids1      
  4. 4. The telephone was invented in 1876 byAlexander Graham Bell, and from there,the ball kept rollingSource:  Flickr  CreaEve  Commons:  macinate    !
  5. 5. According to aTime Inc. study,half of allAmericans preferto communicatedigitally ratherthan talk inperson.Source:  Flickr  CreaEve  Commons:  jpockle  
  6. 6. Today, thereare too manyways tocommunicatewith others...Source:  Flickr  CreaEve  Commons:  adacEo  
  7. 7. ... and we lack a generallyaccepted hierarchy for thismadness!Source:  Flickr  CreaEve  Commons:  See-­‐ming  Lee  
  8. 8. Source:  Flickr  CreaEve  Commons:  2TOP    “The fact that I have to monitor my Twitteraccount, email, Facebook, cellphone andlandline in order to keep in touch- and tokeep straight how other people prefer totalk- is just too much.”- Sherry Turkle, Psychologist, Massachusetts Institute of Technology
  9. 9. Even with an evident distress, the number ofcommunication methods continue to grow.  Source:  Flickr  CreaEve  Commons:    clogozm    
  10. 10. The apple app store alone reached an all-time highlast month receiving 1036 app submissionsper day- a majority of which can be considerednon-game apps which includes communicationcategories.  Source:  Flickr  CreaEve  Commons:  CrisEano  Be4a    
  11. 11. However, as these technologies continue toevolve, we are witnessing a paralleledincrease in frustration connected touse of so many mediums of communication.  Source:  Flickr  CreaEve  Commons:  miggslives    
  12. 12. The innovation of communication methods isactually increasing the difficulty of doingexactly that- communicating.  Source:  Flickr  CreaEve  Commons:    mdanys  
  13. 13. As everyone continuestalking, an overarchingquestions is provoked; isanyone listening?  Source:  Flickr  CreaEve  Commons:    Yinghai  
  14. 14. The reality is, everyone has a preferredmethod of communication, but it maynot necessarily be your counterpart’sfavourite.Source:  Flickr  CreaEve  Commons:  ChrisEaan  Triebert  
  15. 15. “People don’t think to themselves ‘how does thisother person want to be communicated with?’ theyjust do what’s the easiest for them”- Richard Laermer,business-book writer, Ridgefield, Conn.  Source:  Flickr  CreaEve  Commons:  Siddie  Nam    
  16. 16. Source:  Flickr  CreaEve  Commons:  superhua    While phonecalls may bepreferred bysome, eventhis type ofconversationare being seenas a burden;“when I see myphone ring, Iactually getannoyed.”- Thurston  
  17. 17. Texting is seen as a quick,convenient, and accessiblemethod of communicationacross many demographics.  Source:  Flickr  CreaEve  Commons:  Dan  Zen    Texting has actuallysurpassed phone calls asthe most popular form ofcommunication in the UKaccording to findings fromThe Office ofCommunications (Ofcom).
  18. 18. Email remains a stapleof modern businessbecause of itsversatility, andlegitimacy. –  Source:  Screen  Shot:  Jacob  MacDonald    
  19. 19. Facebook,Twitter, andother mobiletechnologycontinue to bea popularalternative inorder to getsomeone’sattention in asemi-publicdomain.   Source:  Flickr  CreaEve  Commons:  acidpix    
  20. 20. With all of thesealternatives at yourfingertips, you riskoversaturatingthe means ofcommunicationand generatingdiscontentmentrather thanthe intendedresult.  Source:  Flickr  CreaEve  Commons:  dboy    
  21. 21. “I felt that when he had a minute heexpected me to have a minute”– Lisa Richens, marketing consultant, Laguna Hills, California  Source:  Flickr  CreaEve  Commons:  otakuchick    
  22. 22. “Technology hascreated asituation wherewe are treatingeach other asthough we werestalkers, and Idon’t want tothink [...] thatway” – Sherry Turkle Source:  Flickr  CreaEve  Commons:  Kuba  Bozanowski    
  23. 23. This behaviour generates the use of theterm “carpet bomber”, one thatcovers all bases and bombards you withtext, emails and phone calls, all in aboutfive minutes. - Elizabeth Bernstein  Source:  Flickr  CreaEve  Commons:  The  U.S  Army  
  24. 24. “There is a lot of anxiety out there, andwe have to have a conversation with eachperson in our life, to sort of say this is howI work, what is the best way for you, lethave a solution”- Elizabeth Bernstein  Source:  Flickr  CreaEve  Commons:  The  U.S  Army  
  25. 25. In the end, we need tostrive for The IdealGoldilocks Effect:in terms of managingall of the social deviceseffectively, we wantconnections withpeople, not too far, nottoo close, but justright.  Source:  Flickr  CreaEve  Commons:  DieselDemon  
  26. 26. Sources  1.  h4p://  2.  h4p://  3.  h4p://­‐store-­‐metrics/?mpage=submission  4.  h4p://­‐supplants-­‐phone-­‐calls-­‐most-­‐popular-­‐form-­‐communicaEon-­‐uk-­‐725770  5.  h4p://­‐methods-­‐communicaEon-­‐business-­‐2934.html  6.  h4p://­‐lives-­‐i  7.  h4p://­‐content/uploads/2011/12/storytelling1.jpeg  8.  Film260  Week  2  Lecture,  Sydney  Eve  Matrix,  Professor,  Department  of  Media  and  Film,  Queen’s  University