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This is a submission for Film260's FlipBook Assignment. The content aims to depict that fact that as technology in the communication industry continues to advance, the ease of communicating becomes increasingly complicated. Users become frustrated with the various methods of communications and the compatibility of multiple preferences are constantly tested. People ultimately need to converse with the counterpart, explain their relative hardships and find a mutual solution. As Sydney Eve Matrix puts it, "we need to look for The Ideal Goldilocks Effect"- or the happy medium (just right). The inspiration for this topic came from an article in the Wall Street Journal Online entitled, "He Tweets, She Texts- Are They E-Compatible?" by Elizabeth Bernstein.