Geelong publicevent

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Geelong Regional Library Public Event

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Geelong publicevent

  1. 1. Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />Stephen Abram, MLS<br />Cengage Learning / Gale<br />Geelong Regional Library, Australia<br />May 17, 2011<br />
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  5. 5. Magellan<br />Columbus<br />Cook<br />
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  20. 20. The All-in-One Card. One geek’s dream concept of a Sun powered (literally and figuratively!) credit card thin PDA. Before you dismiss it as total fantasy, just remember how far we’ve come in only a few years in terms of portability and functionality.<br /> It only needs a small processor that does nothing but [...]<br />
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  27. 27. http://www.snopes.com/photos/advertisements/pcpen.asp<br />
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  31. 31. epaper<br />
  32. 32. Nano Phone<br />
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  37. 37. Mobility<br />
  38. 38. What changes with personal devices?<br />
  39. 39. A 1965 iPhone<br />
  40. 40. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
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  42. 42. People<br />
  43. 43. My son: Zachary<br />
  44. 44. My son: Zachary<br />
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  50. 50. Serve Everyone!<br />
  51. 51. GEO<br />
  52. 52. Apple iPhone Tracking<br />
  53. 53. What’s GEO <br />good for<br />In libraries?<br />
  54. 54. Where’s My Library? <br /><ul><li> Every library website should have this simple library Google Maps mashup!
  55. 55. Where is my branch? What is the address?
  56. 56. How do I drive there?
  57. 57. How do I walk there?
  58. 58. Can I take public transportation there?
  59. 59. What does it look like?
  60. 60. Use Google Maps, Street View, Satellite, Earth!
  61. 61. Where is the Bookmobile today?</li></li></ul><li><ul><li> GALE AccessMyLibrary
  62. 62. http://www.gale.cengage.com/apps/
  63. 63. or iTunes / App Store</li></li></ul><li>Vendor Location Aware Traffic<br /><ul><li> Gale Cengage Learning
  64. 64. Encyclopedia.com
  65. 65. Google / Bing SEO
  66. 66. Zip Code or Postal Code</li></li></ul><li>GEO SEO<br />
  67. 67. <ul><li> Geo is a big part of SEO targeting
  68. 68. Nation targeting, language targeting, campus targeting
  69. 69. Political targeting as part of electoral district or state level primaries
  70. 70. Political or special interest targeting as part of census data
  71. 71. Business targeting – food, retail, etc.</li></li></ul><li>StrategicAnalytics<br />
  72. 72. Know Your Users<br />Where they are...<br />Libraries are social institutions<br />
  73. 73. What has changed?<br /><ul><li> Libraries at the heart of the campus
  74. 74. Students are focused at the lesson and event (essay, test, exam) level
  75. 75. Libraries at the heart of the community is no longer just physical
  76. 76. Libraries as whole strategic R&D partners
  77. 77. Physical access and basic reading evolves to intellectual access with new competencies</li></li></ul><li>Grocery Stores<br />
  78. 78. Grocery Stores<br />
  79. 79. Grocery Stores<br />
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  81. 81. Cookbooks, Chefs . . .<br />
  82. 82. Cookbooks, Chefs . . .<br />
  83. 83. Meals<br />
  84. 84. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  85. 85. Change can happen very fast<br />
  86. 86. Sensemaking<br />
  87. 87. Is this graphic correct? What’s wrong?<br />
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  90. 90. The Physical Act of Reading<br />
  91. 91. Think harder about book components!<br />
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  93. 93. Whose needs are met by e-books and e-libraries? <br />
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  96. 96. There is no guarantee that the e-book scenario will play out to include libraries<br />
  97. 97. Books<br />
  98. 98. Fiction<br />
  99. 99. Non-Fiction<br />
  100. 100. Encyclopedia<br />
  101. 101. Reference<br />
  102. 102. Directories<br />
  103. 103. Dictionaries<br />
  104. 104. Textbooks<br />
  105. 105. Scholarly<br />
  106. 106. Kiddy Lit<br />
  107. 107. E-Learning<br />
  108. 108. How would <br />you reinvent<br /> the book?<br />
  109. 109. Mobility<br />
  110. 110. GOOG<br />
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  112. 112. As technology advances<br />
  113. 113. Emboldened Librarians hold the key<br />
  114. 114. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
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  122. 122. Device Issues<br />
  123. 123. Skirmishes but Big Ones<br /><ul><li>App Store Rules
  124. 124. Porn – e.g. Sports Illustrated
  125. 125. No Criticism rule
  126. 126. Politicians’ apps
  127. 127. Satire
  128. 128. Pulitzer Prize winner
  129. 129. Books as an app require approval
  130. 130. Potential restraint of trade
  131. 131. Who chooses?
  132. 132. Censorship . . .? </li></li></ul><li>Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
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  138. 138. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  139. 139. What Would You Attempt If You Knew You Would Not Fail?<br />
  140. 140. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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