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Cliente:	
  Google	
  
Fecha:	
  Apr	
  21,	
  2011	
  
Categoría:	
  Social	
  Media,	
  Website,	
  Web	
  Film	
  
Agencia:	
  Three	
  Drunk	
  Monkeys	
  
What	
  does	
  an	
  Australian	
  
Summer	
  really	
  look	
  like?	
  
hBp://themonkeys.com.au/	
  
hBp://www.youtube.com/watch?feature=endscreen&v=DW0ELv_k6mQ	
  
hBp://www.youtube.com/mapmysummer?user=mapmysummer&hl=es-­‐419	
  
hBp://www.youtube.com/mapmysummer?user=mapmysummer&hl=es-­‐419	
  
hBp://www.youtube.com/mapmysummer?user=mapmysummer&hl=es-­‐419	
  
hBp://www.youtube.com/mapmysummer?user=mapmysummer&hl=es-­‐419	
  
hBp://www.youtube.com/mapmysummer?user=mapmysummer&hl=es-­‐419	
  
hBp://www.youtube.com/mapmysummer?user=mapmysummer&hl=es-­‐419	
  
This	
  is	
  a	
  YouTube	
  experiment	
  that	
  asks	
  “what	
  
  does	
  an	
  Australian	
  summer	
  really	
  look	
  like?”.	
  
  Users	
  are	
  encouraged	
  to	
  upload	
  clips	
  of	
  their	
  
many	
  and	
  varied	
  summer	
  experiences.	
  The	
  clips	
  
are	
  located	
  on	
  a	
  (iniYally)	
  blank	
  map,	
  building	
  up	
  
        an	
  abstract	
  representaYon	
  of	
  Australia’s	
  
   geography	
  based	
  on	
  an	
  emerging	
  canvas	
  of	
  
                        summer	
  experiences.	
  
Users	
  are	
  able	
  to	
  browse	
  the	
  map	
  and	
  video	
  
     content	
  through	
  an	
  info-­‐graphic	
  styled	
  user	
  
   interface	
  which	
  segments	
  the	
  data	
  into	
  colour	
  
                              coded	
  categories.	
  
 Take	
  a	
  look	
  at	
  the	
  great	
  acYviYes	
  people	
  are	
  up	
  to	
  
during	
  the	
  Australian	
  summer	
  which	
  is	
  sYll	
  going	
  on	
  
  now	
  (December	
  to	
  March).	
  Those	
  of	
  you	
  based	
  
 down	
  under,	
  or	
  who	
  have	
  spent	
  Yme	
  down	
  there	
  
     (any	
  English	
  cricket	
  fans?!),	
  get	
  your	
  videos	
  
           uploaded	
  and	
  help	
  build	
  up	
  the	
  map.	
  
You’re	
  invited	
  to	
  pick	
  up	
  your	
  camera	
  and	
  
       upload	
  a	
  video	
  to	
  the	
  YouTube	
  Map	
  My	
  
  Summer	
  portal.	
  This	
  could	
  be	
  anything	
  from	
  a	
  
snippet	
  of	
  mobile	
  phone	
  footage	
  to	
  a	
  short	
  film.	
  
 The	
  only	
  requirement	
  is	
  that	
  it	
  must	
  have	
  been	
  
shot	
  a_er	
  1	
  December	
  2010	
  and	
  is	
  an	
  expression	
  
                           of	
  summer.	
  
To	
  kick	
  things	
  off,	
  we	
  asked	
  three	
  upcoming	
  local	
  
               filmmakers,	
  Ariel	
  Kleiman,	
  Luke	
  
 Doolan	
  and	
  Amy	
  Gebhardt,	
  to	
  create	
  their	
  own	
  
 short	
  film	
  testaments	
  to	
  the	
  Australian	
  summer	
  
  experience,	
  with	
  the	
  help	
  of	
  producerLouise	
  
                                   Smith.	
  
Legendary	
  filmmaker	
  Dr	
  George	
  Miller	
  (Mad	
  
   Max,	
  Babe,	
  Happy	
  Feet)	
  then	
  selected	
  Amy	
  
 Gebhardt	
  to	
  create	
  a	
  final	
  short	
  film	
  using	
  the	
  
    uploaded	
  footage	
  from	
  YouTube	
  Map	
  My	
  
Summer.	
  He	
  will	
  act	
  as	
  mentor	
  to	
  her	
  in	
  making	
  
 the	
  film,	
  which	
  will	
  have	
  its	
  premiere	
  at	
  a	
  gala	
  
event	
  at	
  the	
  Sydney	
  Film	
  Fes@val	
  in	
  June	
  2011.	
  
The	
  deadline	
  for	
  submissions	
  to	
  the	
  Map	
  My	
  
  Summer	
  project	
  has	
  been	
  extended	
  unYl	
  
 midnight	
  on	
  Friday	
  8	
  April	
  2011	
  and	
  the	
  3-­‐
 minute	
  Yme	
  limit	
  has	
  been	
  increased	
  to	
  5	
  
                           minutes.	
  
hBp://www.youtube.com/screenaustralia	
  
WE	
  WERE	
  HERE	
  
The	
  film	
  represents	
  a	
  powerful	
  new	
  direcYon	
  in	
  
    cinema	
  and	
  illustrates	
  how	
  YouTube	
  has	
  	
  
 revoluYonised	
  and	
  democraYsed	
  the	
  moving	
  
                   image	
  around	
  the	
  world.	
  
                    Along	
  with	
  the	
  film	
  that	
  	
  
inspired	
  it,	
  Kevin	
  MacDonald’s	
  Life	
  in	
  a	
  Day,	
  WE	
  
   WERE	
  HERE	
  is	
  a	
  high-­‐tech	
  form	
  of	
  modern	
  	
  
                    communal	
  filmmaking.	
  
WE	
  WERE	
  HERE	
  is	
  the	
  first	
  of	
  its	
  kind	
  in	
  
Australia,	
  a	
  film	
  depicYng	
  a	
  portrait	
  of	
  the	
  2011	
  	
  
 Australian	
  Summer	
  using	
  only	
  user	
  generated	
  
    content	
  uploaded	
  to	
  YouTube	
  Map	
  My	
  	
  
Summer.	
  The	
  resulYng	
  film	
  is	
  a	
  moving,	
  poeYc	
  
   and	
  raw	
  collecYve	
  expression	
  of	
  cultural	
  	
  
                             idenYty.	
  
hBp://www.youtube.com/user/lifeinaday	
  
El	
  24	
  de	
  julio	
  de	
  2010,	
  miles	
  de	
  personas	
  
alrededor	
  del	
  mundo	
  subieron	
  a	
  YouTube	
  videos	
  
 de	
  su	
  vida	
  para	
  parYcipar	
  en	
  La	
  vida	
  en	
  un	
  día:	
  
 un	
  experimento	
  cinematográfico	
  histórico	
  que	
  
   consiste	
  en	
  la	
  realización	
  de	
  un	
  documental	
  
    acerca	
  de	
  un	
  día	
  en	
  parYcular	
  de	
  la	
  Yerra.	
  

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Summer

  • 1.
  • 2. Cliente:  Google   Fecha:  Apr  21,  2011   Categoría:  Social  Media,  Website,  Web  Film   Agencia:  Three  Drunk  Monkeys  
  • 3. What  does  an  Australian   Summer  really  look  like?  
  • 12. This  is  a  YouTube  experiment  that  asks  “what   does  an  Australian  summer  really  look  like?”.   Users  are  encouraged  to  upload  clips  of  their   many  and  varied  summer  experiences.  The  clips   are  located  on  a  (iniYally)  blank  map,  building  up   an  abstract  representaYon  of  Australia’s   geography  based  on  an  emerging  canvas  of   summer  experiences.  
  • 13. Users  are  able  to  browse  the  map  and  video   content  through  an  info-­‐graphic  styled  user   interface  which  segments  the  data  into  colour   coded  categories.   Take  a  look  at  the  great  acYviYes  people  are  up  to   during  the  Australian  summer  which  is  sYll  going  on   now  (December  to  March).  Those  of  you  based   down  under,  or  who  have  spent  Yme  down  there   (any  English  cricket  fans?!),  get  your  videos   uploaded  and  help  build  up  the  map.  
  • 14. You’re  invited  to  pick  up  your  camera  and   upload  a  video  to  the  YouTube  Map  My   Summer  portal.  This  could  be  anything  from  a   snippet  of  mobile  phone  footage  to  a  short  film.   The  only  requirement  is  that  it  must  have  been   shot  a_er  1  December  2010  and  is  an  expression   of  summer.  
  • 15. To  kick  things  off,  we  asked  three  upcoming  local   filmmakers,  Ariel  Kleiman,  Luke   Doolan  and  Amy  Gebhardt,  to  create  their  own   short  film  testaments  to  the  Australian  summer   experience,  with  the  help  of  producerLouise   Smith.  
  • 16. Legendary  filmmaker  Dr  George  Miller  (Mad   Max,  Babe,  Happy  Feet)  then  selected  Amy   Gebhardt  to  create  a  final  short  film  using  the   uploaded  footage  from  YouTube  Map  My   Summer.  He  will  act  as  mentor  to  her  in  making   the  film,  which  will  have  its  premiere  at  a  gala   event  at  the  Sydney  Film  Fes@val  in  June  2011.  
  • 17. The  deadline  for  submissions  to  the  Map  My   Summer  project  has  been  extended  unYl   midnight  on  Friday  8  April  2011  and  the  3-­‐ minute  Yme  limit  has  been  increased  to  5   minutes.  
  • 20. The  film  represents  a  powerful  new  direcYon  in   cinema  and  illustrates  how  YouTube  has     revoluYonised  and  democraYsed  the  moving   image  around  the  world.   Along  with  the  film  that     inspired  it,  Kevin  MacDonald’s  Life  in  a  Day,  WE   WERE  HERE  is  a  high-­‐tech  form  of  modern     communal  filmmaking.  
  • 21. WE  WERE  HERE  is  the  first  of  its  kind  in   Australia,  a  film  depicYng  a  portrait  of  the  2011     Australian  Summer  using  only  user  generated   content  uploaded  to  YouTube  Map  My     Summer.  The  resulYng  film  is  a  moving,  poeYc   and  raw  collecYve  expression  of  cultural     idenYty.  
  • 23. El  24  de  julio  de  2010,  miles  de  personas   alrededor  del  mundo  subieron  a  YouTube  videos   de  su  vida  para  parYcipar  en  La  vida  en  un  día:   un  experimento  cinematográfico  histórico  que   consiste  en  la  realización  de  un  documental   acerca  de  un  día  en  parYcular  de  la  Yerra.