UX Unconference: Content Strategy

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Presentation for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013. Video recording of the presentation available at: https://www.youtube.com/watch?v=-O_4jledWjM

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UX Unconference | University of Arizona Libraries | December 6th, 2013

Developing a Website
Content Strategy

Rebecca Blakiston
Website Product Manager
Associate Librarian
@blakistonr

Meet Kristina Halvorson
Content strategy plans for
the creation, publication,
and governance of useful,
usable content.

@halvorson

Go through your website.
Capture every web page you find.

Share what you find broadly.
Oh geez, look
at the mess
we’ve made…

Define content roles and
responsibilities.
Role

Responsibility

Requestor

Requests new content, content edits, or content
deletions

Provider

Provides content for publication on the web

Manager

Edits, improves, and manages the lifecycle of web
content

Reviewer

Reviews content before it’s published on the web

Publisher

Publishes content to the web

Establish workflows.
New web
page is
created

Provider
creates
content
Requestor
requests
a page

Manager
creates web
page

Reviewer
approves web
page

Write like a
human.
Think like a
robot.

Sara Wachter-Boettcher
@sara_ann_marie

Questions
Rebecca Blakiston
blakistonr@u.library.arizona.edu
@blakistonr

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UX Unconference: Content Strategy

1. UX Unconference | University of Arizona Libraries | December 6th, 2013 Developing a Website Content Strategy Rebecca Blakiston Website Product Manager Associate Librarian @blakistonr

2. Meet Kristina Halvorson Content strategy plans for the creation, publication, and governance of useful, usable content. @halvorson

4. Audit

5. Consider goal and scope.

6. Create a spreadsheet.

7. Go through your website. Capture every web page you find.

8. Clean up what you find.

9. Share what you find broadly. Oh geez, look at the mess we’ve made…

10. Analysis

11. What is the purpose to your content?

12. What is the current process?

13. Create editorial standards.

14. Strategy

15. Talk to everyone involved.

16. Define content roles and responsibilities. Role Responsibility Requestor Requests new content, content edits, or content deletions Provider Provides content for publication on the web Manager Edits, improves, and manages the lifecycle of web content Reviewer Reviews content before it’s published on the web Publisher Publishes content to the web

17. Establish workflows. New web page is created Provider creates content Requestor requests a page Manager creates web page Reviewer approves web page

18. Use your content inventory.

19. Write like a human. Think like a robot. Sara Wachter-Boettcher @sara_ann_marie

20. Provide resources and training.

21. Learn more.

22. Questions Rebecca Blakiston blakistonr@u.library.arizona.edu @blakistonr