UX Unconference: Content Strategy

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Presentation for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013. Video recording of the presentation available at: https://www.youtube.com/watch?v=-O_4jledWjM

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  • Sara Wachter-Boettcher has some great stuff up on slideshare, content strategy consultant.@sara_ann_marie
  • UX Unconference: Content Strategy

    1. 1. UX Unconference | University of Arizona Libraries | December 6th, 2013 Developing a Website Content Strategy Rebecca Blakiston Website Product Manager Associate Librarian @blakistonr
    2. 2. Meet Kristina Halvorson Content strategy plans for the creation, publication, and governance of useful, usable content. @halvorson
    3. 3. Audit
    4. 4. Consider goal and scope.
    5. 5. Create a spreadsheet.
    6. 6. Go through your website. Capture every web page you find.
    7. 7. Clean up what you find.
    8. 8. Share what you find broadly. Oh geez, look at the mess we’ve made…
    9. 9. Analysis
    10. 10. What is the purpose to your content?
    11. 11. What is the current process?
    12. 12. Create editorial standards.
    13. 13. Strategy
    14. 14. Talk to everyone involved.
    15. 15. Define content roles and responsibilities. Role Responsibility Requestor Requests new content, content edits, or content deletions Provider Provides content for publication on the web Manager Edits, improves, and manages the lifecycle of web content Reviewer Reviews content before it’s published on the web Publisher Publishes content to the web
    16. 16. Establish workflows. New web page is created Provider creates content Requestor requests a page Manager creates web page Reviewer approves web page
    17. 17. Use your content inventory.
    18. 18. Write like a human. Think like a robot. Sara Wachter-Boettcher @sara_ann_marie
    19. 19. Provide resources and training.
    20. 20. Learn more.
    21. 21. Questions Rebecca Blakiston blakistonr@u.library.arizona.edu @blakistonr

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