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Netex Webinar | Content Curation for competitive advantage! [EN]

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Webinar offered by Stephen Walsh (Co-Founder at Anders Pink) and Mike Byrne (Netex UK Director).

Published in: Recruiting & HR
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Netex Webinar | Content Curation for competitive advantage! [EN]

  1. 1. Content Curation for competitive advantage
  2. 2. We all want to learn and stay smart. But there’s too much content and too little time
  3. 3. Curation for Learning: Finding, filtering and sharing Recent and relevant content for learners (so they don’t have to)
  4. 4. How do you and your team currently find and curate content?
  5. 5. How do you and your team currently find and curate content? Takes time and effort Good stuff gets missed Most people won’t do it Most won’t share what they find
  6. 6. How can we make curation easier for Learning?
  7. 7. Bring automation to your curation Automated Curation Based on your rules: Keywords, domains, Twitter influencers, RSS Manual curation Hand picked by you from automated briefings and anywhere on the web
  8. 8. Bring automation to your curation And put it where people want it Automated Curation Based on your rules: Keywords, domains, Twitter influencers, RSS Manual Curation Hand picked by you from automated briefings and anywhere on the web
  9. 9. Quick Demo
  10. 10. 6 Use Cases For Curation
  11. 11. 1. Monitoring Industry Developments • Curation across multiple sources saves time • Add value with comments & context
  12. 12. 2. Blended Learning: Recommended reading & updates • Manually curate the most important content • Add context and commentary • Set must-read lists ahead of live events
  13. 13. 2. Blended Learning: Keep people engaged • Embed practical content as calls to action: can you apply these? • Provide regular content, e.g. one tip a day as micro-learning • Set curation assignments: teams pick top articles and explain why they’re relevant to our challenges
  14. 14. 3. Social learning: Start and sustain the discussion • Share relevant, controversial content • Ask for views: risk, opportunity, threat to us?
  15. 15. 4. Latest Thinking from Quality Sources • Whitelist specific sources eg domains/feeds/authors • Filter by specific topics
  16. 16. 5. Competitor Tracking • What content is your competitor publishing? • What is being written about them?
  17. 17. 6. Customer Research • Latest news on prospective clients • View latest articles from all sources or select specific ones
  18. 18. Lots More in our Free 93-Page Book http://blog.anderspink.com/2017/01/content-curation-for-learning-free-93-page-book/
  19. 19. QUESTIONS
  20. 20. Upcoming Webinar!
  21. 21. Many thanks for your attention!

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