3. COMPANY
COMPANY
DESCRIPTION
DESCRIPTION
PRODUCT
PRODUCT
DESCRIPTION
DESCRIPTION
MISSION
MISSION
VISION
VISION
Similar to the executive summary, your company
overview will be short and concise. Include the name
of the company, explain what your company offers.
A good product description should focus on the
product's features and benefits. Introduce your
products/services.
A Mission Statement defines the company's
business, its objectives and its approach to reach
those objectives.
A Vision Statement describes the desired
future position of the company
6. RAW MATERIALS
RAW MATERIALS
AND SUPPLIES
AND SUPPLIES
UTENSILS AND
UTENSILS AND
EQUIPMENT
EQUIPMENT
PRODUCTION
PRODUCTION
PROCESS
PROCESS
PRODUCT
PRODUCT
DESIGN
DESIGN
Raw materials are the input goods or inventory
that a company needs to manufacture its
products. (Make use of a table)
What are the utensils/equipments that you will
have to use in order for you to produce/make
your product?
Discuss the steps/methods being used to turn your raw materials
into finished products. If it is a food company, then it can involve
one or a combination of various processes including washing,
chopping, pasteurising, freezing, fermenting, packaging, cooking
and many more.
The Product design describes the process of
imagining, creating, and iterating products
7. COMPANY
COMPANY
LOGO
LOGO
PRODUCT
PRODUCT
PACKAGING
PACKAGING
STORE
STORE
LOCATION
LOCATION
WASTE
WASTE
DISPOSAL
DISPOSAL
A logo is a symbol or design used to identify a company or organization, as well as
its products, services, employees, etc. In its simplest definition, a logo identifies.
It's how your company is recognized and remembered among others. It also
functions as the face of your business
Product packaging design refers to the creation of the exterior of a product.
That includes choices in material and form as well as graphics, colors and
fonts that are used on wrapping, a box, a can, a bottle or any kind of
container.
It is commonly believed good location is the key
element to attracting customers. A well-located
store also makes supply and distribution easier.
The collection, processing, and recycling or
deposition of the waste materials of your business.
9. TARGET
TARGET
MARKET
MARKET
MARKET
MARKET
SEGMENTATION
SEGMENTATION
MARKET MIX
MARKET MIX
PRICE
PRICE
A target market is a group of people with some shared
characteristics that a company has identified as potential
customers for its products.
Market segmentation is the practice of dividing
your target market into approachable groups.
THE 4 P'S
Price is the cost consumers pay for a product. Marketers must link the
price to the product's real and perceived value, but they also must
consider supply costs, seasonal discounts, and competitors' prices
10. PROMOTION
PROMOTION
PLACE
PLACE
PRODUCT
PRODUCT
COMPETITOR
COMPETITOR
ANALYSIS
ANALYSIS
Promotion includes advertising, public relations, and promotional strategy.
The goal of promoting a product is to reveal to consumers why they need it
and why they should pay a certain price for it.
When a company makes decisions regarding place, they are trying to
determine where they should sell a product and how to deliver the product
to the market. The goal of business executives is always to get their products
in front of the consumers that are the most likely to buy them.
Product refers to a good or service that a
company offers to customers
Competitive analysis in marketing and strategic management is
an assessment of the strengths and weaknesses of current and
potential competitors.
11. SWOT
SWOT
ANALYSIS
ANALYSIS
SWOT stands for Strengths, Weaknesses, Opportunities,
and Threats. Strengths and weaknesses are internal to
your company—things that you have some control over
and can change.
13. MARKETING
MARKETING
STRATEGIES
STRATEGIES
PROMOTION
PROMOTION
STRATEGY
STRATEGY
OUTDOOR
OUTDOOR
ADVERTISING
ADVERTISING
SOCIAL
SOCIAL
MEDIA
MEDIA
marketing strategy refers to a business's overall game plan for
reaching prospective consumers and turning them into
customers of their products or services
promotion strategy is an actionable plan to influence
people about your business, generate more leads, and boost
customer engagement. (Ex. Givig Discounts, etc.)
Any advertising done outdoors that publicizes your
business's products and services. (Ex. Distributing
FLyers, etc.)
Identify what type of Social Media Platforms are you
going to use to promote your Business. (Facebook,
Instagram, Twitter, Messenger, etc.)
14. PRICING
PRICING
STRATEGY
STRATEGY
PLACE &
PLACE &
DISTRIBUTION
DISTRIBUTION
STRATEGIES
STRATEGIES
A pricing strategy is a model or method used to establish the best
price for a product or service. It helps you choose prices to
maximize profits and shareholder value while considering
consumer and market demand.
Distribution strategy is a comprehensive process
of making products and services available to
businesses and target customers for their use.
16. ORGANIZATIONAL
ORGANIZATIONAL
STRUCTURE
STRUCTURE
QUALIFICATIONS, DUTIES
QUALIFICATIONS, DUTIES
AND RESPONSIBILITIES OF
AND RESPONSIBILITIES OF
MANAGEMENT TEAM
MANAGEMENT TEAM
MANDATORY
MANDATORY
BENEFITS OF
BENEFITS OF
EMPLOYEE
EMPLOYEE
COMPANY
COMPANY
POLICIES
POLICIES
defines how activities such as task allocation, coordination, and
supervision are directed toward the achievement of
organizational aims.
List down the positions in your management
team as well as their responsibilities,
qualifications and salary.
Discuss the benefits that your employees could
get in your company. (Ex. Sick Leave, Vacation
Leave, etc.)
Enumerate the policies that must be observed by the
employees while they are working in your company.
