Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docx
1. Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a
reflection of the strengths and weaknesses of the company as
established by the dashboard indicators. This involves reflecting
on possible changes to target segments, price, place, and
promotion, with the ultimate goal of increasing profitability
in the company (Iacobucci, 2018). One of those most important
and relevant sections of this chapter was the methods of
growing sales volume and increasing sales. During this
pandemic many companies have taken substantial losses due to
companies shutting down, and not being able to keep up with th
supply and demand of various products. Supply chains have also
been affected with many products taking longer to meet their
distributors. Meat for instance, has seen a significant increase
in price due to the demand and shortage. Other possible foods
such as pork, chicken, and fish, have seen some prices lowered
to attract new buyers and have effected consumer choices and
strategies of marketing tactics. Limitations in marketing
channels have made pricing products vital in cutting profit
losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4
Ps. This ultimately leads to the goal of a marketing plan to
achieve company goals. Marketing plans are continuously
changing due to various factors, such as the economy, and is
made from numerous details and decisions (Iacobucci, 2018).
The most important section of this chapter was the managerial
checklist and how all of this combined helps to create the
overall marketing plan. Using the 5Cs, STP, and 4Ps to
coordinate a tactical approach in writing and producing the
overall marketing plan (Iacobucci, 2018). After researching and
writing on my group project I could see all of this classes
information becoming more practical and realizing how
everything combines to create a marketing plan for a company
2. or product. Once everything is ultimately combined and
presented the marketing plan shows its importance in helping
companies promote and sell their product while hopefully
creating an increase in popularity and overall profit margins for
the long term, which can be altered and fitted to react to
changes or misses involved in the distribution and sales of the
product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and
the cost and delivery options of the company are unparalleled.
While most companies have taken extreme losses during this
pandemic, Amazon actually increased profits exceeding 3
billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing,
speed of delivery, and easy accessibility to set themselves apart
from all forms of distribution methods.
Focused-Amazon also separates because they have branched
into multiple streams of revenue and industries. Besides the
service industry specifically, they have branched into musical
and television markets that connect to the basis of product sales
and promotions.
2) Under Armor
Company-the company has a strong brand recognition and is
promoted by numerous celebrities and athletes.
Customer-consumers are usually into fitness, and professional
athletes and teams.
Context-due to the pandemic the fitness and sports industries
have created a massive loss in exposure as well as usage.
Collaborators-merchandising deals with various sports teams, as
well as sporting goods stores helps in the promotion of the
brand.
Competitors-there are multiple competitors in the sportswear
industry with the mos prominent and powerful being the Nike
brand.
I can not fault the direction that Under Armor has
continuously moved towards over the years. They have
3. broken into the show industry, toiletries, and recently produced
a female line of products to go along with their expansive
workout gear and seasonal options that already set them apart
from other companies in the sports apparel industry. Sales are
increasing yearly and the return of sports will only help to
market and push their products accordingly.
Nikitha Ashok
Marketing Strategy
A marketing strategy technique refers to a business' general
approach for arriving at prospective shoppers and transforming
them into clients of the items or services the business gives. A
marketing strategy contains the organization's offer, key brand
informing, information on track client demographics and other
elevated level components.
Marketing Strategy is the segment of our business plan that
outlines our general course of action for discovering customers
and clients for our business. At times, marketing strategy is
mistaken for marketing plan. However, they both are unique.
I believe Marketing Strategy centers around what you need to
accomplish for our business and promoting endeavors. Whereas,
marketing details on how we can accomplish those objectives. A
good marketing strategy incorporates what you know about how
our business fits into the market and the five P’s of marketing
to develop the tactics and actions that will achieve your
marketing objectives.
How to create a good Marketing Strategy?
I believe, before drafting a marketing strategy we need to know
about the service benefits of our product and how unique is it in
the market. We need to ensure our marketing strategy
incorporates the five P’s. The five P’s include Product, Price,
Place, Promotion and People.
1. Product – What are we selling in the market? Our product
uniqueness from our competitors? In addition, the benefits
4. provided to our customers.
2. Price – What is the profit margin by selling at that price?
How does the price vary to our competitors? The total cost
associated to the product.
1. Place – Where will be the product be available for purchase?
What marketing promotions are initiated?
2. Promotions – How do we plan to inform our market know
about the product that we are launching? How are we planning
to promote the features and benefits associated with the
product?
3. People – Who are our target audience and who are the people
that will help us in creating or delivering our product and
services.
We can increase our customers and sales in the market through
the six marketing strategies.
1. Provide free workshops and classes on the product.
2. Collaborate with local business networks.
3. Get Charitable.
4. Create our own blogs.
5. Join social media for promotion.
6. Request for referrals.
Marketing Plan
A marketing plan is a report that outlines our marketing strategy
for the coming year, quarter or month. An effective marketing
plan helps a company understand the market that it targets and
the competition in the market, understand the impact and the
results of marketing decisions and provides direction for future
initiatives. Although marketing plans can vary depending on the
industry, type of products or services, and the goals we want to
achieve.
Ideally, a marketing plan includes the following elements.
1. An overview of our business marketing and advertising goals
2. A description of our business current marketing position
3. A timeline of when tasks within our strategy will be
5. completed
4. Tracking Key performance indicators (KPIs)
5. A description of our business’s target market and customer
needs.
I believe a good marketing plan should incorporate the
following.
1. Executive summary
2. Business description
3. Situation Analysis
4. Business Objectives
5. Distribution and Delivery plan
6. Marketing Goals
7. Target Market.
My graduate level response to the given questions is as follows.
Question-1
Porter's Five Forces is a simple but powerful tool for
understanding the competitiveness of your business
environment, and for identifying your strategy's potential
profitability.
Now, let us analyze Porters Analysis of the brand Nike.
Bargaining power of suppliers: low
Items made universally and hence multiple small providers pose
low competition from providers.
Bargaining power of buyers: low to moderate
The exchanging cost of clients is low as there are numerous
brands available like Adidas, Puma etc.
Threat of substitutes: low to moderate
As there are many competing brands making coordinating or
comparative products.
Threat of new entrants: Low
Despite the fact that speculation required is low yet getting
different things in process is expensive undertaking and
difficult like showcasing, dispersion and gracefully chain the
board
Level of competitive rivalry: High
A saturated market with many players like Adidas, Under
29. company. What is the brand’s “situation analysis”? Based on
that assessment and what you know of the brand, what
recommendations would you make to the company regarding
that brand or its business?
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