4. Learning Objectives
This unit will help you in:
• Understanding the concept of Communication
• Defining Communication
• Understanding the significance of Business
Communication
• Understanding the Managerial Implications of
Communication
5. What is Communication?
• Learning built over time
• Storytelling
• To communicate effectively you must depend on 3 Ps
prepare,
practice and
persistence
6. Meaning
• Composition of symbols, gestures and illustrations that
accompany either the spoken or the written word leads
to effective communication
• The root of the word “communication” in Latin
is communicare, which means to share, or to make
common
• When we are studying communication, the focus is
upon the relationship that involves interaction between
the participants
7. Definition
• Communication is defined as the process of
understanding and sharing meaning (Pearson &
Nelson, 2000)
Keywords in definition:
Process
Understanding
Sharing
Meaning
8. Elements of Communication
1. Sender/ encoder/ speaker
2. Receiver/ decoder/ listener
3. Message
4. Medium
5. Feedback
9. Significance of Business
Communication
• Employee engagement: technology can be of great help
in communicating with the employees and their
subsequent engagement.
• Increase in productivity: encourage and value the ideas
and suggestions of the employees
• Relationship building: Exchanging ideas, interactions
and expression of human emotion between people
10. If there is no communication?
If communication does not take place in the organisation
the organisation can witness following fallacies:
• No effort towards realisation of those goals
• Ambiguity about the roles and responsibilities
• Lack of competency and skills
• Employees will not understand and recognise the
competitors’ activities
11. Media in Communication
• World has become ‘global village’
• The modern media includes:
Electronic devices like mobile or fax machines
Emails
Internet
Intranet
Extranet
Video conferencing
Social Networks
Blogs
Cloud computing
12. Managerial Implications
• At different levels and functions, different
type of communication and information
systems are required so that the
organisation can be effectively managed
• Inclusion of the diversified groups
13. Role of communication in
organisations
• Imperative to the functioning of the
organisation
• Smooth working of the organisation
• Basis of managerial function and
effectiveness
14. Strategy of Communication
• The strategy of all communication should be to reach to
the target audiences
Who: the targeted group
What: specific information
When: right timing
How: How the message will be translated, where do we
convey the message, the choice of
Who: Who should communicate with whom
Why: Why the communication is important
15. Summary
• Communication is derived from Latin word
‘communicare’
• There are various elements of communication like
Sender, Receiver, Message, Medium and Feedback
• Communication significantly contributes in employee
engagement, increasing productivity and relationship
building
• Modern media for communication includes video
conferencing, blogs, cloud computing etc
• In organizations, communication is the basis of
managerial function and effectiveness.
18. Structure of the Unit
2.1 Forms of Communication
2.1.1 Intrapersonal communication
2.1.2 Dyadic communication
2.1.3 Small group communication
2.1.4 Public communication
2.1.5 Mass communication
2.2 Stages of Communication
2.3 Types of Communication & their Advantages and limitations
2.3.1 On the basis of direction of communication
2.3.2 On the basis of expression
2.3.3 On the basis of organisational structure
19. Structure of the Unit
2.4 Barriers to Communication
2.4.1 Sender Oriented
2.4.2 Receiver Oriented
2.5 Technology in Communication
2.5.1 Audio Communication
2.5.2 Video Communication
2.5.3 Online Communication
20. Learning Objectives
This Unit will help you to:
• Understand the different forms of Communication
• Suggest different types of Communication
• Understand the barriers to Communication
• Appreciate the role of technology in Communication
21. Forms of communication
• Intrapersonal communication
• Dyadic communication
• Small group communication
• Public communication
• Mass communication
23. Types of Communication
• On the basis of direction of communication
Downward
Upward
Horizontal or Lateral communication
• On the basis of expression
Oral
Written
Nonverbal
• On the basis of organisational structure
Formal
Informal
Grapevine
25. Barriers to Communication
Sender Oriented
Badly expressed message
Transmission loss
Semantic issues
Over/ Under communication
Prejudices
26. Barriers to Communication
Receiver Oriented
Poor retention
Inattentive listening
Being evaluative
Interests and attitudes
Conflicting information
Different status and position
Resistance to change
Refutation and arguments
27. Technology in Communication
Three types of Technological platforms that is generally
used to communicate:
• Audio communication
• Video communication
• Online communication
29. Summary
• The message can be transmitted through various forms
of communication like intrapersonal, dyadic, small
group, public and mass media
• Communication can be broadly divided into various
types based on: direction of communication;
expression; and organisational structure
• Barriers to the communication can be either sender or
receiver oriented
• Technological platforms on the basis of requirement are
audio, video or online communication