Final Presentation for Dietagram

4. Simply snap a food photo
Dietagram is based on image recognition technology and Deep Learning
Get the nutritional information
of your meal

5. Refer to this videoclip for more info: https://www.youtube.com/watch?v=T-07FYFmULo&feature=youtu.be

6. Refer to this videoclip for more info:
https://youtu.be/xvKbyTCcVi4
Dietagram also recognizes
your motion when you exercise

7. Dietagram will record and
analyze your history of eating
and exercising
Set your objectives and receive
recommendation for
customized meal & exercising plans

8. There is steady increase
in the mobile healthcare market

9. However...
There are many comments that pinpoint areas of improvement
I think there is a lack of contents
and functionality to enjoy health
care apps on a everyday basis.
Compared to the price,
I don’t think it is worth it.
Every health care application is t
he same... there needs to be som
e differentiation in the services.

10. Based on google survey questions, I asked the following questions
to understand customers preference and functions of the market
• Are you currently using smart healthcare devices?
• What kind of brand do you use?
• What type of features do you want?
• Rate your own device that you are using currently
• Where do you usually exercise?
• What kind of exercise do you do?

11. Out of 48 respondents...
1) Are you currently using smart healthcare
application?
Yes - 10 people
No - 38 people
Out of 10 respondents that replied ‘Yes’...
2) Rate your application that you are currently using
Very
Unsatisfactory
Unsatisfactory Neutral Satisfactory Very
Satisfactory
Design 0 (0%) 0 (0%) 4 (40%) 4 (40%) 2 (20%)
Display 0 (0%) 0 (0%) 6 (60%) 3 (30%) 1 (10%)
Practicality 0 (0%) 0 (0%) 4 (40%) 5 (50%) 1 (10%)
Cost
-effectiveness
2 (20%) 3 (30%) 1 (10%) 2 (20%) 2 (20%)
Convenience 0 (0%) 4 (40%) 4 (40%) 2 (20%) 0 (0%)

12. DIETAGRAMwillleadyoutohealthylifeusingdeeplearningandimagerecognitiontechnology
This is the process of how the DIETAGRAM application functions

14. 1) Theme Selection
: How can we increase the perceived benefits of using Dietagram?
2) Key Variables:App Usage Rate, App Features, Marketing
3) Various actors: Consumers, Partners, Competitors
App Usage Rate
(Popularity)
App Features
Marketing Market
Customers
- Developers
- Service providers - Showcases
- Banner
Advertisements
- Diet / Well-Being Trends
- Number of pictures taken
- Reliability
- Price willing to pay
- Subscription rate
- Partner
- Investor
- Competitor

15. Eating&ExerciseInformation
RawData
(BodyProfile)
Consulting
Fee
Consulting
Service

16. THIRD PART SECTOR
PRODUCTION SECTOR
USERS SECTOR

17. EXOGENOUSENDOGENEOUS EXCLUDED
● Income Level● Government
Regulations
● Download Rate
● Premium service subscri
ption rate
● Degree of Customization
● Technical Defects
● Marketing Activities
● Investment in app devel
opment
● Data Processing Rate

18. The accuracy of Dietagram has a positive impact on the numb
er of pictures taken
Hypothesis 1:
Hypothesis 2:
Hypothesis 3:
The accuracy and customization of Dietagram has a positive i
mpact on the perceived benefits
User participation has a positive impact on the adoption and p
remium subscription rate

19. < Causal Loop Diagram >

20. < Data Stock and Flow Diagram >

21. < Users Stock and Flow Diagram >

22. EQUATIONS & PHASE PLOT DIAGRAMS

23. EQUATIONS USED FOR SIMULATION
USERS

24. PREMIUM USERS

25. POTENTIAL USERS

26. SUBSCRIPTION RATE

27. ADOPTION RATE

28. PHASE PLOTS DIAGRAMS FOR POLICY DESIGN