Couponico - Pitch (sep 2013)

1. Founder : Devis Giordano
Web application where companies release
coupons promoted by social network users

2. Companies need to be
promoted and
get new customers
Merchants
Publishers
Publishers want to earn
through their social network
profiles
Needs

3. Merchants Publishers
Users
promoted by
offer
discounts
print and use
coupon
Solution

4. Revenue model
amount of a sale via Couponico
5%
15%
80%
Merchant
Publisher

5. Competitors
Affiliation programs
Cost model based on
conversion of leads
Coupon websites
Companies receive
user promotions
while release coupons
More credibilty of
advertisement
performed by users
Advertising
PPC ads or Promoted Posts
Facebook Offers

6. Target
Merchants Facebook Users
250k
1.9 M
Hotel
Retail shops
Restaurants
Cafè
1
potential merchants
in Lombardia (Italy)
1. Unioncamere Lombardia - Demografia imprese 2° trimestre 2013
2. Facebook Advertising
2 potential users
(age 18-40) who live in
Lombardia (Italy)

7. Team
Devis Giordano
Luca Bellé
Founder & lead web developer @ couponico
Experience in web developing
Student at University of Pavia
Web developer & SEO @ couponico
Experience in web developing
Student at University of Pavia

8. Progress status
Started 3 months
acceleration
period at Polo
Tecnologico
(Pavia)
june july-august september
2013
Development of the
web application
(back-end and
front-end)
First beta release
Feedback collection
Users acquisition
Users acquisition
by invitation

9. Progress status
march
2014
septembernovember
Release improved
website version
50+ companies in
Lombardia (area
test)
150+ companies
involved in Italy
Development of
mobile applications
(iOS+Android)
300+ companies
involved in Italy

10. Financials
2014 2015 2016
Merchants
Publishers
P&L
Revenue
COGS
Operating exp.
Mktg & Sales
R&D -Technology
HR
G&A
EBT
350 1900 7000
900 3500 25000
€75000 €484000 € 1.9 M
€14000 €88000 €350000
€38000 €78000 €200000
€7000 €30000 €100000
€1500 €2000 €3000
€24000 €43000 €90000
€5500 €3000 €7000
€23000 €318000 € 1.35 M

11. Funding
150k €
6%
30%
25%
39%
Mktg&Sales
G&A
HR
COGS
(Publishers)

12. www.couponi.co
info@couponico.com