Capstone Project For Digital Start-up이라는 수업을 들으며 직접 비즈니스 모델을 구축하는 팀프로젝트를 진행하고 있습니다. Dietagram이라는 스마트헬스 애플리케이션을 직접 기획하고, 잠재 고객들에게 설문조사를 시행하고 그 결과를 분석하였습니다. 현재는 Vensim이라는 시뮬레이션 소프트웨어를 사용하여 모델링을 하는 단계에 있습니다. 이에 따라 전자공학을 전공하는 다른 팀원이 프로토타입을 제작하고 있는 중입니다.

4. There is steady increase
in the mobile healthcare market

5. However...
There are many comments that pinpoint areas of improvement
I think there is a lack of contents
and functionality to enjoy health
care apps on a everyday basis.
Compared to the price,
I don’t think it is worth it.
Every health care application is t
he same... there needs to be som
e differentiation in the services.

7. Simply snap a food photo
Dietagram is based on image recognition technology, Deep Learningand SNAP API
(Smart Nutrition Analysis Platform)
Get the nutritional information
of your meal

8. The API accuracy for Dietagram will constantly improve as new food images are added to the database
Dietagram will record and
analyze your history of eating
and exercising
Set your objectives and receive
recommendation for
customized meal & exercising plans

9. DIETAGRAMwillleadyoutohealthylifeusingdeeplearningandimagerecognitiontechnology
This is the process of how the DIETAGRAM application functions

11. Step 1 – Development (6 Months)
Step 2 - Prototype (Beta service) (6 Months)
Step 3- Market Release: customer acquisition (8 Months)
Step 4- App Refinement. Customer retention (3 Months)
Step 5 – Exit (1 Month)

12. Based on google survey questions, I asked the following questions
to understand customers preference and functions of the market
• Are you currently using smart healthcare devices?
• What kind of brand do you use?
• What type of features do you want?
• Rate your own device that you are using currently
• Where do you usually exercise?
• What kind of exercise do you do?

13. Out of 48 respondents...
1) Are you currently using smart healthcare
application?
Yes - 10 people
No - 38 people
Out of 10 respondents that replied ‘Yes’...
2) Rate your application that you are currently using
Very
Unsatisfactory
Unsatisfactory Neutral Satisfactory Very
Satisfactory
Design 0 (0%) 0 (0%) 4 (40%) 4 (40%) 2 (20%)
Display 0 (0%) 0 (0%) 6 (60%) 3 (30%) 1 (10%)
Practicality 0 (0%) 0 (0%) 4 (40%) 5 (50%) 1 (10%)
Cost
-effectiveness
2 (20%) 3 (30%) 1 (10%) 2 (20%) 2 (20%)
Convenience 0 (0%) 4 (40%) 4 (40%) 2 (20%) 0 (0%)

15. EXOGENOUSENDOGENEOUS EXCLUDED
● Income Level● Government Regu
lations
● Population
● Number of Downloads
● Word of Mouth
● Quality of app features
● Degree of Customization
● Investment
● Customer Preference
● Diet Trends
● Partnerships
● Premium service subscri
ption rate
● Marketing activities

16. 1) Theme Selection
: How can I increase the perceived benefits of using Dietagram?
2) Key Variables:App Usage Rate, App Features, Marketing
3) Various actors: Consumers, Partners, Competitors
App Usage Rate
(Popularity)
App Features
Marketing Market
Customers
- Developers
- Service prov
iders - Showcases
- Banner
Advertisements
- Diet / Well-Being Trends
- Number of pictures taken
- Reliability
- Price willing to pay
- Subscription rate
- Partner
- Investor
- Competitor

17. Eating&ExerciseInformation
RawData
(BodyProfile)
Consulting
Fee
Consulting
Service

21. Refer to this videoclip for more info:
https://www.youtube.com/watch?v=T-
07FYFmULo&feature=youtu.be