2008년부터 한국 모바일 게임개발사로서는 처음으로 앱스토어에 게임을 출시한 후 매년 힛트 게임들을 퍼블리싱 했던 사례와 성공팁에 대해서 사례를 중심으로 한 주제발표.

1. Launch case studies & survival tips for indie developers
Inven Game Conference

2. Past
Business Development @Digital Bridges (2000~2002)
: WAP-based mobile game on feature phone
Technical Sales Rep @IBM Korea (2002~2006)
: Embedded software license sales (J2ME s/w, Voice recognition s/w)
Marketing Manager/GM/CEO @Com2us USA (2006~2014)
: Mobile game marketing, global office operation (US, UK, India)
: Mobile game publishing (BD, live operation, marketing, PR)
Present
Director @Gyeonggi Center for Creative Economy & Innovation
- Non-profit semi-governmental Startup Accelerator in Korea
Advisor @US Startups for business development in Korea
- Bluestacks - Mobile Marketing automation
- Kochava - Ad attribution and analytics platform
- Joycity - Game developer/publisher (term ended)
- Zenly - Real-time location sharing app
- Sway Mobile - Mobile game publisher
Community Director @Kaleidoscope VR(Virtual Reality)
1 www.Linkedin.com/in/donwlim

3. 2 Com2uS’ survival in US market
Before Apple App Store (closed market)
2000 - Com2uS started developing mobile games from the beginning.
2004 - Com2us opened a one-man US office
2005 ~ 2007 - Death Valley
2008 - Com2uS partner with Disney Interactive Studio and publish Disney Puzzle Family
After Apple App Store (open market)
2008 - Chronicles of Inotia on Apple App Store (Top Paid 1 in RPG menu)
2009 - Homerun Battle 3D (first cross-platform game)
2010 - 9 Innings Pro Baseball on Google Play with IAP (First IAP-enabled game in Google Play)
2010 - Slice It! On Google Play with Free+Ad business model (after Angry Birds)
2011 - Trademarked Tower DefenseⓇ and dominated Tower Defense category (Vs. backlash)
2012 - Homerun Battle 2 with new version (Vs. existing users)
2013 - Golf Star (Kakao version Vs. Com2us Hub version)
2014 - Released Summoners War (after integrating Com2us Hub + Gamevil Live = HIVE

4. 3 Chronicles of Inotia (2008)
● Action RPG on iPhone
○ Paid version $7.99 + Free Trial version
● Dominate uncrowded sub game (Role Playing) category
● Touch control only (no virtual D-Pad)
● Targeted for RPG core gamers on mobile: Game preview and review with game bloggers
● Sequels of Inotia series every year for core fans

5. 4
● Casual Sports Baseball game
○ Paid version ($4.99) + IAP (DLC such as bats and uniforms)
○ Full Free version (+Ad supported) + IAP
● Cross-platform (iOS Vs. Android), 3D(proprietary), Real-time
● Partnership with DeMarini sporting goods company for Baseball bat sponsorship and FREE promotion
● Maximizing the Ad revenue with Ad Exchange (Mobclix) and “sponsor out ads and get gold balls!”
Homerun Battle 3D (2009)

6. 5 9 Innings Pro Baseball 2011 (2010)
● Baseball simulation mobile game
○ Full Free version (+ad supported) + IAP
○ Plus version ($2.99) + IAP (bonus game currency)
● Full-featured Baseball game with REAL players’ data and updated roster
● MLBPA license only (Vs. MLBAM)
9 Innings Pro Baseball 2016 ranking analysis (Free Vs. Plus)

7. 6 Slice It! (2010)
● Genre: “Geometric” Puzzle mobile game
○ iOS: Paid version ($0.99) and Free trial version (+ ad supported)
○ Slice It! Begins: Free trial version
○ Android: Full Free + Ad supported ONLY (NO IAP)
● Partnership with Ad Tech startup, Mobclix (Ad exchange)
● Innovative UI: Multi-touch, Touch + drag
● Ad-hoc project from Internal Idea Contest

8. 7 Tower Defense (2011)
● Tower Defense game targeted for both Casual and Hard core users
○ Paid version: $2.99 (iPhone only) + IAP
○ Universal version (Tower Defense HD)+ IAP: $4.99 (iPhone + iPad)
○ Lite version: Free trial version
● Traditional TD game + strategy simulation
● Tower Defense trademarkⓇ registration in US (category killer)
● Korean Game PD + American Game PD in one team

9. 8 Homerun Battle 2 (2012)
● Upgraded Homerun Battle 3D (new character, new mode, new stadium)
○ Paid version($4.99) + IAP
○ Full Free version(+ad supported) + IAP
● 3D engine (Unity3D), Online chatting.
● Continued partnership with DeMarini
● Update from Homerun Battle 3D or New Release? (ranking not migrated)

10. 69 Golf Star (2013)
● 3D Golf Simulation mobile game
○ Freemium: Full Free version + IAP (+No ads)
● Proprietary Physics engine for golf swing, Simple Control, camera work
● Kakao version Vs. Com2us Hub (HIVE)
● Online Golf tournaments
● Sponsorship to PGA Tour for offline user events
User generated tutorial video

11. 10 Summoner’s War (2014)
● Well balanced Mid-core RPG
○ Freemium only
● Character evolution, Gatcha system, well-balanced monetization
● User feedback based on long CBT period (launch in Korea, then Global)
● Developed for 2 years and perfected the game balancing
● TV commercial in Japan, then in US
● Livestream on Twitch
Twitch livestream

12. 11 Game Creative Audition
● Discovery platform for Indie Game Developers in Korea
● Prize money of total $150K for each Audition
● Pre-Acceleration Program (Go-to-Market consulting) by GTR
● Crowdfunding by Wadiz
● Game Exhibition (Show) participation (Gamescom, TGS, G-Star)

13. 감사합니다
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