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Social Media Introduction - 40 Character Guide

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Sriram Srinivasan
Sriram Srinivasan

This document provides an introduction and overview of social media. It discusses the history of social media from early phone phreaking and bulletin board systems to modern platforms like Friendster and Slashdot. The benefits of social media are connecting people, recommending resources, and distributing content. Popular social media channels described include blogs, microblogs, social networking sites, wikis, and multimedia sharing sites. Later sections cover social marketing, social computing, crowdsourcing, and online reputation management.

Technology
1 of 45
Social Media An Introduction By Sriram Srinivasan www.srinivasansriram.com
Part – 1 – Concept, History, Benefits Part – 2 – Social Media Channels Part – 3 – Social Marketing, Computing, Crowdsourcing, ORM
Social Media enables users to create & share content online thus enabling many to many online conversation.
Content also called Consumer Generated Media, created by
Industrial Media- One to Many
Social Media – Many to Many
Web 2.0 - technology enabling social media
The History
Phone Preaking – First podcasts took place on hacked corporate voice mail systems.
BBS & Commercial Online Services – First online community using bulleting board
Emergence of Internet – Online Forums, IRC Chat Websites, Friendster, Slashdot etc.,
Today…
Social Media Benefits – Connecting people, recommending resources, identifying expertise, and distributing content
Part 2 Communication Collaboration Multimedia Reviews Entertainment
Social Media Channels
Blogs A frequent, chronological publication of personal thoughts and Web links.
Micro Blogs A type of blog that lets users Publish short text updates. Micro blog
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
Aggregating feeds from social networks, ex: friendfeed.com
Events
Collaboration
Wikis
Social Bookmarking - Users share, organize, search and manage bookmarks online
Social news - Users submit and Vote stories they want to see
Multimedia
Livecasting - On Demand Audio and Video broadcasting
Media Sharing -Share audio, video and photo’s online
Reviews
Product review, comparison, price search and comparison
Business Reviews - Review organization’s Services
Community Q&A - User’s ask and User’s Respond
Entertainment
Software platform for Media & Entertainment industry
Virtual World - A simulated environment for users to inhibit and interact via avatars
Game Sharing - Game portal that allow users to play games
Feeling Tired – Few more concepts are there so hang on 
Part 3 Social Marketing Social Computing Crowdsourcing Online Reputation Management
Social Media Marketing -Using social media channelsfor marketing, sales, customer service enabling brands to have conversations.
Social Computing – Enable socialfeaturesin software systems
Crowdsourcing - Tasks done by group of people based on open invitation
Online Reputation Management
Hurray! Finally this presentation is over  Images by www.istockphoto.com www.sxc.hu Social Media History www. Socialmediarockstar.com
About Sriram Sriram has 13 years of information technology industry experience, where he has played various roles in delivering multimillion dollar projects. He is currently working in social media practice with primary responsibility of educating, consulting customers in social media, helping customers in creating social media strategy and also helping teams to visualize and create point solutions using social media. You can reach him at: Mobile : 919884002028 Mail :ssram36@gmail.com www : www.srinivasansriram.com
Social Media Introduction - 40 Character Guide

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