The document provides information about Samsung, including its founding, history, vision, and marketing strategies. It was founded in 1938 by Lee Byung-chul as a trading company and expanded into electronics. Samsung Electronics was established in 1969 and has since grown to be a global leader in consumer electronics through innovation, strategic pricing and distribution, and emphasis on understanding customer needs. The company aims to develop new technologies that enrich people's lives.

3. GROUP MEMBERS
Name Roll no.
Chetan Khale 8
Bhupendra Attarde 9
Saad shaikh 13
Melvin Shaji 23
Rahul Dwivedi 48
Arvind Gaud 60

4. DID YOU KNOW ?
 Samsung Started Business by selling Vegetables & Noodles.
 Founder of Samsung “BYUNG-CHULL LEE” Also started
making cars but due to crisis, he was forced to sell Car
Company.
 Samsung also sells laptop Panels to other leading companies
viz. DELL, LENOVO, HP, HCL.
 The combination of names “Galaxy” and "Android" is
intended to represent our smartphone.

5. FOUNDER
1938
LEE BYUNG CHULL

6. The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987).
It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean
word Samsung is "Tri-Star" or "three stars".
Samsung Electronics was founded in 1969 in “Seoul” city South Korea as Samsung
Electric Industries originally manufacturing electronic appliances such as
TVs, calculators, refrigerators, air conditioners and washers.
CORE VALUES:-
In everything we do, we strive to help people live better lives.

7. 1938-1958 1959-1979 1980-1992
Group Logo
1980-1992
Since 1993
Electronics Logo

8. HISTORY OF THE COMPANY
 Unlike other electronic companies Samsung origins were not involving electronics
but other products.
 Founded In The Year 1938 By Byung-Chull Lee.
 In 1958, Samsung Started To Expand Their Business.
 In 1969, Samsung Electronics was established.
 In 1987, Byung-Chull Lee Passed Away.
 Samsung Expanded Globally in The 1990’s.
 In 1993 Samsung developed the 'lightest' mobile phone of its era, The SCH-800.
 Started Developing Smart Phones & Phones Combined With MP3 In The End Of 20th
Century.

9. VISION AND MISSIONS
SAMSUNG is dedicated to developing innovative technologies and efficient
processes that create new markets, enrich people's lives, and continue to make
Samsung a digital leader.

11. SWOT ANALYSIS.
 STRENGTH
 New product Concepts To Roll Out in Five Months.
 Catching The pulse Of The Consumer offering Goods Design &
Understanding Emotions.
 Heavy Investment In Technology Product/ Design And Human
Resource.
 Focus on Innovative products For Their High End Market.
 WEAKNESS
 Lack in product differentiation
 Different models at different price point
 Low focus on large market ,instead of niche member
 Lesser known and bit less stable operating system.[BADA OS]
 A bit plasticky finish to the mobiles irrespective to the segment.

12.  OPPORTUNITIES
 Distinguish its Service From Competitors.
 Offer product variation.
 Demand for Cell Phones Driven by the Service providers Or
Carriers.
 Tie Up With service providers.
 Innovation.
 THREATS
 Competition.
 Economic slowdown.
 Lower cost competitors or imports.
 Price wars.
 Product Substitutions.

13. STRATEGIES OF SAMSUNG
 Product Innovation.
 Pricing.
 Distribution.
 Advertisement & sales Promotion.
 Design Strategy.

14. LCD TV
Flat Television
Introduction Growth Maturity
Introduction Growth Maturity Decline
14

16. 4 POINTS OF MARKETING
Product.
Place.
Price.
Promotion.

17. SEGMENTATION
 Division Of Market Into Different Groups of Customers.
 Purpose Of Market Segmentation.
 Designed To Meet Specific Needs of Different Groups Of Customers.
 The Best Way To Provide Selected Offerings to Selected people Most time.
 DEMOGRAPHIC SEGMENTATIONS.
1) Age.
2) Promotions According To The Particular Area.

18. TAKE AWAY MESSAGE
 Samsung is the leading eco-friendly company.
 Affordable to every individual in the world.
 With simplicity and restructuring design.
 Maintian a good network Worldwide.
 Innovation at its best.
 Provide Better quality service post purchase.
 Empowering Lifestyle, Empowering Future.