The document analyzes the competitive mobile operating system landscape. It discusses the key players - iPhone OS, BlackBerry OS, Windows Mobile, Android, and Symbian. For each platform it covers market share, pros, issues, and recent developments. The main platforms are iPhone OS, BlackBerry OS, Windows Mobile, Android and Symbian, which collectively make up over 95% of the global smartphone market.

1. Mobile Evolution 11/05/09

2. Mobile OS Competitive Landscape iPhone OS (Apple) BlackBerry OS (RIM) Window Mobile (Microsoft) Android (Google) Symbian (Nokia) Platform Closed Closed Open Open Open Source Code Closed Closed Closed Open Open (in future) Q2 WW Market Share (Gartner) 38% (1) 17.4% 12.0% n/a 57.1% Smartphone traffic share (AdMob) WW: 65% US: 70% WW: 11% WW: 13% WW: 9% WW: 12% US: 2% Pros Early momentum Data hungry early adopters Powerful distribution channel Strong reach (particularly in US) Manufacturer / carrier agnostic Manufacturer / carrier agnostic Open source innovation Massive global reach Open source innovation Issues Apple dependant BB dependent Distribution Distribution Late to market Uncertain consumer demand Limited reach in US Distribution Application ecosystem >75K apps (~20% free) More than 1.5B installs in 1 6mos. 1K apps BB Application Center being developed for Storm >18K apps Skymarket to launch in 2H of 2009 >5K Apps $3.8MM awarded in Developer Challenge >1.5K apps Claims >90MM installs over last 2 years

3. Apple OS iPhone Pros Strong user growth and data-hungry user base More than 17 million iPhones sold. Available in 80 Countries. 43% of worldwide smartphone web/data traffic and 68% in US (1) Application store creating a vibrant app ecosystem with great momentum 51,000 Developers creating 70,000 Apps in Store More than 1 billion downloads since May 2009 Powerful technology enablers (e.g., multi-touch, GPS, accelerometer) Issues App approval process is largely a black-box to developers Downloads highly dependent on “featured” or “top download” promotion in store App store is the only authorized distribution channel Apple / hardware dependent Recent news / developments New iPhone MMS– Video and Sound released Sept. 25, 2009 Steve Jobs first public appearance and product launch: Sept. 9, 2009 New iPhone 3G S released June 19, 2009

4. BlackBerry OS (RIM) Pros Large reach and data-hungry user base US market with 31% of smartphone traffic (1) #2 in worldwide market with 19% of smartphone traffic (1) Developers not limited to single distribution channel Issues Developer momentum appears to be shifting to iPhone Less reach outside of North America Application distribution more difficult today vs. iPhone’s app store Users more email focused vs. web consuming iPhone users RIM / hardware dependent Recent news / developments RIM debut w/ BlackBerry Storm new OS v4.7 Blackberry Storm (iPhone Competitor) sales behind expectations Sept. ‘09- RIM sales fall short of expectations. RIM lowers outlook.

5. Symbian (Nokia) Pros Global reach WW market with 62% of smartphone traffic (1) 57% market share of smartphones sold in Q2 ‘08 Like Android, being open source could help accelerate pace of innovation Issues Limited reach in the US Application distribution more difficult today vs. iPhone’s app store Recent news / developments June ’08: Nokia announced plans to acquire full ownership of Symbian and start the Symbian Foundation, which will be an independent force for the future development of Symbian OS. They stated that Symbian OS (including the platforms S60, UIQ and MOAP(S)) will become open source in the first half of 2009 Developer resources http://www.forum.nokia.com/main/resources/technologies/symbian/ Notes: Source: AdMob internal metrics

6. Windows Mobile Pros Strong user reach #3 in US market with 30% of smartphone traffic (1) #3 in worldwide market with 13% of smartphone traffic (1) Manufacturer agnostic >18K apps Issues Current version in market (Windows Mobile 6) lacks support for some popular technology enablers (e.g., multi-touch, GPS, accelerometer) Next-gen version will be late to market Less developer enthusiasm vs. that for iPhone and Android Application distribution more difficult today vs. iPhone’s app store Recent news / developments Microsoft to launch “Skymarket” applications marketplace for Windows Mobile 7 Speculation that Windows Mobile 7 will support revamped UI and multi-touch Sept. ‘09 Steve Ballmer from Microsoft to announce new phone line. Developer resources http://www.microsoft.com/windowsmobile/en-us/business/developers.mspx

7. Android (Google) Pros Open source => could help accelerate pace of innovation Manufacturer-independent => could help accelerate consumer adoption Technology support (e.g., touchscreen, GPS, accelerometer, video and still cameras) Issues Late to market relative to iPhone At least initially, demand is expected to trail iPhonedemand Recent news / developments 1 st Android phone (T-Mobile G1) Sept. ’08:released v1.0 of SDK Sept. ‘09: Motorola releases suite of Android device products Developer resources http://android-developers.blogspot.com/ http://code.google.com/android/documentation.html

8. Contact The Team Stewart Dixon [email_address] 312-497-8995 Co-Founder and Managing Partner Mark Hahs [email_address] 661-703-9700 Co-Founder and Managing Partner Stephanie Piche [email_address] 310-729-2997 Vice President of Marketing Kyle Porter [email_address] 773-230-7117 Vice President of Business Development 11/05/09