Locamoda Brand Activation Sept 9, 2008

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Stephen Randall

Presentation given by Stephen Randall at the Brand Activation Conference, Sept 9th, 2008

Technology Business Education

LocaModa is a technology company, connecting brands, digital-out-of-home networks and venues to audiences through location-centric social messaging and interactive media

Beyond the desk, brands and advertisers can’t reach and engage consumers in the interactive, scalable, seamless, measureable way that they do on the web.

More than $200 Billion of traditional media budgets is in play. 300,000 “social” locations in US with approx. 2.7 Billion visits every month , are currently unable to tap into those budgets.

THE FUTURE BELONGS TO THE CONNECTED CLASS 100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days”

GETTING THE ATTENTION OF THE CONNECTED CLASS VIA THE NEW MEDIA TRIAD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUT-OF-HOME SCREENS MOBILE SCREENS WEB SCREENS AUDIENCE

GETTING THE ATTENTION OF THE CONNECTED CLASS VIA THE NEW MEDIA TRIAD OUT-OF-HOME SCREENS MOBILE SCREENS WEB SCREENS AUDIENCE Web-based, user generated content. Cross platform/channel technologies. Extend web to DOOH and mobile networks.

EXAMPLE - THE SOCIAL JUKEBOX MOBILE SCREENS OUT-OF-HOME SCREENS WEB SCREENS AUDIENCE BOSTON, MA  SENDING TO 40411 ,[object Object],[object Object]

DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

Stephen Randall, CEO LocaModa Email: srandall@locamoda.com Twitter: Stephen_Randall

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Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

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Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

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Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

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Locamoda Brand Activation Sept 9, 2008

1. BRAND ACTIVATION USING DIGITAL OUT-OF-HOME MEDIA Bridgewaters, Sept 9th, NYC MAXIMIZING BRANDING & LEAD GENERATION WITH THE ELUSIVE 18-34 DEMOGRAPHIC THROUGH MUSIC & INTERACTIVITY Stephen Randall, CEO LocaModa

2. LocaModa is a technology company, connecting brands, digital-out-of-home networks and venues to audiences through location-centric social messaging and interactive media

3. Beyond the desk, brands and advertisers can’t reach and engage consumers in the interactive, scalable, seamless, measureable way that they do on the web.

4. More than $200 Billion of traditional media budgets is in play. 300,000 “social” locations in US with approx. 2.7 Billion visits every month , are currently unable to tap into those budgets.

5. THE FUTURE BELONGS TO THE CONNECTED CLASS 100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days”

6.

7.

8. GETTING THE ATTENTION OF THE CONNECTED CLASS VIA THE NEW MEDIA TRIAD OUT-OF-HOME SCREENS MOBILE SCREENS WEB SCREENS AUDIENCE Web-based, user generated content. Cross platform/channel technologies. Extend web to DOOH and mobile networks.

9.

10. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

11. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

12. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

13. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen

14.

15. Stephen Randall, CEO LocaModa Email: srandall@locamoda.com Twitter: Stephen_Randall