Locatives randall jan28

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Brief Intro to LocaModa and Place-Based Social Media at the TimeOut Tokyo Locatives Session with foursquare and Foodspotting.

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Locatives randall jan28

  1. 1. QUICK INTRO TO LOCAMODA LocaModa is a place-based social media company, focused on helping locations engage customers and brands engage audiences. ! •  We enable and deliver localized media and services to locations, distributed via place-based networks and social networks " •  We reach over 100,000,000 people every month in over 15,000 high-traffic locations (for example in cafes, supermarkets, bars, quick- serve restaurants, colleges, stadiums and on jumbotrons in Times Square and Las Vegas). !Copyright © 2012 LocaModa Inc.
  2. 2. WHAT IS PLACE-BASED SOCIAL MEDIA? SOCIAL PLACE-BASED MEDIA NETWORKS DEFINITIONS" Place-Based Networks: Digitally addressable signage networks in places such as bars, cafes, supermarkets, waiting rooms, public spaces, taxis etc. Also known as Digital Out of Home (DOOH) Networks. ! Place-Based Social Media: Media for social engagement via place-based networks using highly accessible and scalable web-based technologies to enable interactive dialogues.!Copyright © 2012 LocaModa Inc.
  3. 3. UP CLOSE 1) 130% increase in check-ins when displayed clearly at venue." 2) Tips need to be curated/ moderated (i.e. do not show specials for places nearby!)"5) Highlighted elements 4) Web streams (e.g. 3) Dynamically displaydisplay localized tags/ Twitter) do not have urls and update venuesources and encourage (which can’t be clicked by marketingparticipation. OOH audience).Copyright © 2012 LocaModa Inc.
  4. 4. SCREENS CAN & SHOULD REACH MILES (NOT FEET) MILES! FEET!DIGITAL PLACE-BASED NETWORKED SCREEN! PEOPLE ON-LINE - PEOPLE FOLLOWERS, FANS,! IN VENUES! BRAND WEBSITES ETC!Copyright © 2012 LocaModa Inc.
  5. 5. TIMES SQUARE NEW YEAR’S EVE 2010 (CIROC VODKA)Copyright © 2012 LocaModa Inc.
  6. 6. BLACK EYED PEAS, CENTRAL PARK, NYC, SEPT 2011Copyright © 2012 LocaModa Inc.
  7. 7. NEXT 3 YEARS “OUT THERE”… •  ALL screens will be more connected AND SOCIAL – TV, web, mobile and digital out-of-home." •  Companies seeking to reach the “connected consumer” will have to do so across multiple channels and platforms. ! •  As value starts to flow to companies better able to reach their customers across channels, there will be increased demand for media that fosters consumer dialogs in an engaging, efficient and scalable way. " •  This will catalyze traditional channels into being more webby and also force web channels into better understanding the challenges/ opportunities of “local.”" •  Millions of screens in millions of places will become hubs for local services, media, commerce and loyalty programs. " •  There will be a battle to own critical access points to millions of local screens.!Copyright © 2012 LocaModa Inc.
  8. 8. THANK YOU! STEPHEN RANDALL MOBILE: +1 781 888 1417My slides and white papers: EMAIL: srandall@locamoda.comwww.slideshare.net/srandall TWITTER: stephenrandall Copyright © 2012 LocaModa Inc.

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