Monster Media: Mobile Social Platform

EVP Mobile & Social: Stephen Randall
MOBILE: +1 781 888 1417
EMAIL: stephen.randall...
Overview

Copyright © 2014 Monster Media
The BIG Picture

• OOH is a $35 Billion global market. (Source PWC)
• Social and Mobile platforms are making Out-of-Home (...
Where Do People Use Smartphones? (Don’t think about mobile tech, think about mobile behavior)

93% 87%
77%

73% 72%
66%

5...
Total Available Audience = Audience In Front of ALL Connected Screens
OUT-OF-HOME
SCREENS

TOTAL AVAILABLE AUDIENCE

WEB
S...
The Total Available Audience Isn’t Just In Front of Our Screens

Millions of people here

Billions of people here

Copyrig...
OOH + Social = Increase Engagement For BOTH OOH and Social Screens

10x

Increase in OOH engagement when screens
are conne...
Engagement Strategy In Action

Copyright © 2014 Monster Media
Titanic Blue-Ray DVD (Viacom/MTV Times Sq + Screen + Facebook, Twitter)

Copyright © 2014 Monster Media
Titanic Headline Data

• 5.1 million reach (10x OOH)
• 440,435 unique users liked,
commented, shared or viewed
• 688,704 n...
Titanic Sales Impact

• Blu-ray sales: $34.22 million in 2 Weeks
(w/e 15th September 2012)

• Blue-ray 82% of all disc sal...
Tide NFL: Mudsling (CBS Roadblock 8th Ave & 42nd St, Times Square, NYC)

Copyright © 2014 Monster Media
#TSQSelfie Times Square Selfie

Copyright © 2014 Monster Media
#CirocTheNewYear

Copyright © 2014 Monster Media
#CirocTheNewYear Engagement
Tweets

Paris Hilton Tweets
Sponsored Tweets

$1.5 Million pledged

4
3
Kris Jenner Tweets

2
...
#BellLetsTalk

• Monster + Media Experts & LG2
• 3 Canadian OOH networks;
Lamar, Pattison, Metro Media
• Original tweets: ...
Summary In a Nutshell

• The OOH market is driving DOOH innovation
• Metcalf’s Law (connecting to audiences) drives networ...
Upcoming SlideShare
Loading in …5
×

Broadsign Monster Media DSE 2014

768 views

Published on

How to amplify audience engagement in and value of Out of Home networks. Presented at the Broadsign Partners conference, DSE 2014 Las Vegas.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
768
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Broadsign Monster Media DSE 2014

  1. 1. Monster Media: Mobile Social Platform EVP Mobile & Social: Stephen Randall MOBILE: +1 781 888 1417 EMAIL: stephen.randall@monstermedia.net TWITTER: stephenrandall Copyright © 2014 Monster Media
  2. 2. Overview Copyright © 2014 Monster Media
  3. 3. The BIG Picture • OOH is a $35 Billion global market. (Source PWC) • Social and Mobile platforms are making Out-of-Home (OOH) more engaging, measurable and relevant. • Value is flowing to cross channel technology platforms that bridge proprietary networks connecting businesses to audiences that can’t currently be reached. • The Out-of-Home Advertising Association of America (OAAA) has a standard for Social and Mobile engagement. • And as OOH gets more digital, DOOH is finally making more sense. So its time for networks to really understand the network effect (Metcalf’s Law) – i.e. Get connected to audiences! • Networks need to be cognizant of IP - There are patents that protect social media on OOH screens. Copyright © 2014 Monster Media
  4. 4. Where Do People Use Smartphones? (Don’t think about mobile tech, think about mobile behavior) 93% 87% 77% 73% 72% 66% 50% 29% School Library Airport 32% Dr’s Office Coffee Shop Social Gatherings At Work Restaurant In a Store On The Go Home 54% 53% Source: The Mobile Movement Study, Google/Ipsos OTX Media CT, 2011. Base: Smartphone users. Q: Where do you use your smartphone? Copyright © 2014 Monster Media
  5. 5. Total Available Audience = Audience In Front of ALL Connected Screens OUT-OF-HOME SCREENS TOTAL AVAILABLE AUDIENCE WEB SCREENS MOBILE SCREENS Copyright © 2014 Monster Media
  6. 6. The Total Available Audience Isn’t Just In Front of Our Screens Millions of people here Billions of people here Copyright © 2014 Monster Media
  7. 7. OOH + Social = Increase Engagement For BOTH OOH and Social Screens 10x Increase in OOH engagement when screens are connected to social networks 30% Increase in online engagement when social networks are connected to OOH screens Copyright © 2014 Monster Media
  8. 8. Engagement Strategy In Action Copyright © 2014 Monster Media
  9. 9. Titanic Blue-Ray DVD (Viacom/MTV Times Sq + Screen + Facebook, Twitter) Copyright © 2014 Monster Media
  10. 10. Titanic Headline Data • 5.1 million reach (10x OOH) • 440,435 unique users liked, commented, shared or viewed • 688,704 new likes • 2,700 comments • 2.7 million fans talked about campaign • 44% more shares, likes, comments & posts Copyright © 2014 Monster Media
  11. 11. Titanic Sales Impact • Blu-ray sales: $34.22 million in 2 Weeks (w/e 15th September 2012) • Blue-ray 82% of all disc sales Source: Home Media Magazine • Already 25.35% of TOTAL DVD (from 1999) revenue Source: Home Media Magazine Copyright © 2014 Monster Media
  12. 12. Tide NFL: Mudsling (CBS Roadblock 8th Ave & 42nd St, Times Square, NYC) Copyright © 2014 Monster Media
  13. 13. #TSQSelfie Times Square Selfie Copyright © 2014 Monster Media
  14. 14. #CirocTheNewYear Copyright © 2014 Monster Media
  15. 15. #CirocTheNewYear Engagement Tweets Paris Hilton Tweets Sponsored Tweets $1.5 Million pledged 4 3 Kris Jenner Tweets 2 5 1 Copyright © 2014 Monster Media
  16. 16. #BellLetsTalk • Monster + Media Experts & LG2 • 3 Canadian OOH networks; Lamar, Pattison, Metro Media • Original tweets: 969,993 • Total tweets (inc RTs): 3,043,248 • Tweets per hour:126,802 • Over 100,000,000 txts, calls and tweets were received @ 5c each • Over $5,000,000 raised for mental health. • Takeaway #1: OOH Networks monetized social because they adhered to same infrastructure. • Takeaway #2: Cross channel campaign maximized audience attention. Copyright © 2014 Monster Media
  17. 17. Summary In a Nutshell • The OOH market is driving DOOH innovation • Metcalf’s Law (connecting to audiences) drives network value • Social (connected) media isn’t just a feature, it’s a critical tool for network and cross channel engagement • Be mindful of the IP and ever changing social media landscape – if it’s not your day job to build social apps, speak to an expert  • The results speak for themselves 10x improvement in OOH engagement and 30% improvement in online engagement. Copyright © 2014 Monster Media

×