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Stephen Randall BOLO 2011
- 1. ENGAGING WITH MOBILE CONSUMERS IN A MULTI-
SCREEN WORLD
CEO: Stephen Randall
MOBILE: +1 781 888 1417
EMAIL: srandall@locamoda.com
TWITTER: stephenrandall
Copyright © 2011 LocaModa Inc.
- 2. QUICK INTRO TO LOCAMODA
LocaModa is a place-based social media company,
focused on helping locations engage customers and
brands engage audiences. !
• We enable and deliver localized media and services to locations,
distributed via place-based networks and social networks "
• We reach over 100,000,000 people every month in over 15,000
high-traffic locations (for example in cafes, supermarkets, bars,
quick-serve restaurants, colleges, stadiums and on jumbotrons in
Times Square and Las Vegas). !
Copyright © 2011 LocaModa Inc.
- 3. SOME OF THE BRANDS & AGENCIES WE’VE HELPED
Copyright © 2011 LocaModa Inc.
- 4. TIMES SQUARE NEW YEAR’S EVE 2010 (CIROC VODKA)
Copyright © 2011 LocaModa Inc.
- 6. SOUTH PARK NEW SEASON – TIMES SQ OCT 2011
Copyright © 2011 LocaModa Inc.
- 10. CROSS CHANNEL ENGAGEMENT CANNOT
BE A BOLT-ON AFTERTHOUGHT
A MOBILE MARKETING SHORT CODE IS
NOT ENOUGH…
AND NEITHER IS A QR CODE…
OR A BLUETOOTH APP…
OR AN IPAD APPLICATION…
OR A FACBOOK FAN PAGE…
OR THE OCCASIONAL TWEET…
Copyright © 2011 LocaModa Inc.
- 11. IT’S NOT ABOUT MOBILE TECH, IT’S ABOUT MOBILE
BEHAVIOR INSIDE THE “NEW MEDIA TRIAD”
OUT-OF-HOME
SCREENS
AUDIENCE
WEB MOBILE
SCREENS SCREENS
Copyright © 2011 LocaModa Inc.
- 12. TODAY DISCOVERY IS INTENT OR CONTEXT
PUBLIC SCREENS: DISCOVERY VIA CONTEXT
Bar, Café,
Retail Networks Public Spaces Events
Restaurant Networks
1 way
Brands and
Advertisers
2 way
On-line
Audience
PRIVATE SCREENS: DISCOVERY VIA INTENT
Copyright © 2011 LocaModa Inc.
- 13. MOBILE BRIDGES INTENT AND CONTEXT
PUBLIC SCREENS: DISCOVERY VIA CONTEXT
Bar, Café,
Retail Networks Public Spaces Events
Restaurant Networks
1 way
Brands and Mobile
Advertisers Audience
PRIVATE MOBILE
2 way SCREENS:
DISCOVERY VIA
INTENT & CONTEXT
2 way
On-line
Audience
2 way
PRIVATE SCREENS: DISCOVERY VIA INTENT
Copyright © 2011 LocaModa Inc.
- 14. CONTEXT & UX MAPS TO CHANNELS
Average Number of DOOH Audience Interactions!
INTERACTIVE"
2
Engagement!
Path!
ACTIVE! BARS, EVENTS,
STADIUMS!
!
CAFES, RESTAURANTS, HEALTH CARE,
CINEMAS, FITNESS, EDUCATION,
1!
PASSIVE! AMUSEMENT PARKS, CASINOS,
WAITING ROOMS !
!
SUPERMARKETS, PHARMACIES,
MALLS, RETAIL STORES, SALONS,
WAREHOUSES!
!
OUTDOOR, TRANSPORTION, CORPORATE,
GAS STATIONS, CONVENIENCE STORES!
Minimum DOOH Time To Engage (Seconds)!
0
15 ! 30 60 !
Copyright © 2011 LocaModa Inc.
- 15. THE 3 Fs OF CROSS CHANNEL ENGAGEMENT
FUN"
T"
SPECIAL
CRO
SS- MEN
CHA
GAGE
OFFER!
NNE N
CROSS-CHANNEL ENGAGEMENT"
LE LE
NGA A NNE
GEM -CH
ENT" CR OSS
FAME" FORTUNE"
SPECIAL
OFFER!
Copyright © 2011 LocaModa Inc.
- 16. SCREENS CAN AND SHOULD REACH MILES (NOT FEET)
EG: COMMUNITY BOARD – SOCIAL MEDIA + FAMILIAR UX
Dynamic title CTAs to promote brand
and social media initiatives
Photos from Tweets from
Facebook brand
or Twitter
account and/
(Moderated/ or desired
Curated)
hashtags
Standardized
ad units work
across
Posts and multiple
dynamic networks and
CTA from channels
brand
Facebook
page or
Twitter.
Mobile messages with
“tear-off slip” text back
Copyright © 2011 LocaModa Inc.
- 17. SUMMARY – IN A NUTSHELL
ALL SCREENS ARE
(OR SOON WILL BE)
CONNECTED.
!Contact Stephen Randall, CEO"
Cell 781 888 1417
Email: srandall@locamoda.com
twitter.com/stephenrandall
twitter.com/locamoda
Copyright © 2011 LocaModa Inc.
- 18. THANK YOU FOR YOUR TIME. ANY QUESTIONS?
STEPHEN RANDALL
MOBILE: +1 781 888 1417
Get these slides and other papers: EMAIL: srandall@locamoda.com
www.slideshare.net/srandall TWITTER: stephenrandall
Copyright © 2011 LocaModa Inc.
