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Emeli Sande Marketing Ads
Magazine
   From a 2012 edition of The Big
Issue, Emeli Sande was featured on
the front cover. In relation to her
album she wears dark clothing
creating more emphasis on her face.
Also shadows are used to create an
interesting composition, with a variety
of light and dark tones.
   The title of “my blonde ambition”
relates to her hairstyle/colour which
she is particularly known for, this is
part of her own style and image.
   Italics are used to put emphasis on
her name. Members of the public
who are familiar with Emeli Sande
will be drawn to the magazine cover.
   The use of a tonal background
adds variety to the layout, with the
additional black framing around the
cover shows the movement of light
from dark around the frame gradually
progressing to lighter tones in the
centre of the cover.
The price is clearly visible this
 Logo of the magazine company, recognisable and           is important information for the Enhanced lighting creating
 consistent with each magazine, using a florescent        front cover.                        a variety of tones and adds
 colour making it eye-catching .                                                              to the composition of the
                                                                                              image.
 Highlighted making it                                                                      Variety of tones in her
 stand out showing the                                                                      hair referencing to the
 magazine is published                                                                      title at the bottom of the
 every week.                                                                                page.
 Details of the magazine                                                                   Dynamic lighting a
 are clearly visible for the                                                               puts emphasis on her
 audience to see.                                                                          face.
A black background puts                                                                    Increased light levels adds
more emphasis on the                                                                       tone variations in the centre
lighter tones and the                                                                      of the face, making it the main
lighting used around the                                                                   focus.
                                                                                           Looking away from the camera
face.
                                                                                           relates to the heading
Tonal background makes                                                                     underneath.
the background have a                                                                      Her positions in the centre of the
form of design this makes                                                                  page makes her the main focus.
the cover have more of a
                                                                                          Relating to the heading “ambition”
design.
                                                                                          almost symbolises her
   The use of a tonal                                                                     determination and shows her as a
   background can reflect                                                                 role model for women.
   with the style of her
                                                                                         No other articles are placed on
   album cover.
                                                                                         the front cover adding simplicity
Her name is in italics making                                                            and making Emeli Sande the main
it easily recognised by the                                                              feature
audience.                                                                                       Written in a yellow colour
      Pure black around                                                                         referencing her hair and the
      the edges framing                                                                         word “blonde”
      the image          Italics as used on her             The lower heading is in         Referencing her hair
                         album cover, a                     italics making it also          colour/style which she is most
                         similarity between the             stand out/ relating to her      known for.
                         two.        Black clothing makes
                                                            album design.
                                     her face stand out more.
Poster
   A poster advertising her tour shows
similarities between her album and
her soon to be live performance.
Advertisement of her special edition
album is located at the bottom of the
page, the image used on the front of
the album is the same one used for
this poster design this ties the two
together. A repetitive element is used
in the poster design, italics are used
to put emphasis on the artists name.
   A golden colour is used to highlight
the information surrounding the
tickets, using a different colour adds
variation preventing the text
appearing cluttered. Colour variation
creates space to the posters design.
   Dark clothing is used to focus
more attention on the artists
face, adding to the images
composition. Lighting plays a critical
role to create detail in the artists face
also to put emphasis on the shadow
effect.
Key information located on
the top, this is separate from                                                       The information on the top is
the details at the bottom of the                                                     all in italics making them
page, preventing confusion.                                                          stand out.
                                                                                     Social media using popular
 The use of shadow creates                                                           website such as Twitter,
 impact and adds to the                                                              appeals to a wider range of
 composition of the layout.                                                          the public.
  The lighting creates a                                                              Image of Emeli Sande in the
  spotlight effect making                                                             centre of the poster making
  the artist stand out.                                                               her stand out and the main
 The re is a tonal background                                                         focus.
 creating an interesting                                                              Once again dark clothing is
 layout.                                                                              used to put more emphasis
Name in italics making her                                                            on the artists face.
name stand out, this relates                                                          A black and white colour
to her album design.                                                                  scheme is used to replicate
A black framing surrounds the                                                         her album design.
edge of the poster progressing
into lighter tones in the centre                                                      Dates are clearly shown for
of the page.                                                                          the audience.

The golden font can be related                                                        Another colour is used to
to her blonde hairstyle.                                                              highlight important details.
 Recommended ticket lines,
 also in a different colour                                                           Social media highlighted this
 making it stand out.                                                                 will expand distribution
                                                                                      appealing to a variety of
Critical information is written                                                       audiences.
in italics, making it stand
                                                                                     Advertisement of her
out.
                               Interesting background                                special edition album.
                                                         Copy right information
                               design makes the poster   located at the bottom of the
                               noticeable.               poster and in a smaller font .

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Analysis of Marketing: Emeli Sande

  • 2. Magazine From a 2012 edition of The Big Issue, Emeli Sande was featured on the front cover. In relation to her album she wears dark clothing creating more emphasis on her face. Also shadows are used to create an interesting composition, with a variety of light and dark tones. The title of “my blonde ambition” relates to her hairstyle/colour which she is particularly known for, this is part of her own style and image. Italics are used to put emphasis on her name. Members of the public who are familiar with Emeli Sande will be drawn to the magazine cover. The use of a tonal background adds variety to the layout, with the additional black framing around the cover shows the movement of light from dark around the frame gradually progressing to lighter tones in the centre of the cover.
  • 3. The price is clearly visible this Logo of the magazine company, recognisable and is important information for the Enhanced lighting creating consistent with each magazine, using a florescent front cover. a variety of tones and adds colour making it eye-catching . to the composition of the image. Highlighted making it Variety of tones in her stand out showing the hair referencing to the magazine is published title at the bottom of the every week. page. Details of the magazine Dynamic lighting a are clearly visible for the puts emphasis on her audience to see. face. A black background puts Increased light levels adds more emphasis on the tone variations in the centre lighter tones and the of the face, making it the main lighting used around the focus. Looking away from the camera face. relates to the heading Tonal background makes underneath. the background have a Her positions in the centre of the form of design this makes page makes her the main focus. the cover have more of a Relating to the heading “ambition” design. almost symbolises her The use of a tonal determination and shows her as a background can reflect role model for women. with the style of her No other articles are placed on album cover. the front cover adding simplicity Her name is in italics making and making Emeli Sande the main it easily recognised by the feature audience. Written in a yellow colour Pure black around referencing her hair and the the edges framing word “blonde” the image Italics as used on her The lower heading is in Referencing her hair album cover, a italics making it also colour/style which she is most similarity between the stand out/ relating to her known for. two. Black clothing makes album design. her face stand out more.
  • 4. Poster A poster advertising her tour shows similarities between her album and her soon to be live performance. Advertisement of her special edition album is located at the bottom of the page, the image used on the front of the album is the same one used for this poster design this ties the two together. A repetitive element is used in the poster design, italics are used to put emphasis on the artists name. A golden colour is used to highlight the information surrounding the tickets, using a different colour adds variation preventing the text appearing cluttered. Colour variation creates space to the posters design. Dark clothing is used to focus more attention on the artists face, adding to the images composition. Lighting plays a critical role to create detail in the artists face also to put emphasis on the shadow effect.
  • 5. Key information located on the top, this is separate from The information on the top is the details at the bottom of the all in italics making them page, preventing confusion. stand out. Social media using popular The use of shadow creates website such as Twitter, impact and adds to the appeals to a wider range of composition of the layout. the public. The lighting creates a Image of Emeli Sande in the spotlight effect making centre of the poster making the artist stand out. her stand out and the main The re is a tonal background focus. creating an interesting Once again dark clothing is layout. used to put more emphasis Name in italics making her on the artists face. name stand out, this relates A black and white colour to her album design. scheme is used to replicate A black framing surrounds the her album design. edge of the poster progressing into lighter tones in the centre Dates are clearly shown for of the page. the audience. The golden font can be related Another colour is used to to her blonde hairstyle. highlight important details. Recommended ticket lines, also in a different colour Social media highlighted this making it stand out. will expand distribution appealing to a variety of Critical information is written audiences. in italics, making it stand Advertisement of her out. Interesting background special edition album. Copy right information design makes the poster located at the bottom of the noticeable. poster and in a smaller font .