1. Social Advertising
Powered
by Content

2. Our next few minutes will focus on
• The Publisher OR Content Creator
• The Marketer / Advertiser
• The Consumer
• How Scatter Works?
• Why Scatter?
• Scatter Partner Benefits

3. The Publisher

4. Key Publisher / Content Creator Goals

5. Basic Content Characteristics
Most traffic figures suggest
Current Affairs accounts for
bulk of content consumed.
This kind of content is typically
HIGHLY PERISHABLE
Feature based content
is normally consumed
on a “need to know”
basis. And generally
has much longer shelf
life.

6. Sources of traffic

7. What if?
• Brands that have built sizeable communities on the digital space make
a CONCERTED EFFORT to SHARE YOUR CONTENT.
• Will it LEAD to?
INCREASED TRAFFIC INCREASED SAMPLING
RESURFACE BURIED
CONTENT
MAKE $$$ FROM
EXISTING CONTENT

8. The Publisher
• Benefits = Higher Traffic, Loyalty and
Engagement + Revenue$
• Social is and can potentially be a LARGER
contributor to your current traffic
• Newer audiences on the back of marketer
communities
• Better ‘discoverability’ and potentially, better
social quotient

9. Introduces
SCATTER

10. How Scatter works?
Advertiser logs in
Searches for ‘key word’ e.g. Spice Jet searches for (1) Section – travel (2)
Sub Section – Cities
Scatter crawls and indexes all text content (video will be launched in phase
2) and displays the same to the advertiser. Display will include FULL
ARTICLE VIEWS as well as QUICK READ function
Advertiser chooses a number of articles and is then asked to upload
various ‘ad creative’ + ‘text ad content.’ This replaces any current Google
Ad or other Ad position on these articles on the mirror url ONLY
Once the advertiser uploads the Ad, a brand new url pops out for the
advertiser to ‘scatter’ the content. The url will reflect the content source
site and hence measurable as your traffic

11. What advertisers like about Scatter?
• Brand Speak = Sale
• Media Brand Speak = Content
• Consumers trust media brands more than other product / service
brand for their need to stay updated.
• Allows for buying content in huge scale in a short period of time
• Compliments the content that brands create
• Daily engagement possible with consumer
• Legal sourcing of content
• Rub shoulders with best of breed content

12. SCATTERNow, make new revenue. Not at the cost of traffic, though!