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What is Inbound Marketing?

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What is Inbound Marketing?

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What is Inbound Marketing?

  1. 1. What is INBOUND MARKETING? Jason Bholanauth
  2. 2. Traditional Marketing Interrupt STOP WHATEVER YOU'RE DOING AND PAY ATTENTION TO THIS AD, min , .I’ '1. i. ’ What IS INBOUND MARKETING’?
  3. 3. People's behaviors have changed. They're Uluilu om traditional marketing tactics. What is INBOUND MARKETING? J. -r-. un Bhnirinamli
  4. 4. How bad is BROKEN Marketing? C? E @ WE SKIP TV ADS WE UNSUSCRIBE HOW MANY UNWANTED EMAILS UNREAD EMAILS WOENSXE DO YOU HAVE? AT FIRST What IS INBOUND MARKETING’?
  5. 5. LOVE IS THE SOLUTION If we want to attract we need to provide something that the customers love What is INBOUND MARKETING?
  6. 6. AND THIS WHERE INBOUND MARKETING COMES IN. ..
  7. 7. BUT WHAT IS IT REALLY INBOUND MARKETING is a holistic, data driven approach to marketing that attracts individual to your brand and converts them into lasting customers What is INBOUND MARKETING?
  8. 8. HOW DOES IT DIFFER? TRADITIONAL INBOUND ! G Cold Calling SEO Cold Emails (SPAM) Blogging Interruptive Ads Attraction Marketer - Centric E Customer - Centric What IS INBOUND MARKETING’?
  9. 9. WHEN YOU USE INBOUND, CUSTOMERS COME TO YOU
  10. 10. INBOUND IS ABOUT CONTENT Exalfi Blogs I active Photos 8. Videos 8. sentations °'5 lnfographics P0dCa5t5 eBooks What IS INBOUND MARKETING’?
  11. 11. AND CONTEXT. .. By publishing the right content in the rightp/ ace at the right time, your marketing becomes relevant and helpful to your customers. not interruptive. Now that’s marketing people can love. What is INBOUND MARKETING?
  12. 12. AND BEING PRESENT EVERYWHERE
  13. 13. HOW IS IT EFFECTIVE MORE LEADS ARE GENERATED FROM INBOUND
  14. 14. CHANNELS COST LESS 60% IINEOLND 52% 45% 38% 40% 34% 3395 | cc ' BOLtD 28% 20% I ' 19% any Soc'alMc<1ia stotovgnnt: Direct war Telemam. -Iirg PPC(Pnld Trndeshows Search} Search) @ What IS INBOUND MARKETING? w. ..l WI mu. .u. :w
  15. 15. 92% MORE TRAFFIC ON WEBSITE ACCORDI% TO MIT SLOAN ROI REPORT Vlmat IS INBOUND MARKET ING7
  16. 16. INBOUND IS THE FUTURE OF MARKETING What IS INBOUND MARKETING?
  17. 17. What is INBOUND MARKETING? J. -mu Bhotsumum

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