Lookalike audiences let you reach new people who are likely to be interested in your business because they are similar to a customer list you care about.

2. Facebook Lookalike Audiences

3. Agenda
How to create it?
What is Facebook Lookalike Audiences?
A Case Study
Things to know about it
How it benefits the Advertisers?
Quiz

4. EDIT PRESENTATION NAME IN THE MASTER
What is Facebook Lookalike Audiences?

5. “Lookalike audiences let you reach new people who are likely to
be interested in your business because they are similar to a
customer list you care about.”
Facebook Definition:
Facebook analyzes your Custom Audience list and creates a new
segment that is optimized based on either Similarity or Greater
Reach.

6. Facebook optimize’s Lookalike Audience by -
Similarity Greater ReachOR

7. How to create it?
1) Power Editor ( March 19th)
2) API ( July 13th)
Requires an existing Custom Audience to build off

8. Power Editor
• In the Power Editor, select “Audiences” from the left
• Select an existing Custom Audience or create a new one
• Click Create Similar Audience
• Choose the country & opt for similarity or greater reach
• Click Create (it may take 24-48 hours for it to be ready)

9. Lookalike Audiences API
https://developers.facebook.com/docs/reference/ads-api/lookalike-audience-targeting/
• Targeting – It will work the same way as targeting a custom audience
• Types – Similarity & Greater reach
• Target any kind of media, including Page post ads and domain ads

10. A Case Study
Quest Nutrition - Boosts Health with Facebook
This was a case study done by our competitor
AdParlor

11. Goals
 Grow brand awareness among the social and health conscious community
 Acquire new fans and increase product sales
 Strengthen brand loyalty with existing customers and encourage repeat purchases
To Achieve this – Implemented Custom Audiences + Lookalike Audiences
Results

12. Things to know about Lookalike Audiences

13. How it benefits the Advertisers?

14. Quiz
Finally according to you, which criteria are used to
say that two people look like each other?

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