Presentation for potential Real Estate clients: Buyers and Sellers

1. Why Scott Petters
• I get RESULTS: Industry knowledge, great salesmanship, high integrity
• Scott’s Success factor: International President’s Circle
– Top 2% Nationwide
– #99 Northern Cal., #42 Silicon Valley/Monterey Region 2010
– #1 agent in Saratoga office- March 2010: #1 office in Santa Clara County
– Nominated for 2009 Coldwell Banker National “Rookie of the Year”
• 2nd generation in Silicon Valley Real Estate: large network of contacts
• 20+ yrs in Hi-Tech Sales & Marketing (Retail, Online Retail, Worldwide)
– Top Sales awards at Acer, Adaptec, Apple/ Top Marketing awards at Acer, Adaptec
• Product Knowledge/ Sales & Marketing savvy:
– Very knowledgeable of South Bay market, home building process, R.E. Industry
– Proven Marketing plans drive high “eye and foot traffic” + print/ web components
– Strong Sales skills and Negotiating tactics:
• Increases the potential for multiple offers and higher sale price
• Also leads to 1) RESULTS, and 2) a smoother Close of Escrow process

2. Why Coldwell Banker
• Brand and Office Strength:
– Coldwell Banker brand in Santa Clara County: #1
– Coldwell Banker Saratoga Office within Saratoga City:
• Single Family/ Townhome/ Condo: #1
• Single Family Residence: #1
• Coldwell Banker Resources:
– Global: National and International relationships
– Legal: Best in area, current in litigation, 3rd party resources
– Local support: Managing Broker, Coordinator, Admin
– Relationships: Princeton Capital (Mortgage), Cornerstone Title
– Offices: Located all over Northern California for client convenience
• Exclusive/ Pocket listings: Non-MLS listings can be communicated thru vast CB
network for strategic purposes or client convenience

3. Home Selling: Sales/Marketing Tactics
• Preparation: Ready your home for market/ ROI (spend wisely)
• Pricing: Define “days for sale” goal, review comps, set strategy
• Packaging: Selling a home is like selling thru Retail
– Presentation is everything! Curb appeal with a Good Feel
• Promotion: Get the most “eyes on it” and “feet thru it”
– More eyes/ feet equal higher chance for sale (possible multiple offers/ higher price)
– Use multiple channels for advertising and promotion:
• Multiple Listing Service
• House Website: This is specific to your home w/ photos, Virtual Tour, home info
• Print ads, web, Marketing collateral:
– Destination sites: Redfin, Trulia, Zillow, home website, MLS, CB
– Referral sites: Google, Yahoo, MLS, Scott Petters/ CB
– Quality visuals: High Resolution, creative photos and dynamic Virtual Tour
• Sales strategy: Create the demand to engage the prospective buyer
• Know the house, create emotional attachment, active selling tours (vs passive)

4. Home Buying: Strategy
• Preparation: When are you ready? (cash ready, pre-approval letter)
• Price point: What is your budget? (loan? What percent down?)
• Location: Where- what is driver? (schools, area, size, family)?
• Search: Online, Open Houses, Appts., Drive-by
– Scott: use agent contacts for Pocket Listings/ off market, MLS (Old listings)
– Online destinations: MLS, Redfin, Trulia, Zillow, CB
– Print Ads: Local newspapers, Mercury News Open Houses
• Purchase Strategy:
– Identify/ Review/ Strategize/ Negotiate/ Close
– Closing Escrow: Scott and team- WE take care of all details (reports, issues, etc.)
• After Escrow:
– I’m there to help with ANY needs: contractors, services, area questions, issues
~ ENJOY YOUR NEW HOME ~

5. Client Comments
“We knew right away that Scott was the person we were looking for in a Realtor. We loved what he brought with him
from the high-tech industry and applied to selling our home. His ideas were unique and fresh - not the same stuff you hear
every day. In this market, we wanted that competitive edge and Scott provided it for us. He works hard, knows the
industry inside and out, and knows where to go if he needs information. He's in constant contact, communicates with tact
and clarity, took care of every detail, and is a great negotiator. In the end, we received multiple offers.”
……….Lynn and Marty C.- Saratoga Sale
“I was often impressed with Scott's knowledge of the market. Scott does his research - he was always one step ahead of me
and had ready answers to my questions. Scott is a very “hands on” Realtor- he personally handled every detail and knows
how to prepare a house for sale. I was always open to his professional advice and opinions because I trusted him.”
……….Laura M.- Saratoga Sale AND Los Gatos Purchase
“Scott worked hard to ensure that every phase of the real estate transaction went smoothly. He is a knowledgeable agent
who’s sound strategy resulted in the sale of my property at above asking price. Scott is a patient and sincere agent who
understands the importance of matching a client with the right property.”
……….Mark W.- San Jose Sale AND Willow Glen Purchase
“I believe Scott’s presentation of my home, and his excellent negotiating, were the reasons that multiple offers came in- and
I was very happy with the sale price. Scott’s level of preparation for selling my house was amazing, and he and his team
handled every detail. His Marketing and Advertising expertise really showed via the quality of my house website, and thru
the ads and flyers he created. His constant communication really helped to keep me updated about market conditions and
about the interest in my home. I was very impressed with his knowledge about the market and about home building.”
……….Kristi P- Saratoga Sale

6. Recent Client Transactions
Sobey Rd, Saratoga Hayfield Ct, Saratoga
Represented Seller Bohlman Rd, Saratoga Represented Seller
$3,775,000 (Multiple Offers) Represented Seller $3,650,000 (Multiple Offers)
COE: 15 days w/ FREE Rentback $2,600,000 (Multiple Offers) COE: 15 days w/ FREE Rentback
See website: www.15250sobeyrd.com COE: 15 days w/ FREE Rentback See website: www.18907hayfieldct.com
See website: www.15001bohlmanrd.com
Kotenberg Ave, Willow Glen Applause Pl, San Jose
Represented Buyer S. Kennedy Rd, Los Gatos Represented Seller
$1,120,000 Represented Buyer $380,000 (Listed: $350,000)
$3,725,000 (Multiple Offers) Received “8” offers
See website: www.703applausepl.com