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Auction Marketing Presentation for   Beachfront Realty December,2009 by Richard Moravek and Ray Treco J P. King Auction Marketing Firm
Growing Popularity
What’s in it for my Client? -- Selling Quickly -- No Contingencies  --Market Value $
Advantages of an Auction ,[object Object],[object Object],[object Object],[object Object]
What’s in it for me? --Easy way to help the Seller get sold and earn commissions --paid FIRST at Closing --Able to still represent buyers
TIME 55-75 days( depending on ___) With client agreements by February 1, 2010, we will have a  early March auction, with closing in 30 days or less.
What drives a successful auction? ,[object Object],[object Object],[object Object]
The Key to a Engaging the Buyers  ,[object Object],[object Object],[object Object],[object Object]
Hybrid Auction condusive to the implementation of: The High Bidder’s Choice Method: The most effective bidding method to maximize price All bidders are forced to compete to win Forces  all  bidders to compete against each other in  each and every round   of bidding  It significantly stimulates competition and establishes higher prices
Real Estate Track Record
Habersham Mills Habersham County, Georgia $6.7 Million “ It was a remarkable turnout, and we’re very happy with the results.” –  Nancy Young, Russell Corporation 25.48 acre manufacturing facility including office buildings and warehouse. Additional 1200 acres of adjoining land. Registered Bidders  231 Inquiry Calls  920
Watersedge at Harbortown 94 Property Tours representing buyers from 8 states 208 call-ins from 21 states 68 Registered Bidders  from 7 states
Grande River Vineyards Grand Junction, Colorado $ 2.8 Million Registered Bidders   21 Web Inquiries     3700
Hwy 101 Opportunity Alamosa, California $1.5 Million 8 unit hotel/motel on 5± acres Property Tours  53 Inquiry Calls  152
Kentucky Lake Motor Speedway $1.6 Million Inquiry Calls  77 Website Visits  1773
Mountain Brook Orchards St Thomas, Pennsylvania $2.4 Million Registered Bidders  31 Inquiry Calls  201
Palm Aire Spa Resort  Pompano Beach, Florida $10.9 Million World renowned Resort with an executive 27 hole Golf Course
Kiawah Island Ocean Course Kiawah Island, South Carolina $27 Million Home of the 1991 Ryder Cup Appraised for $21 million …  Sold and closed by J.P. King for 129% of appraisal value!
South Loop West Houston, Texas $1.6 Million “ The professionalism with which the auction was handled and the caliber of people who were involved truly reflected the expertise of your firm.”  - Dennis Lutz, Vice  President, Source One Mortgage Co.
$855,948.50 Talladega Development Land Talladega, Alabama Registered Bidders  18
Jones  Estates Selma, Alabama $1.8 Million Registered Bidders   56 Web Inquiries  3059
$2.75 Million Plum Creek Development Rapid City, South Dakota
Pomona Freeway Opportunity Los Angeles, California $2.7 Million “ We were very happy with the outcome. I was especially pleased with the operations of J.P. King - not only in managing the auction but in promoting the property.” –  Syndey Barton South El Monte Associates  LP Registered Bidders  14 Inquiry Calls  176
Wachovia Bank Corporate Asset Division Bank branches from SouthTrust merger Over $40,000,000
Gulf County Land Opportunity Gulf County, Florida $5.5 million Registered Bidders  26 States Responding  12
El Paso Warehouse Anthony, Texas $2.5 Million States Responding  16 Registered Bidders  9
Vermont National Bank Vermont and New Hampshire $5.9 Million 80 Commercial, Investor & Residential Properties 590 Registered Bidders from 11 states, Canada and Switzerland
Sportsman Golf Resort Perdido, Florida $2.4 Million Property Information  126 Web Site Visits  2,516
Alabama, North Carolina, Georgia and Florida Russell Corporation “ It was a remarkable turnout, and we’re very  happy with the results  ”  –  Nancy Young, Russell Corporation “ The property was sensitive to the adjacent land owners that did not want to see the property developed or environmentally impacted.” “ The end result was a successful auction, and all sales closed within 30 days with no strings attached.” –  Paul Porter, Russell Corporation $6,800,000 $3,000,000
Westport Properties Montgomery, Alabama ,[object Object],[object Object],$2.8 million
Farmers & Merchants  Gulf Shores, Alabama Over 50 Commercial & Residential properties and 1000 acres Bank Liquidation Sale
Dadeville, Alabama StillWaters Development $15.6 Million Sold for $3 million over asking price Visits to Web Page  11,108 Registered Bidders  280
Florida Fleet Finance $5.7 Million Over 100 Commercial and Residential properties throughout Florida
First Union Bank Georgia Over 40 Commercial & Residential Properties $4.2 Million
Singer Island Condominium Palm Beach, FL $5 Million Registered Bidders   9  Web Inquiries  6294
South Star Fuel Center Birmingham, Alabama $1.8 Million Registered Bidders  13 Web Site Visits  893
Calumet Farm Lexington, Kentucky $19.9 Million
Ocala, Florida Silverleaf Farm $5 Million “ Your expertise in advertising & production of a magnificent brochure certainly helped to generate interest surrounding our auction,”  - David W. Hutson, seller Registered Bidders  22 Inquiries  316
AlDabbagh Ranch Murrieta, CA $7.7 Million “ J. P. King’s long track record was a major factor in my decision, which turned out to be the right one. I am very pleased to recommend J. P. King to other sellers.” ~ Sam AlDabbagh, Seller Registered Bidders  9 Property Tours  38
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Success from Market Knowledge
How the Auction Works ,[object Object],[object Object],[object Object],[object Object],“ The auction process accomplished our goals for us.  We were able to maximize on the time value of money now…We wouldn’t hesitate to use a J P King auction  again.”  - Daniel O’Donnell
The philosophy behind a successful marketing program
Exposure
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Exposure
[object Object],[object Object],[object Object],[object Object],[object Object],Exposure
Exposure Trade & Business Publications
Auction Brochures   ,[object Object],[object Object],[object Object],Exposure
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct Mail Campaign Exposure
Exposure Internet Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exposure Internet Promotion realestatejournal.com – tile ad Loopnet –featured ad washingtonpost.com viviun.com jpking.com Etc, Etc, Etc……………………….       Internet Campaign Including Following Sites
On Line Bidding Bidders may participate in the auction remotely from anywhere in the world Engages area visitors unable to attend Bidders compete live – real time Attracts distant bidders not-inclined to attend
Outbound Telemarketing Campaign ,[object Object],Exposure
Exposure Web Media Placement & Public Relations ,[object Object],[object Object]
Exposure Professional Photography & Virtual Tour ,[object Object],[object Object],[object Object]
Signs and Billboards ,[object Object],[object Object],Exposure
Educate
[object Object],[object Object],[object Object],[object Object],[object Object],Education
Auction Information ,[object Object],[object Object],[object Object],[object Object],Education
Education Property Information Package ,[object Object],[object Object],[object Object],[object Object]
Bidder & Broker On- Line Seminars ,[object Object],[object Object],[object Object],[object Object]
Education Pre-Sale Inspection ,[object Object]
Closure
[object Object],[object Object],[object Object],[object Object],[object Object],Closure
Buyer Brokers Program ,[object Object],[object Object],Closure
J. P. King Auction Company   has been named the exclusive  auctioneer for  Who’s Who in Luxury Real Estate®,  whose member brokers represent more than 100,000 premier agents throughout the United States and abroad. “ As the exclusive auctioneer for Who’s Who, J. P. King has repeatedly demonstrated the value of the auction method and their commitment to the highest level of service.”   ~Brian Losh CEO at Who’s Who in Luxury Real Estate®
[object Object],[object Object],[object Object],Terms of the Sale
AUCTION DAY

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Beachfront Realty December 2009

  • 1. Auction Marketing Presentation for Beachfront Realty December,2009 by Richard Moravek and Ray Treco J P. King Auction Marketing Firm
  • 3. What’s in it for my Client? -- Selling Quickly -- No Contingencies --Market Value $
  • 4.
  • 5. What’s in it for me? --Easy way to help the Seller get sold and earn commissions --paid FIRST at Closing --Able to still represent buyers
  • 6. TIME 55-75 days( depending on ___) With client agreements by February 1, 2010, we will have a early March auction, with closing in 30 days or less.
  • 7.
  • 8.
  • 9. Hybrid Auction condusive to the implementation of: The High Bidder’s Choice Method: The most effective bidding method to maximize price All bidders are forced to compete to win Forces all bidders to compete against each other in each and every round of bidding It significantly stimulates competition and establishes higher prices
  • 11. Habersham Mills Habersham County, Georgia $6.7 Million “ It was a remarkable turnout, and we’re very happy with the results.” – Nancy Young, Russell Corporation 25.48 acre manufacturing facility including office buildings and warehouse. Additional 1200 acres of adjoining land. Registered Bidders 231 Inquiry Calls 920
  • 12. Watersedge at Harbortown 94 Property Tours representing buyers from 8 states 208 call-ins from 21 states 68 Registered Bidders from 7 states
  • 13. Grande River Vineyards Grand Junction, Colorado $ 2.8 Million Registered Bidders 21 Web Inquiries 3700
  • 14. Hwy 101 Opportunity Alamosa, California $1.5 Million 8 unit hotel/motel on 5± acres Property Tours 53 Inquiry Calls 152
  • 15. Kentucky Lake Motor Speedway $1.6 Million Inquiry Calls 77 Website Visits 1773
  • 16. Mountain Brook Orchards St Thomas, Pennsylvania $2.4 Million Registered Bidders 31 Inquiry Calls 201
  • 17. Palm Aire Spa Resort Pompano Beach, Florida $10.9 Million World renowned Resort with an executive 27 hole Golf Course
  • 18. Kiawah Island Ocean Course Kiawah Island, South Carolina $27 Million Home of the 1991 Ryder Cup Appraised for $21 million … Sold and closed by J.P. King for 129% of appraisal value!
  • 19. South Loop West Houston, Texas $1.6 Million “ The professionalism with which the auction was handled and the caliber of people who were involved truly reflected the expertise of your firm.” - Dennis Lutz, Vice President, Source One Mortgage Co.
  • 20. $855,948.50 Talladega Development Land Talladega, Alabama Registered Bidders 18
  • 21. Jones Estates Selma, Alabama $1.8 Million Registered Bidders 56 Web Inquiries 3059
  • 22. $2.75 Million Plum Creek Development Rapid City, South Dakota
  • 23. Pomona Freeway Opportunity Los Angeles, California $2.7 Million “ We were very happy with the outcome. I was especially pleased with the operations of J.P. King - not only in managing the auction but in promoting the property.” – Syndey Barton South El Monte Associates LP Registered Bidders 14 Inquiry Calls 176
  • 24. Wachovia Bank Corporate Asset Division Bank branches from SouthTrust merger Over $40,000,000
  • 25. Gulf County Land Opportunity Gulf County, Florida $5.5 million Registered Bidders 26 States Responding 12
  • 26. El Paso Warehouse Anthony, Texas $2.5 Million States Responding 16 Registered Bidders 9
  • 27. Vermont National Bank Vermont and New Hampshire $5.9 Million 80 Commercial, Investor & Residential Properties 590 Registered Bidders from 11 states, Canada and Switzerland
  • 28. Sportsman Golf Resort Perdido, Florida $2.4 Million Property Information 126 Web Site Visits 2,516
  • 29. Alabama, North Carolina, Georgia and Florida Russell Corporation “ It was a remarkable turnout, and we’re very happy with the results ” – Nancy Young, Russell Corporation “ The property was sensitive to the adjacent land owners that did not want to see the property developed or environmentally impacted.” “ The end result was a successful auction, and all sales closed within 30 days with no strings attached.” – Paul Porter, Russell Corporation $6,800,000 $3,000,000
  • 30.
  • 31. Farmers & Merchants Gulf Shores, Alabama Over 50 Commercial & Residential properties and 1000 acres Bank Liquidation Sale
  • 32. Dadeville, Alabama StillWaters Development $15.6 Million Sold for $3 million over asking price Visits to Web Page 11,108 Registered Bidders 280
  • 33. Florida Fleet Finance $5.7 Million Over 100 Commercial and Residential properties throughout Florida
  • 34. First Union Bank Georgia Over 40 Commercial & Residential Properties $4.2 Million
  • 35. Singer Island Condominium Palm Beach, FL $5 Million Registered Bidders 9 Web Inquiries 6294
  • 36. South Star Fuel Center Birmingham, Alabama $1.8 Million Registered Bidders 13 Web Site Visits 893
  • 37. Calumet Farm Lexington, Kentucky $19.9 Million
  • 38. Ocala, Florida Silverleaf Farm $5 Million “ Your expertise in advertising & production of a magnificent brochure certainly helped to generate interest surrounding our auction,” - David W. Hutson, seller Registered Bidders 22 Inquiries 316
  • 39. AlDabbagh Ranch Murrieta, CA $7.7 Million “ J. P. King’s long track record was a major factor in my decision, which turned out to be the right one. I am very pleased to recommend J. P. King to other sellers.” ~ Sam AlDabbagh, Seller Registered Bidders 9 Property Tours 38
  • 40.
  • 41.
  • 42. The philosophy behind a successful marketing program
  • 44.
  • 45.
  • 46. Exposure Trade & Business Publications
  • 47.
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  • 49.
  • 50. Exposure Internet Promotion realestatejournal.com – tile ad Loopnet –featured ad washingtonpost.com viviun.com jpking.com Etc, Etc, Etc……………………….       Internet Campaign Including Following Sites
  • 51. On Line Bidding Bidders may participate in the auction remotely from anywhere in the world Engages area visitors unable to attend Bidders compete live – real time Attracts distant bidders not-inclined to attend
  • 52.
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  • 57.
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  • 60.
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  • 63.
  • 64.
  • 65. J. P. King Auction Company has been named the exclusive auctioneer for Who’s Who in Luxury Real Estate®, whose member brokers represent more than 100,000 premier agents throughout the United States and abroad. “ As the exclusive auctioneer for Who’s Who, J. P. King has repeatedly demonstrated the value of the auction method and their commitment to the highest level of service.” ~Brian Losh CEO at Who’s Who in Luxury Real Estate®
  • 66.

Editor's Notes

  1. The exposure stage requires all of the above, which we will discuss in detail
  2. The exposure stage requires all of the above, which we will discuss in detail
  3. The exposure stage requires all of the above, which we will discuss in detail
  4. Hard-hitting newspaper and magazine ads in areas all around the property
  5. We will market your property on our award winning website
  6. We will market your property on our award winning website
  7. J.P. King has the most effective PR program in the auction industry. Our program turns your sale into a genuine news event, frequently resulting in positive local, regional and even national coverage. Indeed, our sales are often featured in such media as the Wall Street Journal, Forbes.com, and Bloomberg. Public Relations often enables us to gain coverage in locations of a newspaper not available to advertising at any price, such as section fronts, “above the fold” placements and even Page 1.
  8. J.P. King has the most effective PR program in the auction industry. Our program turns your sale into a genuine news event, frequently resulting in positive local, regional and even national coverage. Indeed, our sales are often featured in such media as the Wall Street Journal, Forbes.com, and Bloomberg. Public Relations often enables us to gain coverage in locations of a newspaper not available to advertising at any price, such as section fronts, “above the fold” placements and even Page 1.
  9. The education process is important. A well-informed bidder is a stronger bidder. We will talk about how we educate our buyers.
  10. J.P. King prepares a PIP that includes all the information a buyer needs, including a title commitment, the purchase contract, property information and more.
  11. We will show the property during the two weeks prior to the auction.
  12. The closure process is described and includes the elements above.
  13. The successful buyer will pay a 10% earnest money deposit after the auction and sign the Purchase Agreement.