Gucci slide

WELCOME TO OUR
PRESENTATION
SUBMITTED TO:
MR. MOHAMMOD MAHBUBUL ALAM
ASSISTANT PROFESSOR
DEPARTMENT OF TEXTILE ENGINEERING, AUST.
1
SUBMITTED BY:
 SADMAN SAKIB ID NO: 13-01-06-012
 GOLAM RABBI SHAWON ID NO: 13-02-06-076
 MAZEDUL ISLAM SOYEB ID NO: 13-02-06-088
 KHAIRUL KABIR RIPON ID NO: 13-02-06-091

4History:
 Guccio Gucci Established A Shop In 1921 That Sold Fine Leather
Goods With Classic Styling.
 Gucci's Store Featured Such Finely Crafted Leather Accessories As
Handbags, Shoes, And His Iconic Ornamented Loafer As Well As
Silks And Knitwear In A Signature Pattern.

1921
• Foundation of
Gucci as a
small leather
shop in
Florence by
the Italian
Craftsman
Guccio Gucci.
1955
• GUCCI name
is registered
as a
trademark.
1982
• Gucci
shares
become
listed on
the stock
market.
1991
Gucci
headquarters
move from
Florence to
Milan.
3 years later
moves back
to Florence.
1993
Maurizio
Gucci,
grandson of
Guccio Gucci
sells 50%
share, ending
the Gucci
family
ownership of
the Gucci
company.
2004
Kering
formerly
known as PPR
increases it's
share to
99.4% of
Gucci.
6

GUCCI
 ALDO GUCCI DESIGNED THE GUCCI LOGO. IT IS THE
EMBLEM OF LUXURY, GRANDEUR, FINESSE AND
QUALITY.
 THE MEMORABLE “DOUBLE-G” LOGO OF GUCCI
COMPRISES OF THE TWO INTERLOCKING,
PERFECTLY-EXECUTED “G”, INSPIRED BY FOUNDER
NAME GUCCIO GUCCI.
 THE BLACK COLOR IN THE GUCCI LOGO REPRESENTS
THE DOMINANCE, EXCELLENCE AND ELEGANCE OF
THE BRAND.
LOGO SIGNIFICANCE: 7

KEY PEOPLE OF GUCCI:
MARCO BIZZARRI:
CHIEF EXECUTIVE OFFICER
8

EMPLOYEE OF GUCCI:
TOM FORD:
CREATIVE DIRECTOR
FRIDA GIANNINI:
FASHION DESIGNER OF GUCCI
9

MISSION STATEMENT & GOALS
“The Price Is Forgotten Long After The Quality Remains"
10

STP: 11
SEGMENT
• Premium Apparel And Clothing
TARGET GROUP
• Middle Aged, High Income, High Status
Individuals
POSITIONING
• Gucci Is Projected As A Sophisticated Brand And
Innovative

DISTRIBUTION NETWORK:
GUCCI RELIES ON EXCLUSIVE DISTRIBUTION NETWORK SO THAT THEY CAN
CONTROL OVER THE SERVICE LEVEL. IN EXCLUSIVE DISTRIBUTION, SELLERS
ONLY CARRY PRODUCER PRODUCTS. COMPANY TRIES TO MARKET THEIR
PRODUCT THROUGH ONLINE AND DIRECTLY OPERATED STORES WHICH
ACCOUNTS FOR 70% REVENUE OF COMPANY.
12
Producer
GUCCI
Directly
Operated Store
Consumer
Company Distribution Channel

Products
 GUCCI INITIALLY WAS INTO THE LEATHER
FASHION ACCESSORIES BUT LATER DRIFTED TO
HIGH CLASS DRESSES FOR WOMEN, MEN’S
APPAREL, ACCESSORIES INCLUDING
HANDBAGS AND WALLETS FOR MEN AND
WOMEN AND ALSO SHOES AND THEN LATER
ON WATCHES.
 IT ALSO INCLUDES BABYWEAR IN ITS PRODUCT
WHICH IS COMFORTABLE AND FASHIONABLE.
 GUCCI’S SIGNATURE EYEWEAR IS VERY CATCHY
AND ITS PERFUMES HEAVENLY.
13Products

14Products
 It also has a wide range of home products that
includes bedding, furniture and wallpaper.
 All in all it has everything one needs under
one brand. Gucci serves all its exclusive
products with the help of well-trained
professional salespersons and that to in a very
attractive packaging.

Gucci Car 22
•In 1972 Gucci got associated with American motors association &
now It has launched its own car featuring Jenifer Lopez as its spokes
person.
•Fiat and the Florence-based label present the "500 by Gucci", an
important partnership between two brands that have always
expressed Italian genius and creativity across the world.

25
Gucci and similar businesses made significant efforts to
establish their brand equity because of its vital business
line.
Here, the idea is distinctiveness and uniqueness as these
firms work in a niche market. Additionally, Gucci drives
higher prices and the amount of outlets.
Brand Equity:

26
Brand Equity:
• Gucci is relied on their unique, tradition, and
high-quality design.High Quality
• Gucci is a renowned brand across the
world for its unique blend of fashion
authority and luxury heritage and
impeccable craftsmanship of Italy.
UNIQUENESS

Marketing Strategy:
 THEIR BASIC MARKETING STRATEGY IS THE PLACEMENT OF THEIR
STORES, WHICH ARE IN THE MOST EXPENSIVE AREAS OF
LONDON, PARIS, NEW YORK, ROME AND TOKYO.
 THEIR OUTLETS ARE VISUALLY VERY APPEALING WITH HIGH CLASS
AND MOST EXPENSIVE INTERIOR AND EXTERIOR.
28

 THEY OFFER DISCOUNT AND SALES FOR THE PROMOTION OF THEIR
BRAND AND PRODUCTS.
 THEY INITIATE AWARENESS ABOUT THEIR PRODUCTS.
 THEY INVEST HEAVILY IN ADVERTISEMENTS OF THEIR PRODUCTS TO
ATTRACT MORE CUSTOMERS.
29Marketing Strategy:

PRIZES:
 A ROUGH ESTIMATE FOR A “CHEAP” HANDBAG FROM GUCCI WOULD
START AT AROUND $595.
 A ROUGH ESTIMATE FOR A VERY HIGH QUALITY HANDBAG WAS START
AT AROUND $15,500.
32PRIZES:

33
Evening wear shoes would start at around $930.
Sneakers would start around $375.
PRIZES:

34
Women’s wear clothing would start at around, for shorts and shirts:
$790.
Men’s wear clothing would start at around, for shorts: $595 and shirts:
$625.
PRIZES:

35
Gucci watches price would start at around $800.
Children’s Gucci signature belt price start at around $200.
Baby sleep suit price would start from $465.
PRIZES:

Online Marketing:
Online marketing strategy.
Website.
Address:
http://www.gucci.com

GUCCI STORES:
Gucci Has 520 Stores Around The World All
Of Which Are Directly Controlled By Gucci.
Each Gucci Store Signifies Its Elegancy, Style
And Fashion.

NO OF DIRECTLY OPERATED GUCCI STORE WORLD WIDE:

GUCCI MUSEUM:
In 28 September, 2011 Gucci opened a 1,715
square metre museum charting its history in
Florence.
This museum is named as GUCCI MEUSO.

43SWOT ANALYSIS:
STRENGTH:
1) Brand equity
2) Highest quality products
3) Strong presence in international market
4) Product line and depth
5) Keeps Diversifying
6) Various CSR activities
7) Strong tie ups

44SWOT ANALYSIS:
Weaknesses:
1) Continuous updating is required
2) Sexuality in Advertising
3) Trademark infringements and counterfeiting

45
SWOT ANALYSIS:
Opportunities:
1) Youth is more brand conscious than ever
2) Emerging markets
3) Fashion never ends

46SWOT ANALYSIS:
THREATS:
A MAJOR THREAT OF GUCCI IS THAT TODAY, LIKE ANY OTHER
SECTOR, IT IS NOT THE ONLY LION IN THE JUNGLE. THERE ARE
OTHERS WHICH HAVE REPEATEDLY BEEN A THORN IN GUCCI’S
SIDE.

Competitors:
1.Chanel
2.Christian Dior
3.Burberry
4.Ralph Lauren
5.Prada
6.Zara
7.Louis Vuitton
8.Hugo Boss
9.Hermes International
10.Versace
11.Valentino S.P.A

Achievement & Recognition:
House of Gucci is an Italian iconic fashion and leather
good items. It is one of the most famous and prestigious
brands known globally. The organization has also won
many awards. Some of the prestigious awards won by
the organization are:

49
Vogue Best New Designer (1995)
Designer of the Year (1996)
CFDA International Designer of the Year (1996)
Elle Style Awards' Style Icon Award (2000)
British GQ International Man of the Year Award (2000)
Time's Best Fashion Designer (2001)
GQ Designer of the Year (2001)

50
First Annual Fashion Design Achievement Award at the Cooper
Hewitt Design Museum's National Design Awards (2003)
The brand also occupied 46th position in the Business Week
magazine which featured Top 100 Brands chart (2007).
International Designer Award at British Fashion Awards (2015).
International Business Leader & International Accessories Designer
by British Fashion Council (2016)
CFDA International Award (2016)

GENIUS JEANS
GUINNESS BOOK OF WORLD RECORD CITES
THE GUCCI “GENIUS JEANS” AS THE
MOST EXPENSIVE JEANS OF THE WORLD. A
PAIR OF NORMAL GUCCI JEANS THAT HAS
BEEN RIPPED & COVERED WITH AFRICAN
BEADS. WHEN IT WAS PRESENTED IN MILAN
BACK IN OCTOBER 1998, IT GOT AN
ASTONISHING PRICE OF $3,134.
WORLD RECORD:

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