An educational campaign is a well-organized plan conducted over a short period of time, such as one to two weeks, to promote the widespread adoption of a new practice. It focuses attention on a specialized problem in order to secure interest and action from local communities towards solving it. Campaigns aim to reach a large number of people quickly and at a lower cost by keeping a new idea in front of them constantly so they are more likely to adopt it. However, they require full cooperation from all participants and work best for simple topics, as complicated technical issues cannot be adequately covered.

1. WEST BENGAL UNIVERSITY OF
ANIMAL AND FISHERY SCIENCES
FACULTY OF FISHERY SCIENCES
AN ASSIGNMENT ON: CAMPAIGN
FEX - 222
(FISHERIES EXTENSION EDUCATION)
SUBMITTED TO, SUBMITTED BY,
Dr. Biswarup Saha Rajesh Mandal
Dept. of FEX F/2015/24
B.F.Sc 2nd
yr 2nd

2. CAMPAIGN
Campaign is an intensive teaching activity that has been undertaken for
short duration, may be for one or two weeks covering a large number of groups;
attention is focused on specialized problem for securing maximum interest and action
on the part of local people for solving it. The purposes may be securing favourable
attitude for adoption of innovations and to solve problems of the community as a
whole with people's is participation.
 An educational campaign is a well organized plan for bringing about
widespread adoption of a particular practice.
 It is a continued teaching effort concentrated into a set period of time.
 The central idea is that a better practice is kept before the people constantly
during that time.
 People are shown repeatedly that this is the solution to the problem. The more
often people exposed to a new idea, the more likely they adoptit.
 In a campaign, people have their attention focused on a new practice through
many methods. Through this method, the maximum number of farmers can be
reached in the shortest possible time.
 It builds up community confidence and involves the people emotionally in a
programme. For effective use of this method, a campaign has to be planned
well, meticulously conducted with the participation of the local community
and a good deal of follow-up measures have to be taken out to make it a
success.
 eg: Road safety compaign, campaign for adoption of suitable variation during
a particular seasons.

3. ADVANTAGES
1. It is possible to reach a large number of people.
2. Quick results at a lower costare obtained.
3. Provides for community participation for common cause.
4. Useful for certain practices which may take only if the entire community agrees
to adopt.
LIMITATION
1. Co operation of all the participants is essential for its success which is not early
to obtain.
2. Only simple, appropriate topics can be covered.
3. Complicated technicalities cannot be adopted.
4. It requires adequate preparation, association of technical agencies, publicity
technique, etc