Speaker Quotes from BRITE 2011

1. BRITE 2011
Favorite Quotes and Ideas
Compiled By
D.A. Gutierrez @dagutierrez
+
Salim Mhunzi @iamsalim

2. "We must free ourselves from seeing
things as they are so that we can see
things for what they may become"
Luke G. Williams

3. "When looking for ways to
improve your product or offering
ask the customers who hate you"
Francois Gossieaux

4. "When given too many options,
customers are less likely to make a
purchase compared to when they are
given less options."
- Sheena Iyengar, Author, “The Art of Choosing”

5. "At the corporate level we are
utilizing social media principles
for creation"
Atonio Lucio CMO, VISA

6. Cuddle Marketing

7. 86% of consumers say businesses
need to place an interest on social
benefits over product performance.
- Carole Cone, Edelman

8. - Sharing is the new giving
- Participation is the new consumption
Shift from episodic, campaign driven marketing
to “always on” media plan.
- Antonio Lucio, VISA

9. FRONT LOAD YOUR MESSAGES!
Most people drop off after 90
seconds of watching a video.
- Steve Rubel

10. Customize!
Customize!
Customize!
- Neve Savage, Netflix

11. - MP3 has poorer sound quality than CD
- Camera phones have poorer picture quality than film
- Streamed videos have poorer picture quality than
DVD
Web generation’s frame of reference is
different.
- Luke G. Williams, frogdesign

12. If you are going to rely on
being “new and improved”
get ready to compete with
14million other hits on
Google.
- Russell Weiner, CMO, Domino’s Pizza

13. If your story is good
enough, you don’t need a
better price or new
products.
- Russell Weiner, CMO, Domino’s Pizza

14. You can’t socialize with a
million people at once. Think of
how you would act at a cocktail
party. That’s social media.
- Jason Clement & Josh Milrod, Weiden
+Kennedy

15. Find ways to scale 1:1 interaction:
Talk to vocal communities in their
own language.
- Jason Clement& Josh Milrod, Weiden
+Kennedy

16. Purpose fuels growth.
- Carole Cone, Edelman

17. Create a good
choosing experience:
- Cut ( )
the number of options
- Categorize ( into meaningful groups)
- Condition ( consumers by gradually introducing complex choices. )
In short: reduce the customer’s
cognitive load
- Sheena Iyengar, Author, “The Art of Choosing”