Earn $20103 a week working from home! Only joking, these are my slides from today.

1. Tom Goodwin
8 Myths of Modern Marketing
How we can stop being stupid

2. Understand Change In The
World That Matters

3. You get copies of this

4. 2006 ish

6. The Internet Created Self Doubt

8. Things are changing faster than
ever before.
Myth #1

14. Disrupt or Die !!!!!
What’s your blockchain strategy??
X is Dead !!!!

17. USA - Average Hours per Day Spent Doing Various Things

19. So relax a bit and focus on what
matters.
Myth #1

20. Things are more complex than
ever before.
Myth #2

25. It’s not fragmentation, it’s just a
internet connected screen

26. So relax a bit and focus on what
matters and what’s not changing
Myth #2

27. Things are more VUCA than
ever
Myth #3

28. Global- Average Daily Media Consumption
Crazy times?

29. Covid in particular, has taken
everyone by surprise.

30. TV on the cyberweb?

31. Who could have seen this coming?

34. So relax a bit and think about
what you can reasonably predict
happening (or not happening)
Myth #3

35. People want conversations with
brands.
Myth #4

37. List the brands you bloody
LOVE!

39. List the brands you regularly
buy

40. Empathy is vital.
It’s not cynicism, it’s a vital
design parameter

41. Know your place.
Myth #4

42. Brands are dying
Myth #5

46. 46
Brands are worth more than ever

47. Scott Galloway.
47
“Businesses have mistaken choice as a good thing.
Consumers want less choice, but more
confidence in them”

48. We don’t LOVE brands but
brands are more vital than ever
Myth #5

49. Shorter attention spans
Myth #6

53. Context and Quality not
duration.
Myth #6

54. People are hard to reach
Myth #7

55. The mystery of the world’s
uncontacted tribes

59. People are not hard to reach
They are hard to engage
Myth #7

60. Data Driven Marketing is the
future
Myth #8

61. How many brands do you own?

62. How many brands do you own?
How many Ads have you clicked
on?

63. How many brands do you own?
How many Ads have you clicked
on?
Clicks are utterly useless.

64. People want personalization
People don’t like irrelevance

65. Wastage is bad
Wastage is awareness, jealousy,
cultural capital, confidence & the
future.

66. You can’t build brands with
performance ads.
Not if you do it like we have
done

67. Focus on what matters.
Do simple things well.
Best time ever to work in
Marketing

68. tom@allwehaveisnow.co