An intriguing marketing campaign for drishyam

1. An intriguing marketing
campaign for Drishyam

2. Contd..
• Shrouded in suspense and drama, Drishyam, with its realistic feel and
engaging storyline, is one of the most awaited releases of 2015. Grossing a
huge number of hits on the very day that the trailer was launched on
social media,the film has been backed by an intriguing marketing
campaign. This has further heightened the anticipation for its release. To
tease the audience and up the mystery quotient, special video capsules of
opposing character testimonials were created for the digital viewer asking
the question is Vijay Salgaonkar framed or guilty?
While this activity sparked interesting conversations across platforms,
`real news' front page covers were created across key metros through
strategic media alliances with newspapers that were distributed at
theaters. Extending the sentiment of a common man going to any length
to protect his family in an engag ing on-ground campaign in multiplexes,
the au diences were given a chance to pose in a man ner similar to the
movie's poster. The activity was called `What's your Drishyam?' This film,
directed by National Award winner Nishikant Kamat, has impactful
performances from two other National Award winners, Ajay De vgn and
Tabu, with the latter playing a cop.

3. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015