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Sophia casimir slideshare
1. Virtual to Reality Dating Sophia Casimir
FA102A, Research and Brand Development
2. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love
3. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
-The search for companionship is an important need to
fulfill after basic needs
http://www.kurzweilai.net/can-technology-help-us-find-love
4. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
- It is easier to approach someone if you know they
want you to approach them
http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?
currentPage=2
5. Virtual to Reality Dating Sophia Casimir
Assignment One, Research
- Real “chemistry” can only be determined in
real life
http://www.socialmediatoday.com/content/social-future-online-dating
6. Virtual to Reality Dating Sophia Casimir
Assignment One, Description of Future Product or Service
Online companionship translated to reality
7. Virtual to Reality Dating Sophia Casimir
Assignment Two, Naming Process
Flirty, Fun, Approachable, Entertain
Flirtable
FunEntrtain
Fun Approach
Flirtain
FlirtApproach
FlirtApp
FlirtFun
Flirt Function
Flirt Function
Suggests that it is a service used to engage with other
people but in a laid back, entertaining way.
8. Virtual to Reality Dating Sophia Casimir
Character/Persona Tone
Laid Back
Flirty
Genuine
Determined
Language Purpose
Jargon-filled (slang)
Fun
Approachable
Understanding
Engage
Entertain
Inspire
Effective
Flirt
Function
Assignment Two, Brand Character Diagram
9. Virtual to Reality Dating Sophia Casimir
Assignment Three, Logotype Research, Word from Diagram”
Approachable
10. Virtual to Reality Dating Sophia Casimir
Assignment Three, Logotype research
Tinder.com TacoBell.com OkCupid.com
11. Virtual to Reality Dating Sophia Casimir
Assignment Three, Finished Logotype