NEW

1. Assignment One, Research Latifah Turney
FA102a, Research and Brand
Development

2. Assignment One, Research Latifah Turney
“Can Technology Help Us Find Love”
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

3. Assignment One, Research Latifah Turney
Online Dating To Replace Offline Dating
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

4. Assignment One, Research Latifah Turney
“More and more people are finding love online
which is persuading single people to explore their
online options”
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

5. Assignment One, Research Latifah Turney
“Marriages formed from online connections have a
significantly lower divorce rate than marriages
formed from offline connections.”
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

6. Assignment One, Description of Future Product or Service Latifah Turney
“Virtual Meet up via Smartphone”

7. Assignment Two, Name Process Latifah Turney
• Selected Words: Compassionate, personal, love,
create, online, marriage, finder.
• Name Possibilities: Personal Marriage Finder,
Love Creator, Love Finder, Marriage Finder.
• Selected Name: Love Finder
• Justification: Love finder sounds most fitting for
an app that is a virtual meet up via your smart
phone.

8. Assignment Two, Brand Character Development Latifah Turney
Character/Persona
Encouraging
Compassionate
Jovial
Witty
Tone
Caring
Intimate
Passionate
Personal
Language
Organic
Love
Informal
Objective
Purpose
Connect
Inspire
Create
Help
Love Finder

9. Assignment Three, Logotype Research, Word from Diagram
• The word used as starting point:
– Inspire
Latifah Turney
• “LoveFinder” should inspire people to find
love or believe that they can find love.
• Customers will be inspired to believe that
they can find love and use the app to do so.

10. Assignment Three, Logotype Research Latifah Turney
• Google
– http://www.theislands360.com/wp-content/
uploads/2014/05/google.png
• Twitter
– http://www.simpliolabs.com/wp-content/
uploads/2014/03/twitter-logo.png
• Facebook
– http://facebook-logo.mapsofmap.com

11. Assignment Three, Finished Logo Latifah Turney

12. Assignment Four, Social Media Branding, Research Latifah Turney
• https://apps.facebook.com/match-machine/?
fb_source=search&ref=br_tf
• https://www.facebook.com/eharmony
• https://www.facebook.com/BlackPeopleMeet

13. Assignment Four, Social Media Branding, Creating Community Latifah Turney
• Promoted Through My Own Facebook
• Email
• Used Related Hashtags in posts
• Word of Mouth

14. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney

15. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney

16. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
https://www.facebook.com/pages/Love-
Finder/1495440694070652

17. Assignment Five, Webpage Layout Research for Wireframes Latifah Turney
Facebook:https://www.facebook.com

18. Assignment Five, Webpage Layout Research for Wireframes Latifah Turney
Twitter: https://twitter.com

19. Assignment Five, Wireframes Latifah Turney
Newsfeed
Logo Type
About
Photo with Tagline
Navigation
Facebook
Twitter
Instagram

20. Assignment Five, Tagline Research Latifah Turney
• “From one gift come many” Apple
https://www.apple.com
• “Claims your territory” BMW
http://www.bmw.com/com/en/
• “Enjoy Better” TimeWarner Cable
http://www.timewarnercable.com/en/residential.h
tml
• “Migrate to Modern, Migrate to more” Dell
http://www.dell.com
• “You don’t have to wait online” Target
http://www.target.com

21. Assignment Five, Homepage Visual Design in a Browser Latifah Turney
https://projects.invisionapp.com/d/main#/console/22304
82/49664685/preview