presentation on loreal

3. Group’s members
 Divya Agrawal
 Pratixa Bhattarai
 Narbada Shah
 Parul Agrawal
 Manita Agrawal

4.  The L'Oreal is the world’s largest French cosmetics and beauty
company which has registered office in Paris.
 Founded: 1909 A.D
 Founder: Eugene Schuller
 Headquarter: Clichy, France
 It has developed activities in the field of cosmetics, skin care, sun
protection, make-up, perfumes and hair care.

5. • In 1909, Eugene Schueller developed a hair dye formula.
• On 31st July 1919, Schueller registered his company.
• In 1950, the teams were 100 strong, the number reached 1000
by 1984 and is nearly 2000 today.
• L’Oreal has six worldwide research and development centers.
• On 17 March 2006, L’Oreal purchased cosmetics company “ Body
shop euro 562.
• In November 2012, L’Oreal inaugurated the largest factory in the
Jababeka Industrial Park, Indonesia with total investment of USD
$ 100 million.
• In 2014, L’Oreal purchased major Chinese beauty brand($840),
NYX Cosmetics and Brazilian hair care company
HISTORY

6. L’Oreal Products
Baby and Child-Specific Products
Bath and Shower Colours Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care Men's Grooming
Oral Care
Skin Care
Sun Care
Set/Kits
L'Oréal’s key portfolios are skin care, hair
care and colour cosmetics.

8.  Revenue: $22.98 billion
 Operating income: $ 3.875 million
 Profit: $2.96 billion
 Total assets: $28.219 billion
 Total equity: 20.005 billion.

9. CORPORATE SOCIAL
RESPONSIBILITY
 Produces more product with less
environmental Intension to reduce green
house gas emission, water consumption.
 Research alternatives to animal testing for
product safety using methods.
 Established to improve the position of
women.

10. Understanding of consumers.
Wide range of products.
Effective positioning regarding
competition.
Aggressive marekting advertising
High media spends.

11. In 2014 L’Oreal was recognized the 61st among
1200 of India's most trusted brands.
In 2008 L’Oreal was named the Europe's most
top business.
UNESCO awards was held by L’Oreal to
encourage women empowerment.
L'Oreal received the “ethical Corporation Award
2011” .
L’Oreal is the number 2 most attractive employer
in Europe according to Universal survey.

12. SPECIAL THANK YOU
QM TEACHER
MR. NIRAJ OLI
AND
FRIENDS.