Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Published in: Business
  • Be the first to comment


  1. 1. COSMETICS & Personal Care companies<br />Presented By<br />Pratima<br />Shanky<br />Palak<br />Rashpal<br />
  2. 2. Estee Lauder<br />Mary Kay<br />L'Oreal<br />Estee Lauder<br />L'Oreal<br />Mary Kay<br />Artistry<br />L'Oreal<br />Mary Kay<br />Estee Lauder<br />Artistry<br />Artistry<br />L'Oreal<br />Estéelauder<br />Mary Kay<br />L'Oreal<br />Artistry<br />Mary Kay<br />Estee Lauder<br />L'Oreal<br />Artistry<br />Mary Kay<br />L'Oreal<br />Artistry<br />Artistry<br />L'Oreal<br />L'Oreal<br />Mary Kay<br />Mary Kay<br />Estee Lauder<br />Mary Kay<br />Estee Lauder<br />Artistry<br />L'Oreal<br />Artistry<br />Mary Kay<br />L'Oreal<br />Mary Kay<br />Estee Lauder<br />
  3. 3. Estéelauder<br />
  4. 4. INTRODUCTION_ KNOW IT BETTER<br />Beginning-1920 <br />Company Launched 1946<br />US $ 7.32 billion company with enterprise value US $ 11.78<br />Present in more than 140 countries and territories.<br />28,500 employees<br />“I didn't get there just by wishing or hoping for it but by working for it”<br />-Estee Lauder<br />
  5. 5. About the founder<br />Estée Lauder (July 1, 1906 – April 24, 2004) was a Jewish Immigrant,<br />Lauder was the only woman on TIME magazine's 1998 list of the 20 most influential business geniuses of the 20th century.<br />She was the recipient of the Presidential Medal of Freedom.<br />She was inducted into the Junior Achievement U.S. Business Hall of Fame in 1988.<br />"I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."<br />Estee Lauder<br />
  6. 6. THOUGHTS TO BRAND ESTEE LAUDER<br />Premium Departmental Stores<br />Middle to high society woman<br />Direct Marketing<br />Woman Should learn to do make up themselves<br />High traffic areas-impulse buying.<br />Beautiful Surrounding of selling points.<br />Association with prestigious retailers<br />“I want to show as many woman as I can reach not only how to be beautiful but how to stay beautiful”<br />Estee Lauder<br />
  7. 7. Strong Leadership<br />Give away instead of mass advertising<br />Elegant style Innovative packaging and presentation<br />Gift with purchase<br />Merchandise on credit<br />Turning each sales point in a 'Tiny Shining Spa'<br />Mails to the store customers<br />New Year Campaigns-'Start the year with new face'<br />Word of Mouth<br />WHAT WORKED FOR ESTEE LAUDER<br />
  8. 8. Breaking Into Prestigious Stores<br />STEPPING STONE<br />Story Time-Saks Fifth Avenue<br />
  9. 9. WHAT WORKS NOW<br /><ul><li>Interactive microsite with makeup specialist
  10. 10. Provides make and skin care tips-through videos and Q & A sessions
  11. 11. Add Campaign with Google-400% ROI
  12. 12. Sampling – Evergreen Tool
  13. 13. Pink Ribbon Campaign</li></ul>Pink ribbon product line<br />Over 70 countries participated recent campaign<br />Throughout year campaign<br />
  14. 14. High end Prestige and Makeup Artist Brands<br />Prestige Skin Care<br />Fragrance Licensing and Creatives<br />BRANDS<br />Salon and Pharmacy Channel<br />
  15. 15. Competitors<br />Artistry<br />Chanel<br />Lancome<br />
  16. 16. Artistry<br />
  17. 17. GETTING FAMILIAR<br /><ul><li>Founded in 1968 by Edith Rehnborg, the wife of Nutrilite owner Carl Rehnborg.
  18. 18. Initially sold only in the United States and Canada.
  19. 19. Present in 15 countries by 1987
  20. 20. Among the top 5 selling prestige brands in the world
  21. 21. Revenue over $ 1 billion per year
  22. 22. A part of Amway global
  23. 23. Emerged as an even more technologically advanced with the launch of </li></ul> ARTISTRY TIME DEFIANCE‘ and Pure White product lines.<br /><ul><li>Has over 250 patents and 500 scientists, engineers and technicians.
  24. 24. Over 3257 individual product lines.</li></li></ul><li>USP- Artistry<br /><ul><li>R & D team uses state-of-the-art equipment – including </li></ul> instruments to analyze the skin’s surface and beneath, similar to the <br /> technology used by NASA to map the surface of the moon.<br /><ul><li> Meet the unique characteristics and skin care needs of </li></ul> different ethnicities.<br /><ul><li>Customizable eye and cheek color
  25. 25. Only direct-selling brand in the prestige cosmetics category
  26. 26. Sold exclusively by Amway and Quixtar
  27. 27. Revision of Artistry-PLC Concept- Revised close to 400 products
  28. 28. Celebrity Endorsement-Sandra Bullock</li></li></ul><li>What sets artistry apart……A claim<br />Commitment to the cosmetics business<br /> Quality<br />Product Integrity<br />
  29. 29. PRODUCTLINE <br /><ul><li>Time Defiance
  30. 30. Essentials
  31. 31. Pure White
  32. 32. Colors
  33. 33. Creme Luxury</li></li></ul><li>POSITIONING<br />Technologically advanced product innovation<br />Euromonitor<br />User Reviews<br />
  34. 34. B<br />R<br />A<br />N<br />D<br />S<br />Artistry™<br />eSpring™<br />EddieFunkhouser™<br />Magna Bloc™<br />NAO Cosmetics™<br />Nutrilite™<br />Trim Advantage™<br />XS™ Energy<br />
  35. 35. competitors<br />Lancôme (L’Oreal)<br />Estee Lauder<br />Chanel<br />Clinique<br />Avon<br />
  36. 36. Mary Kay<br />
  37. 37. Type : Privately held company <br />Industry : Personal care products <br />Founded : Dallas, Texas (1963) <br />Headquarters : Addison, Texas <br />Key people : Mary Kay Ash,<br />Founder : Richard R. Rogers, Executive ChairmanDavid Holl, CEO<br />Products : Skin care, cosmetics, sun protection, perfume <br />Revenue : $2.4 Billion in 2007<br />Employees : Independent sales force of 1.8 million worldwide (2008) <br />HISTORY<br />
  38. 38. PRODUCTS<br />SKIN CARE<br />MAKEUP<br />BODY & SUN<br />FRAGRANCE<br />MEN<br />
  39. 39. Products or services for sale by member companies of the Association shall be :<br />Accurate and truthful as to<br />Price, <br />Grade,<br />Quality,<br />Make, <br />Value,<br />Performance, <br />Quantity, <br />Currency of model and availability.<br />
  40. 40. PRODUCT PROMISES<br />Products You Can Trust. A Company You Can Believe In.<br />Product safety is our highest priority.<br />Dermatologists and other medical experts play a vital role in product development.<br />We listen to what women want.<br />Innovation can happen anytime, anywhere.<br />Meeting consumer needs worldwide.<br />Mary Kay does not support animal testing.<br />We stand behind our products with a 100 percent satisfaction guarantee<br />
  41. 41. COOPERATE VALUES<br />In 1995, Mary Kay became the first cosmetics manufacturer to be awarded the Star Work Site Designation.<br />Mary Kay is a Food and Drug Administration (FDA) registered drug manufacturing operation. <br />These products carry the prestigious Seal of Recommendation from the Skin Cancer Foundation<br />
  42. 42. competitors<br />Avon<br />Artistry<br />L’Oreal<br />
  43. 43. L'Oreal<br />
  44. 44. Established 1909<br />1st Cosmetics group worldwide<br />23 international brands<br />L’oréal<br />17.5 billion Euros of sales in 2009<br />64,600 employees<br />130 countries<br />
  45. 45. Advertising and marketing<br />Twelfth-largest media budget in the world.<br />Global ad spending $1.25 billion in 1998 nearly 47% of sales- At par with coca-cola<br />Celebrities as brand ambassadors- SonamKapoor, AishwaryaRai in India <br />
  46. 46. The L'Oreal spirit-Social responsibility<br />Ethics at the heart of loreal commitments<br />Ethics Day-Making Internal Bonding stronger<br />Online employee chat with CEO<br />10000 connections and 900 questions<br />Ethic correspondents<br />“L’oréal for ethics” campaign<br />Excellence bursary<br />Loreal and UNESCO started recognition program for “Woman in Science”<br />Encouraged woman scientists awarded 900 woman scientists till date<br />Unique “Beauty from Heart” programme<br />AIDS Prevention Education<br />100 citizen projects for the centenary<br />
  47. 47. BRANDS- International Brands with annual sales more than 50 mn euros<br />
  48. 48. COMPETITORS<br />Estee Lauder<br />Revlon<br />Shiseido<br />
  49. 49. Distribution<br />Hair and Beauty saloons<br />Mass Markets<br />Department Stores, Perfumeries<br />Pharmacies, Dermatologists<br />
  50. 50. Thank you for bearing with us<br />