Sofia Azam identified four main types of social media users: Learners who aim to learn about brands, Proactives who actively promote or criticize brands, Watchers who passively consume information, and Connectors who use social media to connect with others. Facebook attracts most Learners, Pinterest most Watchers, Instagram most Proactives, and Tumblr most Connectors. The document advises creating a social media strategy that appeals to the silent majority of Watchers as well as Proactives to maximize effectiveness and potential for growth.

2.  Sofia Azam discovered four clear gatherings of on-
line networking client: "Learners" have the
conspicuous purpose of sorting out around a brand;
Proactive build inquiries, specific disappointment or
embrace a brand; Watchers take when data; Connectors
associate to be a bit of a reason.
 we tend to found that Facebook pulls within the most
noteworthy extent of 'Learners,' Pinterest the fore most
astounding degree of 'Watchers,' Instagram gets the
foremost Proactive and Tumblr attracts the
foremost 'Connectors.' Note the half each stage plays
and utilize it within the right method.

4.  Remember your quiet larger half
Try to not assemble a web networking technique that
talks simply to the Proactive. Not with standing writing the
loudest, the Proactive created up one and solely in four of T&L
communications on on-line networking.
The quiet larger half related to observance, viewing
and nearly uniting with the complete. The silent dominant half is
sort of as at risk of modification over to utilizing associate
degree item disconnected from Infobahn.

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