Grow Nebraska Social Media

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Workshop presented at Nelson on December 7, 2009. UNL Extension and Grow Nebraska presenters.

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  • Dennis Introduction to what we will be presenting.   This presentation is available for you to download at http://slideshare.net  which is another example of the use of social media.  Search for 'GROW Nebraska Social Media   http://www.slideshare.net/dkahl00/grow-nebraska-social-media-ppt2 From slideshare.net I am able to add this presentation to facebook and twitter and other media very easily.  It is also possible to make your presentation into a video with sound from here. - identifying UNL Extension as a partner in helping GROW Nebraska continue the learning curve necessary for successful entrepreneurs in the future. Play YouTube Video, 'Did You Know'
  • Dennis We tried uploading presentation to slideshare.net as a source to save printed paper. Will test it to see how well it works.
  • Dennis
  • Dennis  Utterli  - Share and discuss your news instantly on Utterli . Mobile post to your blog, twitter, facebook or page or other website instantly, anytime right from your cell phone. http://utterli.com
  • Dewey 79%American adults used tnternet in 2009, up from 67% Feb. 2005 46% of online American adults use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 As of August 2009, Facebook was the most popular online social network for American adults
  • Dewey will do
  • (Dennis) Facebook allows users to set up a poll for $25 based on a fee of 25 cents per respondent up to 100 respondents Entrepreneurs can find expertise and connections to build business This network can become a resource they can tap for ideas, for help solving business challenging and to market products and services Social media is like the wild west – people are trying to figure out what works for them.
  • Narrow market by researching demographics Learn to use tools and applications to market business Include detailed information in your profile A place to educate Find people you already know – quick way to build network and develop clients Facebook tools and applications - such as video and business cards NOTE:  Stop here and demonstrate how to create a business site on Facebook. (Dennis) Help those who don't have a facebook acct get one and ask them to all join the GROW Marketing Group on Facebook.
  • (Dewey) go to Flickr and demonstrate how to use ... with examples how to set up an account upload photos
  • Dewey  show how to do this
  • Dewey will do this one How many have uploaded a video to youtube? User/viewer created video Huge market reach Demonstrate products, services, destinations Doesn’t have to be ‘professional Easy to create and upload Ability to embed to web site Dennis will do the podcasting part
  • Dennis will do podcasting Examples: Tourism CNN News podcasts iTunes
  • Dennis will do blogs WordPress Boomtown USA Huskerpreneur
  • Dewey will do Twitter
  • Dennis will demonstrate this.
  • (Dewey) It's easiest to think of it as a stairway, and the diagram is laid out as such. If you learn anything from this column, it's that you need to take that first step. It's also the most important one. As showcased in the diagram, the four steps are: Listen to your customer and conversations around your brand. Interact -- join the conversation. React -- Adjust your product or service based on feedback. Sell. Companies often enter the social media fray and jump straight to step four, selling. This is the worst thing you can do, and it won't be effective. You need to start with step one, which is listening . Without listening, the other three steps won't achieve any degree of success. As many have said before me (including Li Evans ), there's a reason we have two ears and one mouth. Notice in the diagram that the steps for the customer than happen in the reverse order of the company. This is huge . It's these steps that the customer takes within social media that give an exponential return (good or bad). If it makes it easier to grasp, you can consider these steps 5, 6, 7, 8. This is where the magic can really happen. Listen: The customer buys the product service from the selling company. The customer's first step is to listen for what to expect from the product or service (important expectation setting here). What is the value that will be delivered? This also may involve reading instructions or a manual. Interact : The customer will then interact with their new product or service. React: During or after this interaction, the customer will react according to their experience (good/neutral/bad). Sell: The consumer's reaction to the product or service will determine if they sell for or against (the company/product). Keep in mind if it's a negative reaction you still have a chance to correct the situation by interacting and reacting . That's the beauty of social media. As a company, if you appropriately engage in the four steps, then the stairs in the diagram act more like an escalator (pun intended) rather than a traditional stairway. It will create a positively circular motion, which, with the appropriate greasing (effort), will continue to take your product or service to the top. And that is the true beauty of Socialnomics . Some of the best strategies in social media are often the simplest.
  • (Dennis) Reaching a variety of audiences in the way they prefer or actually do receive their information.
  • Dennis will do finish with this one May consider adding and watching video or two Video on social networking Video: Did You Know!
  • Grow Nebraska Social Media

    1. 1. GROW Nebraska Marketing Workshops 2009 Social Media Solutions Did You Know 4.0 You may download this presentation at http://slideshare.net or search for    GROW Nebraska Social Media.  
    2. 2. Things to Accept <ul><ul><li>Your Website is one of the MOST important marketing tools. </li></ul></ul><ul><ul><li>Your audience is active online. </li></ul></ul><ul><ul><li>Technology can make your life easier! </li></ul></ul><ul><ul><li>View this presentation on your computer at: </li></ul></ul><ul><ul><ul><li>http://www.slideshare.net </li></ul></ul></ul><ul><ul><ul><li>Search for: GROW </li></ul></ul></ul>
    3. 3. Features of Web 2.0 <ul><ul><li>Enhanced retail opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul></ul><ul><ul><li>Community support and loyalty </li></ul></ul><ul><ul><li>Dynamic web features increase market </li></ul></ul><ul><ul><li>Increased workforce and worker connectivity </li></ul></ul><ul><ul><li>Social and Professional Networking </li></ul></ul>
    4. 4. How many of you have? <ul><ul><li>Have a business Facebook account </li></ul></ul><ul><ul><li>Created a Flickr account </li></ul></ul><ul><ul><li>Uploaded a Youtube video </li></ul></ul><ul><ul><li>Created a Blog </li></ul></ul><ul><ul><li>Created Podcast </li></ul></ul><ul><ul><li>Have a Twitter Account </li></ul></ul><ul><ul><li>Used Utterli </li></ul></ul>
    5. 5. SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><li>As of August 2009, Facebook was the most popular online social network </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
    6. 6. Of adult SNS users: <ul><ul><li>73% have a Facebook account </li></ul></ul><ul><ul><li>48% have a MySpace profile </li></ul></ul><ul><ul><li>14% have an account on LinkedIn </li></ul></ul><ul><ul><li>1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.com </li></ul></ul><ul><ul><li>10-12% are on &quot;other&quot; sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com </li></ul></ul>Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
    7. 7. Facebook <ul><ul><li>300 million users worldwide </li></ul></ul><ul><ul><li>26 million small businesses </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><ul><li>Through polling application </li></ul></ul></ul><ul><ul><li>Direct Target Marketing </li></ul></ul><ul><ul><ul><li>http://www.facebook.com/advertising/?src=fbj9 </li></ul></ul></ul><ul><ul><li>Upload photos/video </li></ul></ul>
    8. 8. Facebook
    9. 9. Flickr.com <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul><ul><ul><li>Embed photography into website </li></ul></ul><ul><ul><li>GROW Nebraska photostream </li></ul></ul><ul><ul><ul><li>http://www.flickr.com/photos/grownebraska/ </li></ul></ul></ul><ul><ul><li>The Fruit Company </li></ul></ul><ul><ul><ul><li>http://flickr.com/photos/24575426@N07/ </li></ul></ul></ul>
    10. 10. Link Flickr & Facebook <ul><ul><li>Flickr </li></ul></ul><ul><ul><ul><li>Notify Facebook with a post to your newsfeed when new photos uploaded </li></ul></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Share Flickr photos with Facebook friends </li></ul></ul></ul>
    11. 11. Video <ul><ul><li>Create video </li></ul></ul><ul><ul><ul><li>Upload to youtube.com </li></ul></ul></ul><ul><ul><ul><li>Upload to podcast </li></ul></ul></ul><ul><ul><ul><li>Link file to website </li></ul></ul></ul>
    12. 12. youtube.com <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Create a Profile </li></ul></ul></ul><ul><ul><ul><li>Upload Videos </li></ul></ul></ul><ul><ul><li>Embed in website </li></ul></ul><ul><ul><li>How to grow your youtube audience - http://holykaw.alltop.com/how-to-grow-your-youtube-audience </li></ul></ul>
    13. 13. Podcasting <ul><ul><li>Audio casts </li></ul></ul><ul><ul><li>Video casts </li></ul></ul>
    14. 14. Blogs <ul><ul><li>Almost essential for small or niche business </li></ul></ul><ul><ul><li>Provides constant updates to customers </li></ul></ul><ul><ul><li>Drives traffic to your site </li></ul></ul><ul><ul><li>Creates “enthusiasts” </li></ul></ul><ul><ul><li>Easy to manage and setup </li></ul></ul>http://blog.thefruitcompany.com/
    15. 15. Twitter <ul><ul><li>Microblogging </li></ul></ul><ul><ul><ul><li>Chris Brogan ’ s Blog </li></ul></ul></ul><ul><ul><ul><ul><li>50 Ideas for using Twitter for business </li></ul></ul></ul></ul><ul><ul><ul><li>GROW Nebraska - grownebraska </li></ul></ul></ul>
    16. 16. Harness the power of SNS 1 Cell Phone Text         Utterli Utterli         Twitter and Wordpress Twitter        Facebook
    17. 19. Import Blogs = Increase Blog Effects 
    18. 20. How to Import <ul><li>Blogs to Facebook </li></ul><ul><ul><li>Click on Notes tab  </li></ul></ul><ul><ul><li>Click on Import a blog on the right hand side </li></ul></ul><ul><ul><li>  Put Blog URL information to start feeding </li></ul></ul><ul><li>Facebook to Twitter </li></ul>
    19. 21. Follow GROW <ul><li>FACEBOOK </li></ul><ul><ul><li>Search for GROW Nebraska in the search engine or go to http://www.new.facebook.com/growneb?ref=ts  </li></ul></ul><ul><ul><li>Click on the &quot;Become a Fan&quot; button at the top of the page.  </li></ul></ul><ul><li>TWITTER </li></ul><ul><ul><li>Search for GROW Nebraska in the search engine or go to http://twitter.com/grownebraska </li></ul></ul><ul><ul><li>Click the &quot;Follow&quot; button at the top of the page.  </li></ul></ul>
    20. 22. Twitter Hashtags <ul><ul><li>A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.  </li></ul></ul><ul><ul><li>GROW Nebraska is now using the hashtag #growne </li></ul></ul><ul><ul><li>You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop. </li></ul></ul>
    21. 23. GROW's Next Step for Social Marketing <ul><li>Facebook Ads </li></ul><ul><ul><li>Pay Per Click </li></ul></ul><ul><ul><li>Set daily budget and time frame </li></ul></ul><ul><ul><li>Reach a large, but targeted audience at a low cost </li></ul></ul><ul><ul><li>GROW will help you create ads and find niche target </li></ul></ul>
    22. 24. Four Steps for Social Marketing Success http://searchenginewatch.com/3635372
    23. 25. One Piece Many Deliverables <ul><ul><li>Written content </li></ul></ul><ul><ul><ul><li>Make a press release </li></ul></ul></ul><ul><ul><ul><ul><li>http://www.prweb.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.businesswire.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://digg.com/ </li></ul></ul></ul></ul><ul><ul><ul><li>Create an eNewsletter </li></ul></ul></ul><ul><ul><ul><li>Add to Blog </li></ul></ul></ul><ul><ul><ul><li>Article for website </li></ul></ul></ul><ul><ul><ul><li>Convert to audio/video </li></ul></ul></ul><ul><ul><li>It’s all about the customer! </li></ul></ul>
    24. 26. Content is the number one reason people come to our Web sites
    25. 27. There is more to the &quot;Social&quot; story <ul><li>http://www.go2web20.net/ </li></ul><ul><li>Other social media to consider: </li></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Toodledo </li></ul></ul>
    26. 28. GROW Nebraska Marketing Workshops It’s all about the customer!

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