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BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz


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In his BlogWell San Francisco presentation,’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.

Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.

Published in: Business, Technology
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BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz

  1. 1. Video Case Studies This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from BlogWell Andy Sernovitz San Francisco March 27, 2012 Social Media Ethics Briefing: Staying Out of Trouble
  2. 2. Ethics Best Practices Tweet this! #blogwell
  4. 4. The difference between honesty and sleazery:
  6. 6. Three Guides for Safe Social Media Outreach1. Require disclosure and truthfulness in social media outreach.2. Monitor the conversation and correct misstatements.3. Create social media policies and training programs. Tweet this! #blogwell
  7. 7. Stay Safe Never pay Real disclosureDon’t lie to your mom Tweet this! #blogwell
  8. 8. 10 Magic Words I work for _________, andthis is my personal opinion. Tweet this! #blogwell
  9. 9. Who are you? Were you paid?Is it an honest opinion based on a real experience? Tweet this! #blogwell
  10. 10. Biggest Risk:Training Failure
  11. 11. Disclosure Best Practices ToolkitChecklists for • Disclosure of Identity • Personal and Unofficialevery situation Participation • TruthfulnessCustomize for • Outreach and Advocacy Campaignsyour team • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training Tweet this! #blogwell
  12. 12. Be carefulwho you hire Tweet this! #blogwell
  13. 13. We have a chance todo something good Tweet this! #blogwell
  14. 14. Raise your standards Tweet this! #blogwell
  15. 15. Save your brandSave your reputation Save your job Tweet this! #blogwell
  16. 16. SAVESOCIALMEDIA Tweet this! #blogwell
  17. 17. If you have to ask, the answer is noIt’s easier to be honest Pass it on Tweet this! #blogwell
  18. 18. This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from San Fracisco March 27, 2012