1.
SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell
Tyler Bahl &
BlogWell Angela Scibelli
Chicago
July 18, 2012
Consolidation is Key for Social
socialmedia.org/blogwell Media Fitness

2.
Learn how
consolidated their
platforms and
got fit for social.

3.
“In truth, this was probably
an experiment from
Reebok’s marketing firm
that will disappear in a few
months.” - Mashable.com, 2007

4.
Our social identity
was fragmented.

5.
BR AN D AU DI T
Capture as much information
as possible.
Audit not only your brand,
but your competitors.
Do the heavy lifting
yourself.

6.
225

7.
100

8.
30

9.
Have a singular,
consistent brand
voice.

10.
Globally owned and locally supported.

11.
Don’t just listen,
be part of the
conversation.

12.
Increase social
CRM and
engagement
organically.

13.
Roll-up current local pages into
three consumer-led brand pages.
Provide access to social media
management tool.

14.
Consolidate views by having global
campaign videos.
Create one global channel for all
videos to live.

15.
Request markets refrain from
media spend due to lack of geo-
targeting.
Focus on two global accounts.

16.
reesha.re/

17.
zig
techvideo
classics
swizz
reesha.re/ flex
kids
lewis
jwall

18.
The right tool
for the job.

19.
Our fans, followers, and view counts
increased.

20.
SEAL OF
APPROVAL

21.
We can
now have
centralized
reporting.

22.
We are able to see
which markets have
the resources for
social, and which
need a hand.

23.
The process
takes time.
Text

24.
Some pages are best
left on their own.

25.
SocialMedia.org
This video is from
Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell
BlogWell socialmedia.org/blogwell
Chicago
July 18, 2012
socialmedia.org/blogwell