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BlogWell Chicago Social Media Case Study: Reebok, presented by Tyler Bahl and Angela Scibelli


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In their BlogWell Chicago presentation, Reebok's Brand Engagement & Media Manager, Tyler Bahl, and Brand Engagement Coordinator, Angela Scibelli, share how they consolidated their platforms and got fit for social.

Tyler and Angela talk about all that they did to round up over 350 social media accounts related to their brand and restructure them to be managed globally and supported locally.

Watch the video of the presentation here:

Published in: Business, Travel

BlogWell Chicago Social Media Case Study: Reebok, presented by Tyler Bahl and Angela Scibelli

  1. 1. Video Case Studies This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from Tyler Bahl &BlogWell Angela Scibelli Chicago July 18, 2012 Consolidation is Key for Social Media Fitness
  2. 2. Learn howconsolidated theirplatforms andgot fit for social.
  3. 3. “In truth, this was probablyan experiment fromReebok’s marketing firmthat will disappear in a fewmonths.” -, 2007
  4. 4. Our social identity was fragmented.
  5. 5. BR AN D AU DI TCapture as much informationas possible.Audit not only your brand,but your competitors.Do the heavy liftingyourself.
  6. 6. 225
  7. 7. 100
  8. 8. 30
  9. 9. Have a singular,consistent brandvoice.
  10. 10. Globally owned and locally supported.
  11. 11. Don’t just listen,be part of theconversation.
  12. 12. Increase socialCRM andengagementorganically.
  13. 13. Roll-up current local pages intothree consumer-led brand pages.Provide access to social mediamanagement tool.
  14. 14. Consolidate views by having globalcampaign videos.Create one global channel for allvideos to live.
  15. 15. Request markets refrain frommedia spend due to lack of geo-targeting.Focus on two global accounts.
  16. 16.
  17. 17. zig techvideo classics flex kids lewis jwall
  18. 18. The right toolfor the job.
  19. 19. Our fans, followers, and view counts increased.
  21. 21. We cannow havecentralizedreporting.
  22. 22. We are able to seewhich markets havethe resources forsocial, and whichneed a hand.
  23. 23. The processtakes time. Text
  24. 24. Some pages are bestleft on their own.
  25. 25. This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from Chicago July 18, 2012