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BlogWell Chicago Social Media Case Study: Reebok, presented by Tyler Bahl and Angela Scibelli

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BlogWell Chicago Social Media Case Study: Reebok, presented by Tyler Bahl and Angela Scibelli

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In their BlogWell Chicago presentation, Reebok's Brand Engagement & Media Manager, Tyler Bahl, and Brand Engagement Coordinator, Angela Scibelli, share how they consolidated their platforms and got fit for social.

Tyler and Angela talk about all that they did to round up over 350 social media accounts related to their brand and restructure them to be managed globally and supported locally.

Watch the video of the presentation here: https://vimeo.com/49833164

In their BlogWell Chicago presentation, Reebok's Brand Engagement & Media Manager, Tyler Bahl, and Brand Engagement Coordinator, Angela Scibelli, share how they consolidated their platforms and got fit for social.

Tyler and Angela talk about all that they did to round up over 350 social media accounts related to their brand and restructure them to be managed globally and supported locally.

Watch the video of the presentation here: https://vimeo.com/49833164

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BlogWell Chicago Social Media Case Study: Reebok, presented by Tyler Bahl and Angela Scibelli

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell Tyler Bahl & BlogWell Angela Scibelli Chicago July 18, 2012 Consolidation is Key for Social socialmedia.org/blogwell Media Fitness
  2. 2. Learn how consolidated their platforms and got fit for social.
  3. 3. “In truth, this was probably an experiment from Reebok’s marketing firm that will disappear in a few months.” - Mashable.com, 2007
  4. 4. Our social identity was fragmented.
  5. 5. BR AN D AU DI T Capture as much information as possible. Audit not only your brand, but your competitors. Do the heavy lifting yourself.
  6. 6. 225
  7. 7. 100
  8. 8. 30
  9. 9. Have a singular, consistent brand voice.
  10. 10. Globally owned and locally supported.
  11. 11. Don’t just listen, be part of the conversation.
  12. 12. Increase social CRM and engagement organically.
  13. 13. Roll-up current local pages into three consumer-led brand pages. Provide access to social media management tool.
  14. 14. Consolidate views by having global campaign videos. Create one global channel for all videos to live.
  15. 15. Request markets refrain from media spend due to lack of geo- targeting. Focus on two global accounts.
  16. 16. reesha.re/
  17. 17. zig techvideo classics swizz reesha.re/ flex kids lewis jwall
  18. 18. The right tool for the job.
  19. 19. Our fans, followers, and view counts increased.
  20. 20. SEAL OF APPROVAL
  21. 21. We can now have centralized reporting.
  22. 22. We are able to see which markets have the resources for social, and which need a hand.
  23. 23. The process takes time. Text
  24. 24. Some pages are best left on their own.
  25. 25. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell

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