BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

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In his BlogWell Boston presentation, Reebok's Global Content and Community Manager, Ben Cobb, talks about how they work with influencers, ambassadors, and brand partners to increase social buzz.

Ben shares tips to finding and activating the most effective brand advocates based on their own lessons learned.

Published in: Business, News & Politics

BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell Ben Cobb Effectively Influencing
  2. 2. effectively influencing
  3. 3. determine what and who are you trying to influence find the right partners activate them the right way
  4. 4. determine what and who are you trying to influence
  5. 5. determine what and who are you trying to influence
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  8. 8. determine what and who are you trying to influence
  9. 9. determine what and who are you trying to influence
  10. 10. determine what and who are you trying to influence. done.
  11. 11. find the right partners
  12. 12. find the right partners
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  28. 28. find the right partners
  29. 29. find the right partners (who care)
  30. 30. find the right partners
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  33. 33. activate them the right way
  34. 34. activate them the right way
  35. 35. activate them the right way
  36. 36. activate them the right way
  37. 37. determine what and who are you trying to influence find the right partners activate them the right way
  38. 38. effectively influencing
  39. 39. ben.cobb@reebok.com @reebokclassics @beforetheybreak
  40. 40. SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 Learn more about past and upcoming BlogWells socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell socialmedia.org/blogwell

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