PCUL 2F00 Miley Cyrus presentation M6.2

2. Background
• Miley Cyrus was Born on Novemeber 23rd
1992 in Franklin Tennessee with the Birth
name of Destiny Hope. Her childhood
nickname was Smiley since she was always
smiling, then later shortened it to Miley.
• She is the daughter of Country Music
superstar Billy Ray Cyrus and Tish Cyrus and
has 5 brothers and sisters (3 half siblings, 2
biological siblings)
• In 2003, Miley decided it was time to follow
in her dads footsteps when it came to acting
and landed her first role on her dads show
Doc
• By 2004 she then landed the lead role in
Disneys TV show called Hannah Montana,
where it was this very role that lead Miley to
becoming a pop senstation around the
world.

3. Background
• Within just 6 short years, millions of dollars generated from
merchandise and 3 albums, a spin off movie of the show,
and sold out tours, Miley then decided that it was time to
hang up the Hannah Montana wig and peruse her own
music and acting career.
• In 2010 she starred in the romance movie The Last Song and
it was then where the transitioning actress was moving
into more mature settings and not just in film but in music
as well
• That same year her third album “Can’t be Tamed” released,
showing Mileys provocative side and it did not sit well with
many as people still thought of her as sweet innocent
Hannah Montana.

4. Here and now
• By 2013 Miley Cyrus released her fourth album
named Bangerz where she not only shocked the
world with her ability to change up the music
industry but also changed her entire image and
how she was perceived within the public eye.

5. The Movement

6. Internet Presence
• Mileys presence is very loud and out there, she
wants everyone to know who she is and what
she is about. As well as stand out from
everyone else!
• She uses many different social media outlets
to portray both her personal and career life.

7. • The Social Networks that she is actively apart
of are;

8. Online Community
• With having www.Mileycyrus.com is engages
fans to purchase merchandise, keep updated
on lastest news as well as buy tickets for her
upcoming tour
• There are also countless number of fan pages
within social media (eg. Twitter, Tumblr) all
centered around Miley that are run by her
many fans, gravitating towards the pop
sensation

9. Find your Audience
• Miley ultimately wants to be unique with the
music that she gives to people and I believe that
stepping out of the box and the norm is a way for
people to follow and be who they want to be
• With her crazy performances that some may think
are questionable, its what sets her apart, and her
fans are really just people who like to be whatever
they want to be, wear whatever they want to
wear, and not caring what others think.

10. Content that Matters
• With being on many
different social media
sites, Miley shares many
different aspects of her
life, such as pictures with
fans, her family and what
is currently going on on
her tour. Ultimately, she
really just wants her fans
to know what she is
constantly up to so they
are always up to date

11. Engaging with Fans
• The one thing Miley Cyrus
strives for is her constant
engagement with her fans and
always giving 110% to them.
When her new ablum was
about to release, Miley would
always be on twitter giving out
hints to different songs and
artist that would be appreaing
on it if we the fans would start
getting them trending with
hash tags. Also, she replys to a
lot of fans as well on social
media sites, and making their
day.

12. Just being Miley
• Miley is able to enage with both online and
pysical spaces be being exactly who she is
both in person and on her social media sites.
Saying crazy outorgaous things as well as
posting odd pictures is really how she acts in
person too because that’s her and she isnt
trying to change for anyone

13. Continue the social push
• Constantly getting fans engaged with not only
just what she is talking about online, but doing
award shows that are outrageous, interviews
and photo shoots that may not seem quite
appropriate, but its her way of getting her
music out there and to get people to clue into
her.

14. Posting
• Having twitter especially has helped her reach
success with her new album and keeping
everyone up to date and on our toes with
whats going to happen when she reveals more
about it is something that is so crazy.
• Contantly engaging with fans is something
Miley will always do.

15. Why I Chose Miley Cyrus
• i love her music and believe that even though
she is a little loud and out there that she really
is just being herself and doesn’t care what
others think about her.