ADMA August 2010
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Presented to the Certificate of Digital Marketing class for ADMA http://www.adma.com.au/asp/index.asp?pgid=33993
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ADMA August 2010
- 1. THINK DIFFERENT Ashley Ringrose
- 2. Create a 30k banner (468x60) to advertise this Nike shoe
- 3. Great Brand Shitty Brief
- 4. Results A bunch of banner concepts?
- 5. THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2008
- 6. THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS
- 7. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
- 10. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
- 11. Useful!
- 12. Useful?
- 13. #1 Reason why digital is better than advertising?
- 14. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
- 15. Niche
- 16. Super Niche!
- 17. What about a site where people post photos of crazy sandwiches?
- 19. What about a site where people post photos of stupid cats?
- 21. What about a site about those annoying ads on websites?
- 23. #1 reason digital sucks?
- 24. It’s Complicated
- 42. PLAY MARKETING?
- 53. FINAL THOUGHT
- 54. WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?
- 55. THINK DIFFERENT FOR DIGITAL
- 56. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
- 57. Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog
Editor's Notes
- Big Idea for J&J? Buy babycenter.com for $10M during the .com bust and reap the benefits for the next few decades. Still the #1 site for mothers with over 20M visitors a month. Now rolled out across all major J&J markets.
- Is doing what your competitors are doing only better a Big Idea? Best Buy Twelpforce incentive staff to help out via Twitter and also “hijack” people in need and offer assistance.
- Is this Red Bull?
- Or is this Redbull. Someone had the big idea to own every extreme sport and even creating their own (Flugtag) rather than just make more ads. [Insert montage of Red Bull images from the various sports here]