ADMA March 24, 2010

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Presented at the ADMA Digital Course on March 24, 2010. Yes it's very similar to the previous presentations but it's slowly evolving and has recent additions for 2010.

Also worth reading
http://www.bannerblog.com.au/news/2010/03/your_life_is_a_game.php

and our 2010 Predictions
http://www.slideshare.net/soapcreative/soaps-2010-predictions

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ADMA March 24, 2010

  1. 1. ADMA DIGITAL CREATIVITY FEB 24 Ashley Ringrose Soap Creative & Bannerblog
  2. 2. Create a banner (468x60) to support this TVC
  3. 3. Shitty Brief
  4. 4. Results A bunch of banner concepts?
  5. 5. THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2007
  6. 6. BRIEF FOR SOLUTIONS NOT ADS
  7. 7. THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS
  8. 8. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
  9. 9. Interactive 1 Is the idea?
  10. 10. “ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008
  11. 11. Interactive Customizable 1 2 Is the idea?
  12. 12. Interactive Customizable Contextual 1 2 3 Is the idea?
  13. 13. Interactive Customizable Contextual Entertaining 1 2 3 4 Is the idea?
  14. 14. Interactive Customizable Contextual Entertaining Playable 1 2 3 4 5 Is the idea?
  15. 15. Interactive Customizable Contextual Entertaining Playable Useful* 1 2 3 4 5 6 Is the idea?
  16. 16. *Useful?
  17. 17. #1 Reason why digital is better than advertising?
  18. 18. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
  19. 19. #1 reason digital sucks?
  20. 20. It’s Complicated
  21. 21. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
  22. 22. DIGITAL ADVERTISING
  23. 23. Goodbye expensive digital graveyards
  24. 24. Hello multiple digital touch points
  25. 26. Niche
  26. 27. Super Niche!
  27. 28. What about a site where people post photos of weird sandwiches?
  28. 32. What about a site where people post photos of stupid cats?
  29. 35. What about a site about those annoying ads on websites?
  30. 37. One Function Website
  31. 46. PLAY MARKETING
  32. 57. GOOGLE TRENDS
  33. 58. Chuck Norris Facts?
  34. 59. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.
  35. 64. Chat Roulette?
  36. 69. CREATIVE MEDIA?
  37. 71. Thank you Ashley Ringrose soap.com.au bannerblog.com.au @100ftzombie @bannerblog
  38. 72. Thank you www.slideshare.net/mrtruffle

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