Brand opportunities in social games

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Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney

http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1621

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Brand opportunities in social games

  1. 1. WHAT IS A SOCIAL GAME?
  2. 2. “ ANY GAME WHERE THE KEY GAME DESIGN ELEMENTS ARE BASED ON THE INTERACTION BETWEEN THE PLAYERS” Klaas Kersting, Gameforge
  3. 3. TRADITIONAL GAMES
  4. 4. BOARD GAMES
  5. 5. PARTY GAMES
  6. 6. CREATIVE GAMES
  7. 7. CASUAL GAMES
  8. 8. LOCATION BASED
  9. 9. MULTI-PLAYER GAMES
  10. 10. VIRTUAL WORLDS
  11. 12. 1.1BILLION REGISTERED VIRTUAL WORLD ACCOUNTS!
  12. 14. MANAGEMENT GAMES
  13. 15. 6 REASONS WHY SOCIAL GAMES ARE AWESOME
  14. 16. ENGAGEMENT v
  15. 17. SOCIAL/VIRAL v
  16. 18. REPEAT PLAY v
  17. 19. SOUGHT AFTER v
  18. 20. LONGEVITY v
  19. 21. REWARDING v
  20. 22. THE MOST IMPORTANT? v
  21. 23. v FUN!
  22. 24. SOLD! HOW CAN I GET MY BRAND SOME SOCIAL GAME ACTION?
  23. 25. v OFFER REWARDS
  24. 26. v BE PART OF THE GAME
  25. 27. MAKE YOUR OWN
  26. 28. ADVERTISE!!!
  27. 29. HOLD UP! DON’T SIGN THE PO YET! v
  28. 30. v GOOD FIT
  29. 31. DON’T FORCE IT
  30. 32. REWARD USERS
  31. 33. v PLAN FOR SUCCESS
  32. 34. SLIDESHARE.NET/ SOAPCREATIVE

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