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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME MI0039- E-COMMERCE
BK ID B2015
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. Define the concept of e-commerce. Briefly explain the
benefits and key challenges of ecommerce.
Answer:The inventionof fasterinternetconnectivityandpowerful online toolshasresultedina new
commerce arena– Ecommerce.Ecommerce offered many advantages to companies and customers
but it also caused many problems.
Advantages of Ecommerce
 Faster buying/selling procedure, as well as easy to find products.
 Buying/selling 24/7.
 More reach to customers, there is no theoretical
Question. 2. List and explain the advantages of B2C Model and B2B
Model.
Answer:While business-to-businessandbusiness-to-consumerInternetmarketingstrategiesare two
differentanimals,inthatone model targets businesses and the other consumers, the benefits that
B2B and B2C provide to marketers are about the same. In short, both models help businesses
increase salesinanincreasinglycompetitive marketplace. In 2012, in the United States the number
of potential Internet buyers in this increasingly competitive marketplace reached a new peak: 245
million potential buyers online.

2. Question. 3. Briefly explain the developments that IT has driven in
the banking industry.
Answer:Computers are getting more sophisticated. They have given banks a potential they could
only dream about and have given bank customers high expectations. The changes that new
technologies have brought to banking are enormous in their impact on officers, employees, and
customers of banks. Advances in technology are allowing for delivery of banking products and
services more conveniently and effectively than ever before - thus creating new bases of
competition. Rapid access to critical information and the ability to act quickly and effectively will
distinguish the successful banks of the future. The ba
Question. 4. a. What are the benefits and limitations of Online
Publishing?
Answer:While the information available online is staggering, even in our technological age, we
cannot forget to mention the fact that not everyone in this day is ready to sit down at a computer
screenandread for anygreat deal of time.Curlingupinfrontof the fire on a cold day with a book in
hand can never be replaced by sitting in a cold chair staring at the words on computer screen.
b. Discuss the different approaches of Online Publishing.
Answer:Marketing: Although there are no or few distribution costs for online publishing, it does
take a bit of marketing to get people to your site. You must register your publication with as many
searchenginesaspossible and,often, this entails a cost. However, if this isn't done, no one will be
able to find your site. This process needs to be given regular attention as your description or focus
changes and as new search engines are introduced. Also, other sites that have agreed to link to
yours need to be regularly contacted to make sure that link will remain on their site. So, while
marketing and distribution might be cheaper for the online
Question. 5. a. Elucidate the process of Electronic payment.
Answer:Ane-commerce paymentsystemfacilitatesthe acceptance of electronicpaymentfor online
transactions. Also known as a sample of Electronic Data Interchange (EDI), e-commerce payment
systems have become increasingly popular due to the widespread use of the internet-based
shopping and banking.

3. Over the years, credit cards have become one of
b. Explain the different types of E-Payment Standards.
Answer:Credit cards constitute a popular method of online payment but can be expensive for the
merchant to accept because of transaction fees primarily. Debit cards constitute an excellent
alternative with similar security but usually much cheaper charges. Besides card-based payments,
otherformsof paymenthave emergedandsometimesevenclaimedmarketleadership.Wallets like
PayPal and Alipay are playing major roles in the ecosystem. Bitcoin payment processors are a
cheaper alternative for accepting payments online which also offer better protection from fraud.
Netbanking: This isa system,well knowninIndia,that does not involve any sort of physical card. It
is used by customers who have accounts enabled with Internet banking. Instead of entering card
details on the purchaser's site, in this system the payment
Question. 6. Briefly explain the potential threats to online security.
Answer:It’sa dangerousworldoutthere inthe WorldWide Web.Justas your mother may have told
youto nevertalkto strangers,the same advice holdstrue for the virtual world. You may know to be
wary of givingstrangersyourbusinessbankaccountdetails.But can you be sure the website you’re
logging into is that of your bank and not a forgery created by a cybercriminal?Cybercriminals use
many different methods to lure you into parting with your confidential personal or business
information.Asasmall companydoingbusinessonthe web,youneedtobe aware of these methods
so you can be extra vigilant when online.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601