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1. Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
ASSIGNMENT
DRIVE WINTER 2015
PROGRAM MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDISMN – (SEM 2)
SUBJECT CODE & NAME MI0039- E-COMMERCE
BK ID B1325
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. Write short notes on
a. Web page
Answer: A web page or webpage is a document commonly written in HyperText Markup Language
(HTML) that is accessible through the Internet or other network using a browser. A web page is
accessed by entering a
Web page definition: a web page is a document that's created in html that shows up on the
internet when you type in or go to the web
b. Web browser
Answer: A software program that allows a person to explore the Internet in an easy to use way.
Navigating the Internet through a series of hyperlinks you can browse the Internet. Examples of
popular
c. Web Server
Answer: A Web server is a program that, using the client/server model and the World Wide Web's
Hypertext Transfer
d. Website

2. Answer:A Website isa relatedcollectionof WorldWide Web(WWW) filesthatincludesabeginning
file calledahome page.A company or an individual tells you how to get to their Web site by giving
youthe addressof theirhome page.Fromthe home page,youcan getto all the otherpageson their
site. For example, the Web site for
e. Internet
Answer: Internet can be defined as an electronic medium, which today is connecting the whole
worldwiththe helpof the computers.Internetconsistsof large amountof datathat can be accessed
by the varioususers – and because of thisitis alsoreferredto as the ‘Information Superhighway’ of
the world. With
Q2. List and explain the advantages of B2C Model and B2B Model
Answer:While business-to-businessandbusiness-to-consumerInternetmarketingstrategiesare two
differentanimals,inthatone model targets businesses and the other consumers, the benefits that
B2B and B2C provide to marketers are about the same. In short, both models help businesses
increase sales in an increasingly competitive
Q3 Briefly explain the developments that IT has driven in the banking industry
Answer: Over a decade Indian banking system witnessed metamorphosis. The main driver of
transformation has been the fast adoption of Information, Communication and
Technology (ICT) based system in the banks. The huge red ledgers, row of racks of
ledger holders, cash scrolls, registers, clearing cheque scrolls, totaling machines, long
rolls of paper ribbons often gazing the floor formed part of hardware in the branches. It
was also common to see staff hiding
Q4 a. What are the limitations of Online Publishing?
Answer: While the information available online is staggering, even in our technological age, we
cannot forget to mention the fact that not everyone in this day is ready to sit down at a computer
screen and read for any great deal of time.
Reaching your Audience
Audience isacategorythat can be consideredbothaproand a con for online publishing.While your
audience is not limited to only those hit
b. Discuss the different approaches of Online Publishing.
Answer:The Webmay have blossomedbecause of peer-to-peerpublishing,butjudg-ingfromrecent
product offerings, there is an enormous groundswell of in-terest among both commercial and
corporate publishers in the Web.

3. Initially,growthinthe online publishingmarketplace wasdrivenby the potential of new interactive
technologies andapplications.The promiseof new interactive publishing captured the imagination
of both content providers and the public.
Many online publishing pioneers have gone up the technology curve and are confronting tough
management questions such as how to gain mar
Q5 a. Elucidate the process of Electronic payment
Answer: When a customer orders a product from a payment gateway-enabled merchant, the
payment gateway performs a variety of tasks to process the transaction.
1) A customerplacesorderon website bypressingthe 'Submit Order' or equivalent button, or
perhaps enters their card details using an automatic phone answering service.
2) If the orderisvia a website,the customer'swebbrowserencryptsthe informationtobe sent
betweenthe browser and the merchant's webserver. In between other methods, this may
be done via SSL (Secure Socket Layer)
b. Explain the different types of E-Payment Standards
Answer:
1) ACH payments are electronic credit and debit transfers, allowing customers to make
payments from their bank accounts for utilities, mortgage loans, and other types of bills.
ACH standsfor AutomatedClearingHouse andmostpaymentprocessorsofferACHpayment
options to their customers, especially for monthly- and subscription-based transactions.
Most payment
Q6 : Briefly explain the different objectives of e-Commerce strategies .
Answer : Electronic commerce is the application of communication and information sharing
technologies among trading partners to the pursuit of business objectives. E-Commerce can be
definedasamodernbusiness methodology that addresses the needs of organizations, merchants,
and consumers to cut costs while improving the quality of goods and services and increasing the
speed of service delivery. E-commerce is associated with the buying and selling of information,
products and services via computer
Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601