Design your Website to Generate Sales During the Pandemic

1. Empowering Business Growth
Through the Sharing of Knowledge
Webinar for ABA Members - 07/23/2020

5. Main Topics of Today’s Webinar
1. Up to Date Business Trends During The Pandemic
2. Website Design Trends of 2020
3. Website Design Tips To Increase Customer and Sales
4. Getting Your Site ADA and CCPA Compliant
5. Why is SEO Marketing Important for Your Website
6. Question and Answers

10. - Find More Customers: Find ways
to acquire more customers to
replace lost customers due to the
pandemic.
- Provide Safety: Ensure customers
and employees safety. (A Touchless
and Contactless World)
- Control Cost - Reduce cost
through reduced labor and efficiency.

11. - Find More Customers:
- Email (Existing customers)
- Online Ads (New customers)
- Provide Safety:
- Use QR codes for
- Online menu and catalogs
- Contactless payment solution
- Control Cost:
- FAQ to reduce calls and CS time
- Reduce print catalog and flyer
- Take online orders

21. Step 1: Identify / Discover a Problem
Step 2: Find the “Right Solution”
Step 3: Research
Step 4: Make the Decision

22. Is your website effective for Decision
Making?
1. Do your products solve a problem?
2. Are you offering a deal they can’t resist?
3. Are you providing enough information for
research and comparison?

24. 1. Consistent branding, logo & colors
2. Use color & contrast to make
messages stand out

25. 3. Use human faces
to build relatability &
emotional connections

26. 4. Easy to use Navigation Menu
5. Reduce the number of choices
presented to the customer

27. 6. Use shorter forms, keep only the essential
information or use a multistep format

28. 7. Appropriate website loading
speeds, compress images & videos
8. Mobile Friendly & Optimized

29. Mobile traffic makes up over 50% of online traffic globally

31. HOMEPAGE:
1. Header - Display contact number or
contact channel
2. Navigation Bar - Prominent & organized
3. Sliders - 2-3, answering to a problem
4. Product/Service Display - Your
strongest products/service offerings
5. Community Engagement - Socials,
Blogs, FAQ, Testimonials

32. PRODUCT/SERVICES PAGE:
1. Product Images - Multiple angles
& high quality images
2. Product Descriptions - Clear &
descriptive product details
3. Added Value Offerings - free
shipping, freebies, short-time
promotional offers, free return
conditions
4. Call to Action

33. Better Customer Service
1. Live Chat
2. Feature Covid-19 policies
that benefit customers
3. Transparency to build
confidence

34. 1. Faster response time generates more
leads and sales.
2. 24/7 availability to help customers when
you’re not there.
3. Reduces employee time and costs

35. According to research,
34% of users prefer to get
answers from a Chat box
from online retailers.

36. 1. Use conversational human language.
2. Take common Q&As to build your
sequence.
3. Create personalized responses.
4. Learn and improve from past
conversations.

38. ADA compliance, Americans with
Disabilities Act (ADA) Standards for
Accessible Design applies to all
“places of public accommodation”.
- Catering to your website to the needs of
people with disabilities listed in the
WCAG 2.0 guidelines

39. The principles of the WCAG 2.0 guidelines:
1. Perceivable: be able to see or listen to the text, images,
videos on your website.
2. Operable: be able to navigate your website and use all
it’s features.
3. Understandable: be able to understand how to use
your website, with clear detailed instructions.
4. Robust: have an equal experience on your website even
if they need to use assistive technologies to do so.

40. CCPA (California) & GDPR (EU & UK)
Protects Consumer information
- Be transparent in what you do with customer’s
information in your Privacy Policy
- Provide an option for customers to opt out and
delete their information

42. Standard marketing
tactics used to help
website achieve top 10
positions in Google
under important
keywords related to the
business.
Benefits
● Free Traffic
● Increase Sales
● Brand Recognition

44. SEO drives over 50% of traffic around the world

45. Source: BrightEdge.com

46. Reach Top 10 Positions in
Google and Be Recognized
As An Expert In Your Industry!

47. 1. The Pandemic Has Shifted Consumer’s Behavior Online.
2. Businesses Must Pivot Quickly To Meet Customer Online!
3. Remember to Design Your Site To Be:
a. Solution Focused.
b. Mobile Friendly.
c. Search Engine Optimized (SEO)
4. Make Sure Your Site is ADA Compliant! (CCPA and GDPR)

48. Feel free to call us with any
question you have about website
design or online marketing.
We are here to help!
Solution.Advisor@Cybertegic.com
626-810-3763

49. 1. Will Email Access to Today’s Presentation
2. Steps by Steps DIY Guide to Increase Your Website’s
Exposure and Traffic via Yelp and Google My Business.
3. A Short Video on the 2020 Web Design Trend for Reference
4. A Special $500 Gift For ABA Value and Premier Members

51. Team Work Makes the Dream Work!
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Accreditation
Thanks to industry experts, many of the graphics and charts used in this
presentation are sourced from reliable news sources on the internet and in
various conferences. We do our best to provide proper reference and credit to
the news source. If reference or credit information is incorrect, please feel free
to contact us and we will update the information accordingly to give proper
credit.
We sincerely thanks all parties who were involved in making our educational
conference a success in helping small business learn and succeed online!