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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
ASSIGNMENT
DRIVE SPRING DRIVE 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDISMN (SEM 2)
SUBJECT CODE & NAME MI0039- E-COMMERCE
BK ID B2015
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1. Explain how E-Commerce has contributed to the changing landscape of business
Answer:Traditional companies proud of the costly infrastructure and processes implemented
through years of painful implementation and careful thinking are finding themselves being out-
matchedby smaller,leanercompanies,evenstartups,basedonthe eCommerce model.eCommerce
allows new startups to grab a hold of market share previously held by traditional companies very
quickly as, in most cases, they do not carry inventory
Q. 2. Write note on the status of e-commerce in India
Answer:Indiahasan internetuserbase of about243.2 millionasof January2014. Despite being
thirdlargestuserbase inworld,the penetrationof Internetislow comparedtomarketslike the
UnitedStates,UnitedKingdomorFrance butis growingat a much fasterrate,addingaround6
millionnew entrantseverymonth. The industryconsensusisthatgrowthisat an inflectionpoint.
In India,cashon deliveryisthe mostpreferredpaymentmethod, accumulating75% of the e-retail
activities. However,CODmayharm e-commerce businessinIndiainthe longrun andthere isa need
to make a shifttowardsonline payment

2. Q. 3. a. What is Market Segmentation?
Answer:Marketsegmentationisamarketingstrategywhichinvolves dividing a broad target market
into subsets of consumers, businesses, or countries who have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing strategies to target them.
Market segmentation strategies are generally used to identify and further define the target
customers, and provide supporting data for
Q. 3. b. Describe the basis for market segmentation on the web
Answer: A core component of any web-based business plan should be a market segment analysis.
Segmentingyourmarketintodifferenttargetscanhelpyoubetterdefinenotonlyyourcompetition,
but other products that are targeting your consumers' dollars. In turn, this analysis will show you
where to focus your online marketing efforts.
Step 1: Define the parametersof yourmarkets.These parameterswill dependonyourspecific
productor service.Forexample,if yourwebproduct
Q. 4. a. What are the limitations of Online Publishing?
Answer: While the information available online is staggering, even in our technological age, we
cannot forget to mention the fact that not everyone in this day is ready to sit down at a computer
screen and read for any great deal of time.
Reaching your Audience: Audience is a
b. Discuss the different approaches of Online Publishing.
Answer:The Webmay have blossomedbecauseof peer-to-peerpublishing,butjudg-ingfromrecent
product offerings, there is an enormous groundswell of in-terest among both commercial and
corporate publishersinthe Web.Initially,growthinthe onlinepublishingmarketplace was driven by
the potential of new interactive technologies and applications. The promise of new interactive
publishing captured the imagination of both content providers and the public.
Q. 5. a. Elucidate the process of Electronic payment

3. Answer:When a customer orders a product from a payment gateway-enabled merchant, the
payment gateway performs a variety of tasks to process the transaction.
1) A customerplacesorderonwebsite bypressingthe 'Submit Order' or equivalent button, or
perhaps enters their card details using an automatic phone answering service.
2) If the orderisvia a website,the customer'swebbrowserencryptsthe informationtobe sent
betweenthe browser and the merchant's webserver. In between other methods, this may
be done via SSL (Secure Socket Layer) encryption. The payment gateway may allow
transactiondata to be sentdirectlyfrom the customer's browser to the gateway, bypassing
the merchant's systems. This
3)
4)
b. Explain the different types of E-Payment Standards
Answer:
1) ACH payments are electronic credit and debit transfers, allowing customers to make
payments from their bank accounts for utilities, mortgage loans, and other types of bills.
ACH standsfor AutomatedClearingHouse andmostpaymentprocessorsofferACHpayment
options to their customers, especially for monthly- and subscription-based transactions.
Most payment
Q. 6. a. Explain various components in the layout of online stores.
Answer:Imagine walkingintoanelectronicsorjewelrystore withsomeof the mostamazing
productsyou’ve everseen.Everythingthisstore offersisunique.The people seemkind.The prices
are right.But the store itself isverydraband almostlookslike awarehouse,andyoucan’tfind
anything.Itmakesyouwonderwhere these peoplecame fromandif theirgoodswere stolenornot.
A template islike thatbrick-and-mortarstorefront.
b. What is price skimming?
Answer:Price skimmingisapricingstrategyinwhicha marketersetsarelativelyhighprice fora
productor service atfirst,thenlowersthe price overtime. Itisa temporal versionof price
discrimination/yieldmanagement.Itallowsthe firmtorecoveritssunkcostsquicklybefore
competition
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601